Since the beginning of this year, dignitaries from many countries have visited China intensively, and bilateral exchanges between China and foreign countries have continued to heat up.
The upsurge of interaction at the diplomatic level is being transformed into real policy dividends and market growth for the import and export industry chain. Especially from the perspective of cross-border, trade and other industries, now is a good stage to grasp market changes and seek development.

The implementation of a series of bilateral economic and trade agreements, tariff optimization policies, and interconnection cooperation have continuously activated the vitality of overseas markets from the four dimensions of market, cost, risk control, and efficiency, providing opportunities for Chinese foreign trade companies to break their reliance on a single market and achieve global diversification.
Behind the full release of policy dividends, trade data also provides strong support, and the growth potential and cooperation benefits of multiple core markets are gradually implemented and taking effect.
In terms of initial results, in the field of trade between China and the United States, the two sides have reached consensus on multiple tariff optimizations. Products with a scale of more than 30 billion US dollars may usher in tariff reduction and exemption policies. The tariff exclusion list for domestic advantageous export categories such as mechanical and electrical appliances and home furnishings continues to be extended, directly reducing the export costs of enterprises, revitalizing the traditional foreign trade fundamentals, and reducing the burden and increasing efficiency of small and medium-sized foreign trade companies that are deeply involved in the US market.
The growth rate of Sino-Russian trade is outstanding. The bilateral trade volume from January to April was US$85.2 billion, a year-on-year increase of 19.7%; the proportion of RMB settlement exceeded 42%, helping enterprises to directly avoid US dollar exchange rate risks, making trade settlement safer and more stable, and laying a solid foundation for normalized trade cooperation between enterprises of the two countries.
In the first quarter of this year, Pakistan’s exports to China increased by 45.8% year-on-year, leading the growth rate of countries along the route.
With the gradual implementation of version 2.0 of the China-Pakistan Economic Corridor, industrial park construction, new energy cooperation, cross-border trade of agricultural products, mineral development and other tracks are fully opened. In the future, new trade opportunities exceeding tens of billions will be generated and become a core breakthrough for domestic enterprises to deeply explore the South Asian market.
The Central and Eastern European markets continue to expand, and bilateral trade growth momentum is stable.
For example, systematic and in-depth cooperation with Serbia in the fields of new energy, high-end manufacturing, and infrastructure projects has become an important springboard for Chinese companies to enter the EU market by virtue of its location advantages, opening up a key channel for foreign trade companies to explore emerging markets in Central and Eastern Europe.

In addition, many countries continue to deepen mutual recognition of AEO customs, mutual recognition of import and export standards, and cross-border local currency settlement cooperation. Logistics and transportation channels such as China-Europe freight trains and the China-Mongolia-Russia Economic Corridor continue to upgrade, which also significantly shortens customs clearance time, reduces logistics costs, and simplifies cross-border processes.
However, while policy dividends benefit the entire industry, the gap in corporate undertaking capabilities is also rapidly widening.
However, despite the current dividends, small and medium-sized foreign trade companies are frequently stuck: error-prone accounting in multiple currencies, difficulty in tax compliance in various countries, slow conversion of inquiries due to surges, lag in cross-border team collaboration, difficulty in localization in emerging markets, and many other problems.
The traditional manual operation model is difficult to adapt to the rapidly growing market demand. The use of digital means to upgrade business has become one of the first choices for foreign trade companies to break through bottlenecks.
Zoho, which is deeply involved in the global SaaS field and has long been serving Chinese overseas enterprises, relies on its mature and stable full-link product matrix to accurately match the needs of all cross-border trade scenarios, running through the end-to-end business flow of marketing – sales – service – supply – finance, providing enterprises with one-stop solutions that can be directly implemented.
In terms of multi-currency finance & tax compliance, in cross-border trade, multi-currency accounting, differences in tax systems across countries, and tax compliance have always been frequent pain points for small and medium-sized foreign trade companies.
Zoho comes with tax tools for 15+ countries/regions including the European Union, the United States, the United Kingdom, Saudi Arabia, Mexico, and India. It can automatically calculate VAT, GST, and various consumption taxes, and directly generate invoices and declaration materials that comply with local requirements such as German GOBD and Saudi ZATCA QR codes. Some versions have also passed official certifications such as FTA.
The system can automatically complete multi-currency accounting, cross-border tax accounting, and financial statement production. It can effectively solve the problems of out-of-control losses due to exchange rate fluctuations, manual miscalculations, and non-compliance with cross-border tax returns, and help enterprises manage cross-border finances in a standardized, worry-free, and efficient manner.
In terms of global marketing & team collaboration, developing global markets is inseparable from efficient customer acquisition and cross-border collaboration.
Zoho supports multi-language email promotion and overseas social media operations, and can accurately connect with high-quality overseas buyers; it can also achieve online collaboration across time zones, real-time updates of inventory data, and automatic flow of order information, breaking up communication barriers between domestic headquarters, overseas warehouses, and overseas teams, making cross-border operations smoother and more efficient.
In terms of refined customer management, with Zoho CRM as the core, we manage overseas customers in one step from customer acquisition to service.
It supports the rapid establishment of multi-lingual cross-border independent stations, deeply connects with mainstream payment channels in emerging markets such as the Middle East and Pakistan, and perfectly adapts to local consumption habits. It is equipped with AI intelligent customer service to achieve 7×24-hour consultation response, effectively solving local operation problems such as language barriers, untimely services, and payment incompatibility, greatly reducing the trial and error costs of enterprises going overseas, and efficiently seizing the incremental market.
In terms of data security and compliance, overseas business often faces data supervision and trade redline risks in various countries. Zoho fully complies with GDPR, data localization requirements of various countries, and cross-border trade supervision regulations. It encrypts and protects data throughout the entire process, with hierarchical authority control and traceability throughout the entire operation. This helps companies effectively avoid data leaks, misuse of authority, and operational risks, making their global layout more secure and secure.
The golden window for foreign trade has arrived, and digital capabilities are the core competitiveness for companies to grab orders and expand globally.
Zoho uses integrated SaaS solutions to help enterprises solve compliance, operation, and collaboration problems, and steadily win the global incremental market.
The traditional extensive model of relying on manual bookkeeping and scattered customer follow-up has long been unable to keep up with the current global trade requirements for compliance, efficiency, and refined operations.
Zoho will continue to rely on its integrated SaaS full-link capabilities, focusing on real business pain points such as cross-border financial and tax compliance, global customer operations, and cross-border team collaboration, to help foreign trade companies steadily expand overseas incremental markets and achieve long-term, high-quality business globalization.