On February 8, Guizhou Tire Co., Ltd., the first global “lighthouse factory” company in the Chinese tire industry, held a product launch conference for its flagship brand Advance passenger car tires in Ho Chi Minh City, Vietnam. It officially released a multi-series of new passenger car tire products covering all scenarios of new energy vehicles and traditional fuel vehicles, marking a key step for the company in the field of passenger car tires.
This conference, with the theme of “Lighthouse Leading and Moving Forward Newly”, attracted more than 100 people from industry organizations, distribution partners and media representatives to attend the conference, which focused on demonstrating the latest technological achievements and product layout of Guizhou Tire in the field of passenger car tires relying on the global “Lighthouse Factory” intelligent manufacturing capabilities and independent technology systems.
At the press conference, Wang Kun, deputy secretary, vice chairman and general manager of Guizhou Tire Party Committee, said that the current core competitive logic of the automobile industry is accelerating the transformation towards electrification, intelligence and greening. The passenger car market has put forward higher requirements for tires in terms of safety, energy saving, comfort and comprehensive performance.
Guizhou Tire will continue to be guided by market demand, rely on the intelligent manufacturing advantages of “Lighthouse Factory” and the core technology system of “Quonuo Zhixing” to increase investment in research and development and promote the upgrading of products to high-end, intelligent and green products.
The centralized release of new passenger car tire products is an important measure for the company to actively respond to industry changes, deepen green manufacturing practices, and improve product structure.
At this conference, the Qianjin brand focused on launching a passenger car tire product matrix covering new energy vehicles, sedans, SUVs and multi-purpose models, including new energy dedicated electric shield series (E-GuardMax), EV-UHP&DD, UHP, HP, HT, AT, RT, LT and winter ice and snow series, which can accurately adapt to diverse usage scenarios such as urban commuting, high-speed travel, outdoor off-roading and extreme weather.
Among them, the new energy series products focus on system optimization around the high torque, high weight, endurance sensitivity and tire noise issues of new energy vehicles; the UHP and HP series emphasize handling performance and daily driving stability; the SUV series takes into account the ability to adapt to urban driving and complex road conditions; and the winter ice and snow series significantly improves driving safety performance on low-temperature, slippery, icy and snowy roads through exclusive rubber formula and pattern design.
Li Farong, general manager of Guizhou Tire Passenger Car Marketing Center, said that relying on the global “Lighthouse Factory” intelligent manufacturing system, Qianjin Passenger Car Tire has achieved a number of technological breakthroughs in structural design, material application, comfort, safety and other aspects.
On the basis of inheriting the technical gene of “safety, reliability, durability and durability” of commercial vehicle tires, the product effectively improves wet road grip, driving stability and quietness by strengthening the carcass structure, optimizing the silent pattern design and applying high-performance rubber formula.
Some products also incorporate technologies related to safety tire assemblies to further meet the needs of high-end users for driving safety and stability in complex working conditions.
In terms of market and channel construction, Guizhou Tire simultaneously promotes the dual-track model of F2b (factory-linked stores) and F2B (factory-linked dealers), and continues to strengthen its terminal market penetration capabilities.
By unifying price, image and service standards, and supporting digital marketing systems, logistics warehousing systems and multi-level incentive policies, we provide partners with full-link support covering sales, services and operations, and promote the construction of a healthy, stable and sustainable market ecosystem.
Liu Bin, deputy general manager of Guizhou Tire and general manager of the Vietnam company, introduced at the meeting that the total investment in Guizhou Tire’s Vietnam factory reached US$615 million.
Among them, the PCR passenger tire project of the third phase is planned to produce 6 million high-performance semi-steel radial tires per year. The first tire will be rolled off the assembly line in July 2025; the first container shipment will be completed in January 2026. The products will focus on the European, North American and Southeast Asian markets, filling the gap in Guizhou Tire’s passenger car tire manufacturing field.
Currently, Guizhou Tire has established a marketing network covering more than 140 countries and regions around the world.
The new product release of Qianjin Passenger Car Tires not only further improves the company’s product system, but also injects new impetus into accelerating its layout in the passenger car market and promoting product structure upgrades.
In the future, Guizhou Tire will continue to lead with technological innovation, promote the deep integration of green, intelligent and high-end, and help global consumers achieve a safer and higher-quality travel experience.
