Since late May 2026, Italy has been hit by multiple rounds of high temperature weather, and orange or even red high temperature warnings have been issued in many places.
In such scorching hot weather, cooling products from China have become a “life-saving straw” for Italian consumers on cross-border e-commerce platforms and have received great favor.
Faced with rounds of hot weather, Italian consumers have chosen ready-to-use cooling products to relieve the heat.
According to data from an Italian price comparison platform, since mid-May, purchase intentions for various heatstroke prevention and cooling products, especially on online platforms, have seen an astonishing increase.
According to the platform’s statistics on its “heatstroke prevention and cooling management” category, comparing the two-week data from May 14th to 20th and May 21st to 27th, the most popular among various types of heatstroke prevention products are fan products, with a month-on-month increase of 543%, which can be said to be unparalleled.
The sales of awning products increased by 117% month-on-month, and the sales of hiking sandals increased by 105% month-on-month. The sales growth of these products is very impressive.
It is worth mentioning that the sales of these summer cooling products from China are particularly hot on China’s cross-border e-commerce platforms.
According to the person in charge of AliExpress Italian merchants, they have released some summer cooling products in advance this year.
From the data point of view, the sales volume in May increased by about 5 times compared with March, and the sales volume in June increased by about 10 times compared with March. This growth rate is really amazing.
In the warehouse of this Chinese cross-border e-commerce platform merchant, we can see a busy scene, with household refrigeration products, tower fans, desktop fans and other cooling products being replenished almost every day.
Some consumers said that in previous years they usually waited until July when it was “unbearably hot” before considering purchasing heat-resistant products, but this year’s high temperature made their purchase decision nearly two months in advance.
Some insiders pointed out that as the hot weather in Italy continues in summer, it is expected that the market demand for heatstroke prevention and cooling products will continue to grow.
With its rich and diverse product selection and good services, China’s cross-border e-commerce platform will steadily increase its sales share in the overall heatstroke protection supplies market.
This not only brings more business opportunities to Chinese merchants, but also allows more foreigners to enjoy high-quality products from China.
I believe that in the future, more Chinese products will go global and shine in the international market with their excellent quality and practicality.
