On January 21st, a unique industrial dialogue with the theme of “Sustainability in Rolling” was held at the Red Dot Design Museum Xiamen.
As one of the organizers of the event, Zhengxin Tire gathered together with many supply chain partners and experts in the design field to conduct in-depth exchanges on core directions such as sustainable practice cases, green innovation in the supply chain, and sustainable implementation paths in industrial scenarios.
As the industry accelerates its transformation towards green and recycling, tire manufacturing has become an important part of building a green travel ecology.
At the event, Mr. Xu Zhiming, general manager of Zhengxin Xiamen Group, delivered a passionate speech.
He strongly advocates controlling sustainability from the source, reducing carbon in the entire chain from materials to processes, and working with upstream and downstream customers to achieve green upgrades in the product life cycle.
This concept not only reflects Zhengxin Tire’s deep understanding of sustainable development, but also demonstrates its responsibility and responsibility in the industry.
Mr. Yue Menglong, four-wheel sales manager of Zhengxin Xiamen Group, shared in detail the specific achievements of Zhengxin Tire in ESG sustainable development at the event.
The company is systematically restructuring its ESG strategy, actively linking up with industry chain partners, and participating in offshore green power projects to deepen collaborative carbon reduction and contribute to the sustainable development of the industry and the construction of a green travel ecosystem.
From actively developing ESG sustainable material application technology to continuing to promote the implementation of the production goals of low material consumption in product design, low energy consumption in product production, and healthier and safer product use, Zhengxin Tire is gradually building a comprehensive sustainable product system.
At the same time, Zhengxin has also actively collaborated with the upstream and downstream of the industrial chain, signed a green and low-carbon strategic cooperation agreement, built a low-carbon cycle from the source of the supply chain, led the industry to transform into “intelligent manufacturing + green”, and made sustainability the core competitiveness of the travel industry.
The “Sustainability in Rolling” exhibition area, created with the participation of Zhengxin Tire, will be on display in Hall D of the Red Dot Design Museum Xiamen until March 31, 2026.
This exhibition area accurately meets the global “double carbon” goal. Starting from three dimensions: supply chain process display, installation art design, and social design of sustainable themed exhibits, it comprehensively interprets the sustainable development concept of “iteration in progress and improvement in development”.
Among them, the tire device part adopts the classic patterns of the five main products of Zhengxin Tire. Through the undulating shape design, it vividly simulates the functional characteristics and application scenarios of the tires traveling over mountains and ridges.
Three new and representative tire products are simultaneously displayed at the installation site, allowing the audience to experience the charm of end products under a sustainable supply chain up close with physical exhibits.
With the advancement of global carbon neutrality goals and the improvement of consumers’ environmental awareness, the competitive dimension of the tire industry is undergoing fundamental changes.
Competition based solely on performance parameters has gradually evolved into a comprehensive competition encompassing environmental attributes, carbon footprint and social responsibility.
Zhengxin Tire’s participation in the Red Dot Museum’s sustainable actions reflects the transformation of the industry’s leading enterprise from a single product manufacturer to a green travel ecosystem builder.
We have reason to believe that in the future, Zhengxin Tire can continue to work with more industry partners to build a green industrial system, create a green travel ecology with the whole society, and work together towards a better green future.
