Since 2026, Zhejiang Lishui Jinyun has created a new path in the field of foreign trade.
Although Jinyun is located in the mountainous area of southwestern Zhejiang and is not near the sea or border, it is rich in overseas Chinese resources.
The local government has made full use of this advantage to systematically promote the integration of overseas Chinese trade and provide strong support for enterprise development.
In the Intelligent Short-distance Transportation Industrial Park of Jinyun Economic Development Zone, the production workshop of Zhejiang Lexhang Leisure Products Co., Ltd. shows a busy scene.
The assembly line is running at high speed, and skilled workers are skillfully assembling a batch of electric motorcycles that will be exported to Russia.
This new product, which was successfully developed at the end of 2025, quickly became popular in the Russian market as soon as it was launched due to its hard-core performance.
The relevant person in charge of the United Front Work Department of the Jinyun County Party Committee said that during the visit, he learned that this model has strong peak power and is suitable for Russian off-road, mountain climbing and other scenes. The current order volume has exceeded 50 million yuan.
Moreover, the company will continue to optimize based on market feedback and actively expand into the U.S. market to make its road to overseas markets wider and wider.
The production workshop of Zhejiang Hongti Technology Co., Ltd. not far away is also in full swing.
This company, which specializes in outdoor leisure and fitness products such as trampolines and swings, has successfully opened its door to the South American market this year through continuous product iteration and style innovation. It is expected that sales in this region will reach US$15 million this year.
Behind the efforts of enterprises to win orders is the solid support for the Jinyun County system to promote the integration of overseas trade.
Since 2026, the United Front Work Department of Jinyun County Party Committee has regarded the integration of overseas Chinese trade as the core focus of opening up to the outside world, and has established a work pattern dominated by the party and government, led by the Overseas Chinese Federation, coordinated by departments, and dominated by enterprises.
In March this year, the “Overseas Chinese World, Trade Prosperous in Lishui” special overseas trade integration event was held in Jinyun. More than 20 overseas Chinese business representatives from Brazil, Germany, Spain and other countries and regions met face-to-face with local companies to seek cooperation. 8 companies took the stage for road shows, and a number of cooperation intentions were reached on the spot.
Since then, the United Front Work Department of Jinyun County Party Committee has continued to carry out 8 visits, matchmaking, on-site inspections and other activities, serving more than 100 overseas Chinese businessmen, linking 24 companies, going to Yiwu to build an online exhibition and sales platform, linking Qingtian overseas Chinese overseas warehouses, and building a three-dimensional and efficient overseas channel.
In terms of cultivating and expanding capacity, Jinyun has built a list of high-quality overseas trade export products covering 83 companies, cultivated 9 overseas trade companies, and special agricultural products such as Jinyun wild rice have also achieved “zero breakthroughs” in Africa.
At present, more than 400 kinds of products in Jinyun County are exported to Russia, the United States, Japan and other countries and regions, and the overseas trade order amount exceeds 200 million yuan.
At the same time, Jinyun has also established a one-to-one service mechanism for overseas Chinese business enterprises, united multiple departments to create value-added services related to overseas Chinese, comprehensively implemented foreign trade support policies, and protected the integrated and quality development of overseas Chinese trade with a first-class business environment.
From the connection of “overseas Chinese” to the breakthrough of “trade”, Jinyun County uses overseas Chinese as a bridge and trade to prosper the county, and is embarking on a new path of open economic development in mountainous areas where overseas Chinese connect mountains and seas and trade with the world.
