Recently, the third China (Jinli) Hardware and Construction Expo and Hardware and Building Materials Link ASEAN Matchmaking Conference (hereinafter referred to as the “Golden Expo”) came to an end.
With “Linking ASEAN” as the breakthrough point, this exhibition attracted more than 1,000 domestic and foreign buyers, with more than 35,000 exhibitors. The total turnover exceeded 42 million yuan (including 21.7 million yuan of intended orders), and overseas orders exceeded 15 million yuan.
As one of the important platforms for Jinli Town, Gaoyao District, Zhaoqing City to implement the “Hundred Counties, Thousand Towns and Tens of Thousand Villages High-Quality Development Project” (hereinafter referred to as the “Hundreds and Thousands Project”), the three Jin Expo resonates with the three-year “Hundreds and Thousands Project”. With “focusing on the industry and strengthening the industry” as the core, it builds a physical platform to link customers to expand the market, promote the growth of “small hardware” into a “big industry”, and “small workshops” gradually move towards the “big stage”.
New market: The government sets up a platform to help enterprises expand into the new blue ocean in ASEAN
For this exhibition, the Jinli Town Government invited the Vietnam Construction Association, Vietnam
The South China General Chamber of Commerce, Guangdong Enterprise Federation and other ASEAN business associations organized a group to participate in the exhibition, seizing new opportunities with an average annual growth rate of 6.8% in the ASEAN construction market, giving full play to the high compatibility between Jinli Hardware and the ASEAN market, and building a high-speed channel for local enterprises to connect to the international market.
On the first day of the launch, the customized space capsule independently developed and designed by Yidun Doors and Windows won 20 sets of orders from the Vietnamese purchasing group, achieving a “good start”.
This innovative product integrates the advantages of automatic opening and closing of the cabin roof, customizable special-shaped structure, high temperature resistance, and convenient operation, and accurately meets the needs of the Vietnamese market.
Nguyen Dinh Hung, vice chairman of the Vietnam Construction Association, commented, “This is exactly the innovative solution we are looking for.”
The whole-process docking method “from exhibition to factory” uses “seeing is believing” to build a bridge of deep mutual trust between supply and demand.
In the production workshop of Guangdong Xinyongchang Hardware Technology Co., Ltd., the Vietnamese purchasing group sometimes leaned over to check the joints of profiles, sometimes tapped the surface of parts to test the strength, and praised the aluminum alloy glass accessories that meet European and American standards.
“From raw materials to finished products, every process is very rigorous. This quality can fully meet Vietnam’s growing construction needs. We look forward to introducing it as soon as possible.” Nguyen Dinh Hung said.
At the China (Ginli)-ASEAN Enterprise Supply and Demand Matchmaking Conference, the synergistic effect of government-enterprise linkage was fully unleashed.
ASEAN merchants exchanged contact information with local Jinli companies, discussed product needs face-to-face, and reached a number of preliminary cooperation intentions.
“The matching of enterprise supply and demand will allow us to directly understand the Vietnamese market demand, and the efficiency is far more efficient than the traditional foreign trade model.” A person in charge of an enterprise said with emotion.
“The close cooperation between the Chinese government, enterprises, and industry associations is admirable. We are willing to organize exchanges and cooperation between local Vietnamese enterprises and Jinli enterprises in trade promotion, technology transfer, etc., and at the same time expand the supply capacity of Jinli hardware products in Vietnam’s construction and transportation fields.” Ruan Tingxiong said.
New platform: The product selection center is launched to create a “digital springboard” for hardware going overseas
There are also worries behind the fame of “China’s Home of Small Hardware”.
In recent years, as competition in the domestic market has intensified and profit margins have continued to narrow, more and more Jinli hardware companies have set their sights on the new blue ocean of cross-border e-commerce.
During the Jinbo Expo, a special event “Zhao” Blessing the World – Cross-border e-commerce helps “millions of projects” was held. Jinli Town systematically promoted the Jinli Hardware Industry Belt to representatives of cross-border e-commerce platforms, service providers and cross-border e-commerce sellers present to seek new opportunities for digital trade for enterprises.
“Shenzhen has a large concentration of sellers, but there is a lack of high-quality industrial belts in close proximity. Jinli Hardware Industrial Belt can just fill this gap. We are willing to establish long-term cooperation.” said the relevant person in charge of the Shenzhen Cross-border E-commerce Industry Development Promotion Association.
From “inter-provincial product selection” to “direct procurement within the province”, platform channels are gradually being opened up, supply chain costs are continuously reduced, and regional synergies continue to deepen.
When visiting Guangdong Xinkeyi Hardware Precision Manufacturing Co., Ltd., the cross-border e-commerce delegation frequently stopped by innovative products such as electric external casement windows with automatic wind and rain adjustment functions, fire-proof external casement windows that automatically open in case of fire, and sliding windows specially designed for high-rise buildings.
“These products directly address the needs of modern buildings in ventilation, safety, energy saving and other aspects, and have great development potential and market expansion space.” said a representative of a cross-border e-commerce seller.
Currently, Xinkeyi is developing hardware accessories that are easy for users to install by themselves to accurately meet the needs of the C-side market.
The person in charge of the Shenzhen Cross-Border E-Commerce Industry Development Promotion Association said: “Consumers in European and American markets generally have strong hands-on skills and tool usage habits, which is a natural fertile ground for C-end hardware. We are willing to use our channel advantages to help corporate products enter European and American homes.
During the Golden Expo, Alibaba Fodor Product Selection Center was launched in Zhaoqing Intelligent Manufacturing Town, and a training academy was set up to empower local companies to open up the entire cross-border e-commerce link from product selection to marketing, and build a “never-ending” trade fair.
“In the future, high-quality products will be displayed here together, and you can see the actual products and get information on site. This will not only improve the efficiency of product selection, but also give Jinli’s good products a display window to directly face buyers from all over the world.” said the relevant person in charge of the Science, Innovation, Industry and Trade Bureau of the Management Committee of Zhaoqing Jinli High-tech Zone.
Alibaba, which focuses on the B-side, has a complete service provider and after-sales team, which can provide necessary support such as on-site maintenance, and has unparalleled advantages in the C-side platform.
Long Zhiming, head of Alibaba’s Fodor Product Selection Center, said: “Alibaba International has now fully accessed Deepseek for simple operations, and you can do foreign trade well even if you don’t understand English.”
New gameplay: “new products + cultural and creative” two-wheel drive, gold
Lee Manufacturing shines with international charm
During the exhibition, Haofa Aluminum’s booth was crowded with people. Its annual new product “Changyouzhe” car roof platform attracted businessmen from Thailand, Vietnam, Australia and other countries to stop and inquire with its innovative design.
The car roof platform upgrades the traditional “car luggage rack” into a multi-functional “outdoor terrace” through an elastic folding design, creating a new concept of “mobile camping” for outdoor enthusiasts around the world.
The head of the R&D team, Lu Zhaoyuan, is a senior outdoor enthusiast. He said that the design concept of automobile outdoor terraces is innovative on a global scale.
“Our products adopt a lightweight design, weighing only 25 kilograms, but can carry the weight of multiple adults. We also develop a series of outdoor tables, chairs, tents and other products, and are committed to providing customers with one-stop solutions.”
In front of the booth of Guangdong Weibon Aluminum Profile Technology Co., Ltd., the new floor-to-ceiling glass door clip became the focus with its simple and elegant appearance and excellent load-bearing performance.
Manager Tan of the company specifically pointed out that the Golden Expo is becoming Jinli’s new business card.
“As an ‘old company’ participating in the exhibition for the third year, the most intuitive feeling this year is that the influence of Jinli Hardware has increased significantly. In previous years, many merchants would leave after attending the Guangzhou Construction Expo. This year they will make a special trip to Jinli to dig into the products and communicate.”
In addition to opening up the market with hard-core products, Jinli also tries to use cultural soft power to enhance the added value of the brand “Good Hardware Made by Jinli”.
As a highlight of this Jinli Expo, a series of cultural and creative products developed with Jinli’s mascot “Smart Golden Dragon” as the core, covering multiple categories such as thermos cups, clothing, decorations, household items, etc., cleverly integrating technology and traditional cultural elements, have become a new “cultural business card” to showcase Jinli’s industrial strength.
Take the miniature dragon boat model at the exhibition as an example. The high-spirited gilt dragon head is lifelike, and the flying dragon whiskers show its majesty. The black drum is engraved with the place name of “Gaoyao” and paired with a paddle printed with the word “Jinli”. The local characteristics are integrated into the product details, which is favored by merchants.
“This miniature dragon boat model is purely handmade and needs to be booked half a month in advance. We have received purchase intentions from many Southeast Asian merchants. They are not only attracted by the craftsmanship of the product, but are also interested in the cultural stories contained in it.” said Guo Dixi, president of Jinli Love Charity Association.
Cultural and creative products can overcome language barriers and become an ideal carrier for conveying cultural connotations.
Next, Jinli will continue to delve into the connotation of dragon boat culture, empower industries with culture, promote “Good Hardware Made by Jinli” to sail overseas, open up a broader international market, and contribute to the initial results of the “Hundreds and Thousands Project” in three years.
