Recently, the 2025 Global High-End Home Furnishings Design Innovation Conference, themed “Openness, Integration, Innovation, and Intelligent Manufacturing,” was grandly held in Nanxun, Huzhou. At the conference, to establish industry benchmarks and encourage brand innovation, the organizing committee held a grand awards ceremony. Zhancheng New Material Technology Co., Ltd., a representative enterprise in the coatings industry, was awarded the honorary title of “China’s Home Decoration Materials Brand” for its outstanding contributions and exemplary effect in the high-end home furnishings field, becoming a prominent focus of attention in the coatings sector at this conference.
The upgrading of the high-end home furnishings industry relies heavily on coating technology. With the continuous upgrading of consumption and the increasing demand for aesthetics, high-end home furnishings have become an important development direction for the home furnishings industry.
</ … This Global High-End Home Furnishings Design Innovation Conference focused on "Openness, Integration, and Innovative Manufacturing," recognizing the trend of the high-end home furnishings industry shifting from competition based on single products to collaborative innovation across the entire industry chain. In this process, coatings, as the "outer garment" of home furnishings, directly impact the final quality and value of high-end home furnishings through their technological content, environmental performance, aesthetic appeal, and process adaptability. Zhancheng New Materials' receipt of the "China Home Decoration Materials Brand" award is a full affirmation of its long-term innovative investment and practical achievements in the field of high-end home furnishing coatings. As a representative enterprise in China's coatings industry, Zhancheng has always regarded technological innovation as the core driving force for its development, continuously developing environmentally friendly coating solutions with superior performance to meet the ultimate pursuit of coating effects in high-end home furnishings. Zhancheng New Materials deeply understands the requirements of the high-end home furnishings sector for coatings and has continuously increased its R&D investment over the years, building a comprehensive technological innovation system. In terms of leading environmental protection technology, in response to consumers' high concern for healthy living environments, Zhancheng has taken the lead in promoting the application of environmentally friendly products such as water-based coatings, UV coatings, and powder coatings in the high-end home furnishing sector. Its low-VOC, low-odor, and high-solids-content environmentally friendly coating products provide high-end home furnishing with high-quality options that meet international environmental standards. Regarding surface effect innovation, in response to the ultimate pursuit of aesthetic expression in high-end home furnishing, Zhancheng has developed a variety of distinctive coating effect systems, including natural material effects, artistic paint effects, and special texture effects, helping designers achieve more diverse creative expressions and meeting the personalized and customized needs of high-end consumers. In process adaptation and optimization, Zhancheng collaborates deeply with high-end home furnishing companies to develop specialized coating products and supporting solutions for different substrates and processes. This improves coating efficiency while ensuring stable results, reducing the overall costs for high-end home furnishing companies. Regarding color system construction, Zhancheng has established a professional color research system for high-end home furnishings, combining international trends with Chinese consumer preferences to provide professional color planning and consulting for high-end home furnishing companies, helping brands enhance product added value and market competitiveness. The responsibility and future behind the honor. Receiving the "China Home Decoration Materials Brand" honor is both an affirmation and a responsibility for Zhancheng New Materials. Against the backdrop of the rapid development of the global high-end home furnishing industry, Chinese coating companies face a historic opportunity to move from "following" to "keeping pace" and even "leading." Zhancheng New Materials' award demonstrates the technological strength and market influence of Chinese coating brands in the high-end home furnishing field. Looking to the future, as the high-end home furnishing industry develops towards greening, personalization, and intelligence, coating technology will continue to play an irreplaceable role. Zhancheng New Materials stated that it will continue to increase its R&D investment in high-performance environmentally friendly coatings, digital coating solutions, and intelligent color matching systems, using more innovative products and technologies to empower the transformation and upgrading of the high-end home furnishing industry and help "Made in China" leap to "Intelligent Manufacturing in China" and "Created in China."
