On April 12, the 2026 Yongwu Jin Hardware Industry Belt Product Selection Center Press Conference and the Tiantianmai Fair·Yongkang Hardware Foreign Procurement Matchmaking Conference were successfully held in Yongkang, Jinhua.
At the event site, the Yongwujin Hardware Industry Belt Product Selection Center was officially opened. More than 500 government leaders, industry association representatives, industry belt enterprise representatives and domestic and overseas purchasers witnessed this moment.
The Yongwujin Hardware Industry Belt Product Selection Center is jointly built by Zhejiang China Science and Technology Hardware City Group Co., Ltd. and Zhejiang Mailian Pinguan Technology Co., Ltd. It integrates overseas personnel, high-quality product selection, and procurement and sales docking. It is also equipped with full-dimensional services such as certification, training, and digital empowerment.
Here, manufacturers and overseas buyers can negotiate face-to-face, and merchants can realize one-stop product selection, thereby solving the three major problems of “how to choose, how to sell, and how to implement” overseas.
Wei Bincong, deputy mayor of the Yongkang Municipal People’s Government, said: “With the core concept of ‘services can be replicated and global symbiosis’, the product selection center will help Yongkang create a high-quality overseas demonstration window for the ‘One Belt, One Road’ initiative.” At present, the Yongkang Municipal Party Committee and Government
A package of support policies covering industrial upgrading, talent introduction, and market expansion has been introduced, focusing on supporting industrial collaboration, brand cultivation, and overseas platform construction, aiming to promote the hardware industry’s comprehensive leap from “strong manufacturing” to “strong brand, strong quality, and strong efficiency.”
Wu Houjun, vice president of the Jinhua Council for the Promotion of International Trade, also pointed out that going overseas is a key step for companies to improve their core competitiveness. The Council for the Promotion of International Trade will continue to optimize service supply and provide all-round guarantees for companies going overseas.
As the core enabler of the Product Selection Center, Xu Weiqiang, Chairman of Mailian Group, said frankly in an interview: “Most domestic small and medium-sized enterprises lack brands, channels and standardization. Rather than fighting independently, it is better to join forces to go overseas.” The Product Selection Center follows “government guidance, business entities,
Based on the principle of “market operation and ecological synergy”, with “good brands, good products, and good technology” as the admission criteria, we focus on introducing powerful factories that OEM for international first-line brands, benchmark companies at the forefront of the domestic industry, and single-product emerging companies with innovative designs, covering eight core industries such as power tools, leisure vehicles, and fitness equipment.
Mailian Group hopes to help traditional foundries transform into brand co-builders through the co-construction of clustered public brands and unification of technical standards and quality inspection specifications, so as to achieve global expansion as a team, reduce costs and increase efficiency.
This model has brought benefits to the settled companies.
Chen Dijiong, general manager of Ningbo Purity Tools Co., Ltd., lamented: “What we lack is effective sales channels, brands and a good platform along the Belt and Road. After joining the product selection center, merchants will take the initiative to bring us information. It is really like ‘people sit at home, and orders will come naturally.'” He said that relying on the Mailian platform, companies no longer work alone, but grow together with the platform.
The event also held a signing ceremony for the first batch of “Replicable Mailchain Partners”, covering Russia, Ukraine, Kazakhstan, Bangladesh, India and other countries.
In addition, cooperation with dozens of companies around the world is ready to go.
From working alone to chain sharing, the opening of the Yongwujin Hardware Industry Belt Product Selection Center marks the official launch of this new sea route.
In the future, the product selection center will continue to take service as the core and win-win as the goal, becoming the core hub of the Yongwujin Industrial Belt connecting the world, helping more Chinese-made brands go global.
