Recently, there is exciting news about the cultivation of new cross-border e-commerce formats in the Shenfu Demonstration Zone.
Three traditional manufacturing companies, Meitu Technology, Tianan Technology, and Havel, simultaneously launched the “TikTok + Independent Station” digital transformation strategy. In just one week after going online, the number of views exceeded 50,000 times, and a total of 63 overseas inquiries were received, successfully opening up the “first mile” of cross-border overseas expansion.
Cross-border e-commerce is gradually becoming a new engine for regional foreign trade growth.
Data shows that from January to May this year, the full-scale cross-border e-commerce transaction volume in the Shenfu Demonstration Zone exceeded 14 million yuan, a year-on-year increase of more than 50%, and 8 new customs registration companies were added.
This data fully demonstrates the vigorous development trend of cross-border e-commerce in Shenfu Demonstration Zone.
As representatives of special new and high-tech enterprises, Meituo Technology and Tianan Technology have chosen to enter the international market with the combination of “TikTok content drainage + independent station precipitation and conversion”.
This model breaks the barriers of traditional foreign trade’s reliance on middlemen, helps companies build independent and controllable overseas marketing systems, and achieves a strategic transformation from “borrowing ships to go to sea” to “building ships to go to sea”.
This not only enhances the competitiveness of enterprises in the international market, but also provides a development model that other enterprises can learn from.
However, faced with the common pain points of traditional manufacturing industries such as “not understanding operations and not being able to divert traffic”, it is often difficult for companies to explore alone.
To this end, the Shenfu Demonstration Zone has accurately introduced the XCMG e-commerce Machmall platform, an industry giant that is highly compatible with leading industries and has a mature operating system.
Relying on the platform’s rich resources and mature experience, the Shenfu Demonstration Zone not only provides cross-border promotion and digital marketing services for electromechanical products in the region, but also effectively promotes the coordinated development of the service chain and the industrial chain.
Since the platform settled in, it has attracted more than 20 companies to carry out in-depth negotiations, becoming an important fulcrum for companies to break through.
Since this year, the Shenfu Demonstration Zone has taken a series of active and effective measures to promote the development of cross-border e-commerce.
By promulgating the “2026 Cross-border E-commerce Leap Development Action Plan for Shenfu Reform and Innovation Demonstration Zone”, the top-level design has been optimized and provided clear direction and policy support for the development of cross-border e-commerce.
An enterprise gradient cultivation mechanism has been established to guide 34 key enterprises such as LONGi Electromagnetic and Shengshi Wuhuan in their “network transformation” by category, helping enterprises better adapt to the development trend of cross-border e-commerce.
Accelerate the construction of offline public service centers and industrial parks, promote resource intensification and industrial agglomeration, and further enhance the overall competitiveness of regional cross-border e-commerce.
The Shenfu Demonstration Zone’s active exploration and practice in the field of cross-border e-commerce has injected new vitality into the growth of regional foreign trade and also provided valuable experience for the development of cross-border e-commerce in other regions.
In the future, with the continuous advancement of various policies and the continuous expansion of the market, cross-border e-commerce in the Shenfu Demonstration Zone is expected to usher in more brilliant development.
