On May 7, the fifth Western Cross-border E-commerce Expo opened grandly at the Chengdu Century City New International Convention and Exhibition Center.
This expo lasts for three days and is guided and supported by relevant departments. It is jointly sponsored by the Chengdu Cross-border E-Commerce Association and the Sichuan Suppliers Chamber of Commerce. It has the theme of “New Drivers of Foreign Trade, Digital Trade Connects the World”. The exhibition area is about 20,000 square meters and has five major exhibition areas: cross-border e-commerce comprehensive test area, export platform, source factory, comprehensive service, and talent service.
This year marks the tenth anniversary of the approval of Sichuan’s first cross-border e-commerce comprehensive pilot zone.
After ten years of development, Sichuan now has nine cross-border e-commerce comprehensive pilot zones.
At this cross-border expo, nine comprehensive cross-border e-commerce pilot zones were unveiled, fully demonstrating Sichuan’s industrial development achievements and characteristic brands, and opening up the “locally made” global supply chain.
Special industry groups from many places across the province gathered at the scene, and there were many highlights.
Six leading furniture companies from Chongzhou, Chengdu participated in the exhibition together for the first time, bringing the unique design aesthetics of Sichuan style home to an international perspective and highlighting the overseas potential of the local home furnishing industry. Qingbaijiang made a grand appearance with 20 high-quality companies, covering import trade, industrial and trade processing, e-commerce platforms and supporting services, further enriching the industrial ecology of the exhibition.
In addition, more than ten cities (states) including Deyang high-end equipment manufacturing, Mianyang electronic information intelligent technology, Nanchong silk home textiles, Yibin bamboo products, Luzhou intangible cultural heritage and other industries collectively appeared with their top industries, fully highlighting the excellent export competitiveness of “Made in Sichuan”.
On the opening day, the Sichuan Cross-border E-commerce Ecological Conference was held simultaneously.
Many industry guests focused on key aspects such as industrial support, customs clearance facilitation, fiscal and tax compliance, and foreign exchange settlement, interpreted corporate-friendly policies, publicized service measures, and worked together to promote trade-industry integration and high-quality development of the industry.
Chengdu International Trade Group promoted the “Rongpin Rongcheng Enterprises Going Sichuan and Overseas Comprehensive Service Center” to provide full-process, multi-dimensional and efficient support for overseas enterprises; the Provincial Port Investment Group released the “Belt and Road” Import and Export Commodity Distribution Center (Sichuan) Headquarters Project to create an international cooperation platform integrating commerce, exhibitions, services and consumption, and provide “one-stop” overseas solutions.
As one of the core activities, the 2026 spring cross-border e-commerce source factory supply and demand matchmaking meeting was held in the afternoon, promoting accurate docking between 120 source factories and more than 500 cross-border sellers and buyers across the country.
Sichuan’s cross-border e-commerce industry is entering the “fast lane” of development, with a transaction scale of nearly 140 billion yuan and an average annual growth rate of over 20%, firmly ranking among the top in the central and western regions.
After five years of intensive development, the Western Cross-border E-commerce Expo has become a cross-border e-commerce brand exhibition with large scale, high specifications, strong professionalism and excellent effectiveness in the western region.
Using the exhibition as a link, Sichuan will continue to improve the cross-border e-commerce industry ecology, unblock international cooperation channels, optimize the business environment, cultivate and expand market entities, and promote more “Made in Sichuan” high-quality products to go global.
