On June 8, the 6th China (Xiamen) International Cross-border E-commerce Exhibition (referred to as “China Cross-Border Exhibition”) opened grandly in Xiamen.
This year’s China Cross Exhibition, with the theme of “Cross-Border Interconnection and Global Goods”, will be held for three days.
The exhibition brings together nearly a thousand source factories, more than 30 global mainstream cross-border e-commerce platforms and hundreds of ecological service providers, attracting buyers from Singapore, Thailand, Malaysia, the Philippines and other countries and regions to visit and purchase.
The organizers focused on the two core needs of “product selection and procurement” and “industry docking”, and specially set up a procurement docking area, aiming to accurately match supply and demand for domestic and overseas merchants, further improve efficiency, and accelerate the upgrade from “one-way overseas” to “two-way interoperability”.
At the opening ceremony, the China Cross Exhibition Organizing Committee and 12 Chinese cross-border e-commerce industry associations jointly released the “Industry Initiative to Promote the High-Quality Development of Cross-Border E-commerce.”
The initiative focuses on the four major consensuses of “deepening industrial collaboration and jointly building a healthy ecology”, “practicing long-termism and strictly adhering to the bottom line of compliance”, “embracing digital intelligence transformation and empowering brands to go overseas” and “strengthening talent support and stimulating innovation momentum”. It embodies the common expectations for the industry’s standardized development and steady overseas expansion.
Amazon Global Stores participated deeply in this exhibition, providing cross-border sellers with comprehensive overseas support through exclusive forums, booth lectures, and one-on-one consultation.
Qiu Sheng, vice president of Amazon China, delivered a speech focusing on the trend of the cross-border e-commerce 3.0 era of “born global” and shared the four strategic directions of AI empowerment, global expansion, supply chain innovation and local cultivation.
During the exhibition, Amazon will also provide cross-border sellers at different stages with full-link guidance from entry to growth, focusing on core topics such as insights into multi-site business opportunities in the United States, Europe, and Latin America, brand overseas paths, B2B enterprise direct procurement, SPN service provider selection, and logistics compliance performance.
The Korean Trade Center has participated in the exhibition for six consecutive years. This exhibition brings more than 50 Korean companies and over 200 selected products to the exhibition, focusing on diverse categories such as beauty products, body management products, cosmetics, and baby products.
In addition, this mid-span exhibition has upgraded last year’s popular exhibition area – the POD theme exhibition area.
This exhibition area focuses on displaying cutting-edge technologies and practical solutions such as flexible supply chain, digital customization, and small batch quick response, opening up a new idea of “light assets going overseas” and becoming the “traffic responsible” at the exhibition site.
Since its inception in 2021, China Cross Exhibition has continued to upgrade and iterate, and has gradually developed into a professional brand exhibition that brings together China’s industrial belts, links new global markets, and leads new trends in the industry.
It not only builds an important platform for Chinese products to go global, but also provides a good opportunity for exchanges and cooperation in the global cross-border e-commerce industry.
It is believed that with the joint efforts of all parties, the cross-border e-commerce industry will usher in broader development prospects.
