On June 16, 2026, the highly anticipated 6th China-EU (France) Cross-border E-commerce Forum was held grandly in Paris.
The forum attracted government representatives, industry experts, platform companies, brands and service organizations from China and Europe to gather together and conduct in-depth and fruitful discussions on important topics such as brand overseas, artificial intelligence, and logistics supply chains, aiming to discuss digital trade development trends and cross-border e-commerce innovation opportunities.
The forum carefully set up keynote speeches, special discussions, corporate promotions, brand exhibition areas, contract signing and other links, comprehensively covering the entire industry chain ecology of cross-border e-commerce.
The types of participating companies are diverse, including not only well-known brands and retail e-commerce platforms, but also B2B (business-to-business) trading companies, postal and international logistics service providers, cross-border payment institutions, investment and financing institutions, and e-commerce technology innovation companies.
The participation of these enterprises has injected strong vitality and diverse perspectives into the forum.
In the keynote speech session, industry experts shared their unique insights into the development trends of digital trade and conducted in-depth analysis of the opportunities and challenges faced by cross-border e-commerce.
The special discussion session provided a platform for all parties to communicate and interact. Everyone had heated discussions on issues such as brand overseas strategies, the application of artificial intelligence in cross-border e-commerce, and the optimization of logistics supply chains, sparking sparks of wisdom.
During the corporate promotion session, many companies displayed their characteristic products and services, providing opportunities to expand business cooperation.
The brand exhibition area focuses on displaying various high-quality brands, allowing attendees to more intuitively understand the charm and advantages of different brands.
The signing and docking process has facilitated the achievement of many cooperation intentions, injecting new impetus into the development of cross-border e-commerce.
It is worth mentioning that the sub-forum “Dialogue between Civilizations: From Cultural Heritage to Industrial Narrative – Hangzhou Promotion Conference” was also held during the event.
This sub-forum uses culture as a link, combines Hangzhou’s cultural heritage with industrial development, and demonstrates Hangzhou’s unique charm and development potential in the field of cross-border e-commerce.
Through this sub-forum, it not only enhances cultural and industrial exchanges and cooperation between China and France, but also builds a bridge for Chinese products to better go to the world.
The successful holding of the 6th China-EU (France) Cross-border E-commerce Forum provides a broad communication and cooperation platform for Chinese and European cross-border e-commerce companies, which helps promote the development of digital trade and promote the innovation and upgrading of cross-border e-commerce.
It is believed that with the joint efforts of all parties, Chinese products will show greater competitiveness in the global market and achieve broader international cooperation and development.
