On June 16, 2026, the 6th China-EU (France) Cross-border E-commerce Forum was held grandly in Paris.
The forum attracted government representatives, industry experts, platform companies, brands and service organizations from China and Europe to gather together.
They conducted in-depth and fruitful discussions on important topics such as brand overseas, artificial intelligence, and logistics supply chains, and jointly explored digital trade development trends and cross-border e-commerce innovation opportunities.
The forum has carefully set up keynote speeches, special discussions, corporate promotions, brand exhibition areas, signing and docking, etc.
Participating companies include well-known brands, retail e-commerce platforms, B2B (business-to-business) trading companies, postal and international logistics service providers, cross-border payment institutions, investment and financing institutions, and e-commerce technology innovation companies and other cross-border e-commerce industry chain ecology.
This makes the forum a comprehensive platform integrating communication, cooperation and innovation.
In the keynote speech session, industry experts shared their unique insights into the future development of cross-border e-commerce.
They pointed out that with the continuous development of artificial intelligence technology, cross-border e-commerce will usher in new changes.
Through intelligent operations and precise marketing, we can better meet the personalized needs of consumers and improve operational efficiency and service quality.
At the same time, the optimization of logistics supply chain is also one of the key factors in the development of cross-border e-commerce.
Efficient logistics and distribution can shorten the transportation time of goods, reduce costs, and improve consumers’ shopping experience.
The special discussion session provides an opportunity for in-depth exchanges for all parties.
The representatives had a lively discussion on issues such as brands’ overseas strategies, the application of artificial intelligence in cross-border e-commerce, and the optimization of logistics supply chains.
Everyone shared their experiences and cases and put forward many forward-looking and practical suggestions.
The corporate promotion session gives many companies the opportunity to showcase their products and services.
Well-known brands demonstrated their unique product designs and high-quality product quality, retail e-commerce platforms introduced their advanced technologies and innovative business models, and B2B trading companies shared their successful experiences in international trade.
These displays not only provide a platform for enterprises to promote, but also provide other enterprises with opportunities to learn and cooperate.
The brand exhibition area displays the characteristic products of various brands.
Consumers can get up close and learn about high-quality products from China and Europe here, and feel the charm of products under different cultural backgrounds.
The signing and docking link builds a bridge for cooperation between enterprises.
Many companies reached cooperation intentions during the forum, injecting new vitality into the development of cross-border e-commerce.
In addition, a sub-forum on “Dialogue between Civilizations: From Cultural Heritage to Industrial Narrative—Hangzhou Promotion Conference” was also held during the event.
This sub-forum took Hangzhou’s cultural heritage as an entry point to discuss how to integrate cultural elements into industrial development and promote the in-depth integration of culture and industry.
This not only helps to enhance Hangzhou’s cultural influence, but also provides new ideas and directions for the development of cross-border e-commerce.
The successful holding of the 6th China-EU (France) Cross-border E-commerce Forum provided a good communication and cooperation platform for cross-border e-commerce companies in China and Europe, and promoted the development of digital trade and the innovation of cross-border e-commerce.
I believe that with the joint efforts of all parties, cross-border e-commerce will usher in a better future.
