On the afternoon of April 20, the 2026 Shishi Cross-border E-commerce Sellers Annual Summit with the theme of “New Opportunities for Cross-Border E-Commerce, Shishi Sellers Grow Together” was held grandly at the Shishi Garment City Art Exhibition Center.
This summit is centered on “gathering Shishi cross-border sellers and gathering Shishi overseas strength”, focusing on new trends, new opportunities and new paths in industry development.
Thematic sharing and exchanges were carried out around key topics such as key market expansion, platform operations, logistics fulfillment, compliance operations, and resource docking.
This move further unites local enterprises, builds development consensus, greatly boosts industry confidence, and injects strong momentum into the high-quality development of Shishi’s cross-border e-commerce industry.
At the event site, the “2026 Quanzhou Youth Cross-Border E-commerce Innovation and Entrepreneurship Competition” was officially launched, and participating leaders and guests came to the stage to kick off the competition.
The winning student representatives of the 2025 competition and outstanding students from the School of Economics and Management of Quanzhou Ocean Vocational College made a speech, sharing their experiences based on their participation experience, and calling on young students to actively participate in the cross-border e-commerce field to release and help the city’s innovation and entrepreneurship vitality.
Subsequently, Shishi City’s cross-border e-commerce public service platform was officially launched.
The platform has entered the trial operation phase since November 2025, providing “one-stop” online services such as global store opening, trademark registration, incubation training, and overseas logistics resource docking, achieving “less legwork and high efficiency” in corporate services, and comprehensively improving service convenience and coverage.
These two major launch events have further enriched the support carrier for the development of Shishi’s cross-border e-commerce industry: the innovation and entrepreneurship competition promotes learning, creation and production through competitions, building a platform for young talents to connect practice and resources; the cross-border public service platform integrates policies, information, training, services and other resources to build a more convenient, efficient and systematic industrial service system.
The theme sharing session focuses on the four mainstream cross-border markets of Europe, America, Southeast Asia, Latin America, and Russia, and invites Shishi’s top local sellers and industry experts to bring practical information.
Bo Chuang Cross-border General Manager “Guo Chang Jian Ge” shared his practical experience in transforming from domestic e-commerce to TikTok cross-border e-commerce. His team’s average daily order volume has reached 10,000 orders, providing a replicable path for transformed enterprises; Lin Zhiqian, general manager of Quanzhou Xianxing Overseas Co., Ltd., as an early entrant and leading seller in the Latin American market, interpreted the case based on platform rules, content marketing, product selection strategies, logistics fulfillment, risk prevention and control, etc.; CEO of Quanzhou Meet Import and Export Co., Ltd.
Yang Xiumei has deeply explored the Southeast Asian market and shared the commercialization practice of the industry-education integration model, providing innovative development reference for participating companies.
In addition, this summit also invited professionals in the fields of logistics, finance and taxation, compliance and other fields to bring one-stop compliance overseas solutions to protect enterprises from going overseas from multiple dimensions and help enterprises improve their international operation capabilities and risk prevention levels.
This summit not only talks about trends and teaching methods, but also focuses on implementation and promotion of docking. It is an industry exchange event and a concentrated display of Shishi’s cross-border e-commerce industry ecology.
通过搭建学习交流、资源对接、合作共赢的平台，为平台招商、服务商合作、产教融合创造了有利条件，推动石狮跨境电商从单点突破向体系化、规模化、品牌化发展加速迈进。
