The 6th China-Russia Trade Summit Forum with the theme of “Intelligent Deep Cultivation and Brand Growth” was recently held in Jinan.
The forum brought together political and business representatives, industry experts and business elites from China and Russia to discuss new paths and opportunities for Chinese companies to explore the Russian-speaking market.
At the forum site, the “Chinese Brand Overseas Incubation Plan” was officially launched.
This plan aims to support enterprises to achieve the transformation from “exporting products overseas” to “exporting brands overseas”.
The general manager of All-Russia Telecom said, “We plan to provide a one-stop solution, covering brand localization planning, Russian-speaking team support, logistics support, compliance guidance and other full-link services. The ultimate goal is to help companies build three core capabilities of product strength, service strength, and brand strength, achieve sustainable growth in the Russian-speaking area, and work together to create a trillion-level new market.”
The current international situation is complex and ever-changing, full of challenges and opportunities.
Shandong responded proactively, adhered to brand leadership, and vigorously supported the province’s 17,000 seller companies and 48,000 active stores to build their own product and platform brands.
At the same time, Shandong has carried out the cultivation and identification of well-known provincial cross-border e-commerce brands, and will provide support of no more than 70% of the expenses incurred in 2025 for promotion, drainage, precise docking, etc.
According to the plan, we strive to cultivate more than 200 provincial-level cross-border e-commerce brand companies by 2027, and more than 20 leading companies will have an annual transaction volume of over 100 million yuan.
The former deputy director of the Development Research Center of the State Council believes that Chinese companies must change the past model of relying solely on price advantages to compete.
Enterprises should increase investment in research and development, improve product technology content and brand influence, pursue products and services that are more in line with local market needs, and jointly create trustworthy trade brands.
Shandong’s active development of cross-border e-commerce brand cultivation and recognition is an important measure to conform to the development trend of the times.
In the context of globalization, cross-border e-commerce has become an important force in promoting the development of international trade.
Shandong provides a good development environment for enterprises through policy support and platform construction, which helps enhance the international competitiveness of enterprises.
For many enterprises, this is a rare development opportunity.
Enterprises can take advantage of Shandong’s policy advantages and incubation plans to enhance their brand value and expand international markets.
At the same time, this will also help promote the development of Shandong’s cross-border e-commerce industry, promote the growth of foreign trade import and export, and inject new vitality into the high-quality development of Shandong’s economy.
It is believed that with the joint efforts of all parties, Shandong’s cross-border e-commerce brands will shine in the international market and achieve the goal of “brands going overseas”.
