On June 16 (today), the 2026 China (Guangzhou) Cross-border E-commerce Fair kicked off in Area A of the Canton Fair Complex, and the exhibition will continue until June 18.
This is a comprehensive industry docking exhibition for foreign trade practitioners, establishing offline communication channels for factories, cross-border operators, and overseas service providers.
This exhibition is themed “New Drivers of Foreign Trade and New Digital Future”, with an exhibition area of over 50,000 square meters, and the overall scale has been steadily increasing.
More than 1,000 source supply chain manufacturers, more than 50 domestic and overseas cross-border e-commerce platforms, and more than 200 overseas supporting service providers have gathered on site. Nearly 40 characteristic industry groups from across the country have organized groups to participate in the exhibition. It is expected that more than 60,000 domestic and overseas industry merchants will come to the site to discuss cooperation. Visitors to the exhibition cover many overseas countries and regions.
This exhibition has three core exhibition areas, covering the entire cross-border industry chain.
The first is the cross-border e-commerce supply chain exhibition area.
It brings together a variety of cross-border hot-selling products, including seven major categories: household daily necessities, 3C electronics, beauty and stationery, shoes and clothing, outdoor shoes and clothing, maternal and infant pets, hardware, auto and motorcycle accessories, and outdoor building materials. It displays factory stock and customized new products, making it convenient for purchasers to view samples on site and connect with stable supply.
This year, a new 1688 Super Factory exclusive exhibition area will be added to open up direct supply channels for factories and reduce the cost of connecting supply and demand.
The second is the platform and comprehensive service provider exhibition area.
This exhibition area gathers mature cross-border platforms and emerging channels for Southeast Asia, Latin America, the Middle East and other regions, and simultaneously sets up supporting service areas, covering overseas warehouse logistics, fiscal and tax compliance, digital marketing, payment systems, operation incubation, talent training, industrial design and other full-chain supporting services.
The exhibition area also has an AI cross-border application display section, presenting digital tool implementation solutions such as intelligent product selection, automated operations, and overseas social media promotion.
The other is the comprehensive pilot area and the RCEP industrial zone.
Comprehensive cross-border e-commerce pilot zones across the country have concentrated on displaying regional support policies and industrial development results. Guangdong’s local advantageous industrial belts such as Guangzhou Beauty, Foshan Home Appliances, Zhongshan Lighting, and Shantou Toys have made a concentrated appearance. The RCEP national characteristic display area has been simultaneously expanded to build a face-to-face negotiation window for Chinese and foreign companies to help companies plan for incremental space in surrounding overseas markets.
The exhibition is also supported by more than 30 concurrent professional activities, providing non-stop industry information.
The exhibition is equipped with multiple theme forums, platform investment conferences, and supply and demand docking salons, which are held in the forum area of the exhibition hall at different times every day.
Today is the platform theme day. A number of mainstream cross-border platforms will hold special sharing sessions to interpret the latest entry policies, category support directions, and practical traffic operation methods. Subsequent sessions will focus on AI-empowered global expansion, cross-border compliance operations, emerging market layout, overseas warehousing optimization and other industry hot topics.
A cross-border overseas consulting service point has also been set up on-site, where industry practitioners can consult on-site on issues related to product selection, logistics, risk control, and platform operations, and obtain practical reference suggestions.
The following is the guide for visiting the exhibition:
1. Exhibition hall address: No. 382 Yuejiang Middle Road, Haizhu District, Guangzhou, Area A of the Canton Fair Complex
2. Exhibition time: June 16th to June 18th, 9:00-17:00 daily (the hall will be closed at 3 pm on the 18th)
3.
Transportation: Pazhou Station of Metro Line 8 leads directly to the entrance of the exhibition hall. It is recommended to complete pre-registration online in advance to reduce on-site queuing and waiting time
For industry practitioners who have supply of goods, open stores, expand overseas channels, and seek supporting service needs, this exhibition can complete product selection, platform docking, and service provider negotiations in one stop, and seize the annual foreign trade development exchange opportunities.
