On June 11, Suning Yicaiyun officially released its 2026 industrial products strategic plan and launched its own brand “Coolborui”. This move marks the further acceleration of Suning.com’s in-depth layout in the government and enterprise procurement industry.
Through the comprehensive upgrading of supply chain, operation and service capabilities, and the dual engines of “AI drive + independent brand”, we will accelerate the full-link intelligent transformation of the industrial product procurement market.
Representatives from industry associations, suppliers, and manufacturing companies unanimously stated that they will work closely with Yicaiyun to jointly expand the industrial product market and build a new “AI + industrial product” procurement channel.
At the press conference, Suning Yicaiyun launched a full-link intelligent solution for industrial product procurement.
The platform will open up all aspects of supply, procurement and services, and realize closed-loop optimization of the entire process from product release, contract fulfillment and delivery to after-sales service.
Cover the application of AI to the front, middle and backend modules of the transaction system, and build a digital intelligent AI application matrix for government and enterprise procurement, including business opportunity agents, contract fulfillment robots, invoice robots, supply chain agents, etc., to achieve intelligent and refined management of the entire procurement chain.
While increasing efforts to improve the efficiency of the entire industrial product procurement chain through AI, Suning Yicaiyun’s own industrial product brand “Coolborui” officially debuted.
The brand’s core proposition is “precisely crafted, good products, worry-free and easy to use”, focusing on stable quality, standard specifications and high cost performance.
The products cover six major categories: security and labor protection, fire-fighting equipment, hardware tools, cleaning supplies, packaging consumables, and fastening and sealing. They are suitable for eight major scenarios including industrial production, park operation and maintenance, engineering infrastructure, warehousing and logistics, administrative offices, commercial facilities, transportation hubs, and special facilities, and have entered the core category market of industrial products.
Zhou Caibing, president of the Jiangsu Hardware Products Association, pointed out that the digital procurement transformation of industrial products has become a must-answer for the high-quality development of the industry.
Head platforms represented by Suning Yicai Cloud have effectively solved pain points such as low procurement efficiency, difficult traceability, and high costs through platform empowerment, supply chain integration, and digital tools.
Ke Guoquan, president of the Shanghai Federation of Industry and Commerce Industrial Products Service Chamber of Commerce, said that industrial product procurement is extending towards platformization, transparency, and digitalization of the entire process. The leading platform is reshaping the value of the supply chain by building its own brand and using the two-wheel drive of “platform + brand”. “Coolborui” is a strategic layout that conforms to this trend.
Zhan Liang, director of Hunan Iron and Steel Group’s Heyun Mining Platform, said that as a provincial state-owned enterprise and a Fortune 500 company, Hunan Iron and Steel’s Heyun Mining Platform serves a large number of government, enterprise and central state-owned enterprise customers.
Based on the urgent needs of local manufacturing companies in Hunan for digital industrial product procurement, Heyuncai and Suning Yicaiyun continue to deepen procurement cooperation and achieve refined collaboration in category matching, system docking, local services and other aspects.
At the same time, the product matrix of “Coolborui” accurately matches the one-stop material procurement needs of industrial enterprises. On the premise of complying with national standards and protecting employee rights and product quality, it can significantly reduce procurement costs and improve procurement efficiency.
The two parties will jointly build a digital procurement ecosystem and continue to improve procurement efficiency.
In recent years, Suning Yicaiyun’s supply chain cooperation lineup in the industrial product track has continued to expand, and it has established in-depth cooperation with many brands, source factories and big-name foundries.
At present, Suning Yicaiyun has signed contracts with leading brands such as Bull, Huaihai, Mesian, Insco, Qiaofang, Noli, Opple Lighting, 3Trees, and Fluke.
Since the second quarter of 2026, Suning Yicaiyun has successively reached strategic contracts with more than 20 supply chain companies, and added more than 100 large corporate procurement customers.
In the next three years, the number of Coolbori products will exceed 20,000, and sales will exceed 500 million yuan.
Industry observers pointed out that Suning Yicaiyun’s transformation from “selling products” to “building links” is an important strategic move for Suning.com to accelerate its upgrade to a smart life service provider.
By building a new infrastructure for industrial product procurement and promoting equal rights in AI procurement, Suning Yicai Cloud has extended its mature digital capabilities from the consumer Internet to the industrial Internet. It not only provides effective solutions for manufacturing companies to reduce costs and increase efficiency, but is also expected to open up new sustainable growth space for Suning.com.
