On June 11, “Gathering together industrial products to start a new journey smartly” – Suning Yicaiyun Industrial Products Strategy and Coolborui Brand Launch Conference was held grandly at the Nanjing Suning.com headquarters.
This press conference is of great significance, marking that Suning Yicaiyun has taken a key step in the field of industrial products, and is accelerating the use of the two major engines of “AI drive + independent brand” to help the procurement industry move towards a new stage of intelligence and unmanned operation.
Wang Zhenwei, President of Suning Yicaiyun, pointed out that AI technology is comprehensively reconstructing the entire link of product selection, price comparison, risk control and contract fulfillment in industrial product procurement, accelerating the industry’s transformation from “experience-driven” to “intelligence-driven”.
Suning Yicaiyun will work with partners to build an open ecosystem of “technology + supply chain + scenarios”, promote industrial product procurement from the traditional model to intelligent collaboration, and jointly share trillion-level market dividends.
At present, the scale of China’s MRO online procurement is showing a rapid growth trend. It is expected that by 2029, the scale of industrial product e-commerce procurement will reach 600 billion yuan.
However, traditional industrial product procurement has long had many pain points such as information asymmetry, low process efficiency, and high compliance risks.
Against the background of the country’s policy of vigorously promoting equipment renewal and digital and intelligent transformation of procurement, Suning Yicaiyun uses “full-link digitalization + AI intelligent drive” as its core path to inject new vitality into cost reduction and efficiency improvement of industrial product procurement.
Suning Yicaiyun made it clear that it will promote the digital upgrade of the entire chain of industrial product procurement based on its core capabilities and experience in the field of government and enterprise procurement.
The platform achieves closed-loop optimization of the entire process from product release, contract fulfillment and delivery to after-sales service by connecting all aspects of supply, procurement and services.
At the same time, the application of AI will be covered in the front, middle and back-end modules of the transaction system, and a digital intelligent AI application matrix for government and enterprise procurement will be built, including business opportunity agents, contract fulfillment robots, invoice robots, supply chain agents, etc., to achieve intelligent and refined management of the entire procurement chain.
With the support of AI capabilities, Suning Yicaiyun can generate customized solutions to make industrial product procurement more efficient and convenient.
Small, medium and micro enterprises can rely on the AI “Lingcai Assistant” of the “Easy Purchasing Platform” to complete high-frequency operations such as product selection, price comparison, ordering, and invoicing with one click, effectively alleviating problems such as insufficient procurement manpower and complex procurement processes.
For the complex procurement needs of large enterprises, Suning Yicai Cloud uses a multi-agent collaboration mechanism to embed every aspect of customer procurement services, covering the entire process of demand analysis, supplier screening, intelligent price comparison, order fulfillment, reconciliation and settlement, etc., to achieve closed-loop procurement efficiency.
At the press conference, Suning Yicaiyun’s own industrial product brand “Coolborui” was officially unveiled.
The brand’s core proposition is “precisely crafted, good products, worry-free and easy to use”, focusing on stable quality, standard specifications and high cost performance.
The products cover six major categories: security and labor protection, fire-fighting equipment, hardware tools, cleaning supplies, packaging consumables, and fastening and sealing. They are suitable for eight major scenarios including industrial production, park operation and maintenance, engineering infrastructure, warehousing and logistics, administrative offices, commercial facilities, transportation hubs, and special facilities, and have successfully entered the core category market of industrial products.
“Cooperui” can cooperate with upstream factories for in-depth customization based on the individual needs of users to meet the scenario-based and personalized needs of customers in different industries.
On the terminal service side, “Coolborui” creates AI-intelligent one-stop procurement and supports implementation scenario services to achieve a full-link closed loop from production to contract fulfillment.
In order to jointly build an industrial product ecosystem, “Coolborui” is fully open to cooperation with distributors and upstream suppliers.
For distributors, Suning Yicaiyun provides highly competitive prices, one-click cloud chain distribution, full-process contract fulfillment services and professional sales promotion support; for cooperation partners such as upstream brands, source factories, big-name OEMs, etc., Coolborui provides Suning’s self-operation, low-price supply, direct shipment or warehousing and other multiple cooperation models to jointly build a high-quality supply chain.
Zhou Caibing, president of the Jiangsu Hardware Products Association, fully affirmed Suning Yicaiyun’s layout of the industrial product track.
He believes that the cloud chain mall supply chain sharing model and AI digital empowerment tool created by Suning Yicaiyun have reconstructed the traditional industrial product circulation system, broken industry information barriers, lowered the entry threshold for small and medium-sized enterprises to connect with high-end markets and central state-owned enterprise procurement, and played an important leading and promoting role in channel innovation and ecological upgrading of the entire industrial products industry.
Ke Guoquan, President of the Shanghai Federation of Industry and Commerce Industrial Products Service Chamber, also affirmed Suning Yicaiyun’s contribution to promoting digital procurement of industrial products, and shared the opportunities brought by industry policy effects such as large-scale equipment replacement policies.
Since 2026, Suning Yicaiyun has continued to improve its operating performance by continuously improving scene services, refining operations, and improving the supply chain.
In the first half of the year, the number of purchasing units reached 275,000, a year-on-year increase of 70%; purchase orders reached 2.21 million, a year-on-year increase of 39%, and sales in transportation, technology, energy and other industries achieved a year-on-year increase of more than 85%.
In the next three years, Suning Yicaiyun has set clear goals.
We will strengthen the expansion of KA users, with the goal of increasing the number to more than 2,000, intensify efforts to expand the scale of procurement users such as central state-owned enterprises, foreign-funded enterprises, the military, and governments, and support 50 supply partners with a scale of over 100 million, and create 300 merchants with annual sales of 10 million.
At the same time, more than 2 million small and micro enterprises have been newly linked to digital people through the AI Lingcai Assistant, and with the help of the retail cloud store network, industrial products have been promoted to the fourth and sixth tier markets.
At the level of independent brands, in the next three years, the number of “Coolborui” products is planned to increase to 20,000, and the sales scale will exceed 500 million yuan.
In terms of brand cooperation, in recent years, Suning Yicaiyun has signed contracts with leading brands such as Bull, Huaihai, Mesian, Industrial Scientific, Qiaofang, Noli, Opple Lighting, 3Trees, and Fluke to comprehensively deepen cooperation in the field of government-enterprise procurement.
Since the second quarter of 2026, Suning Yicaiyun has successively reached strategic contracts with more than 20 supply chain companies, adding more than 100 large corporate procurement customers, and the procurement volume of KA customers such as central state-owned enterprise projects has increased by 36.5% month-on-month.
Suning Yicaiyun said that it will use AI as the engine, “Coolborui” as the carrier, and ecological cooperation as the link to accelerate the construction of a new paradigm of industrial product procurement driven by AI digital intelligence and inject new momentum into the industrial products market.
