On May 30, 2026, many important events occurred in the cross-border e-commerce field.
In terms of cross-border e-commerce platforms, Coupang has encountered a major crisis.
On May 30, the Korea Fair Trade Commission (KFTC) announced that it had formally filed an antitrust lawsuit against Coupang and its logistics subsidiary CPLBS at the Seoul Central District Prosecutor’s Office on the 29th, accusing it of using algorithms to manipulate search results, forcing suppliers to use its logistics services and sign exclusive contracts.
Prosecutors have banned many of Coupang’s core executives from leaving the country. The KFTC plans to fine them more than 680 billion won (approximately US$500 million), which is the largest fine in the history of South Korea’s distribution industry. It also applied to the court to force the split of its logistics and retail businesses.
In response to the crisis, Coupang held an emergency board of directors on the morning of the 30th. CEO Kim Beom-seok announced the launch of a stock buyback plan totaling 1.5 trillion won to stabilize the stock price, and reiterated that it would take all possible legal means to defend.
Amazon is also making constant moves.
On May 29, Amazon’s U.S. site launched a surprise crackdown on on-site marketing chaos. A large number of sellers were restricted for “manipulating price trends” or “creating duplicate invalid variants.” Shopping carts with illegal links were removed, and the platform froze the accounts of tens of thousands of sellers who abused variants.
According to news on May 30, Amazon will implement a new FBA warehousing capacity system from July 1, adding the concept of “basic capacity”. This system is linked to core indicators such as historical delivery on-time rate and redundant inventory ratio. Parts exceeding the basic capacity need to be purchased through bidding. Sellers with poor inventory performance are expected to have significantly reduced Q3 available capacity.
In addition, from May 27 to 30, the Amazon US seller community reported that the inspection rate of FBA shipments at US customs increased sharply. Some logistics providers reported that the inspection rate of whole containers once rose to more than 18%, and the customs clearance time was extended from 3 to 5 days to 2 to 3 weeks. Furniture, toys and other categories have become the hardest hit areas.
The Temu platform also has important developments.
On May 30, Temu platform officials once again emphasized the countdown to compliance for the EU and UK markets. Starting from June 1, all non-food products sold to the EU and UK must upload true and valid European representative (EU responsible person) and British representative (British responsible person) information. Products that are not uploaded on time will be refused warehousing and sales permissions will be removed.
On May 29, the Swedish government submitted a new bill that plans to impose a “packaging environmental tax” of SEK 6 per item on all e-commerce packages imported from non-EU countries. Industry analysts believe that low-price clothing and fast-moving consumer goods on platforms such as Temu will lose their price advantage and their prices will be forced to increase.
TikTok Shop also has new regulations.
On May 30, TikTok Shop Vietnam required cross-border store merchants to accurately declare their Vietnamese local cooperative warehousing service provider information before June 15 for tax declaration and consumer protection. The platform will use logistics data to compare with declaration information to crack down on “fake local stores” that make false declarations.
On May 30, the warm-up period for TikTok Shop’s “6.6 Summer Sale” in the U.S. reached its peak. Internal data showed that accounts that opened and continued brand live broadcasts saw an average increase in natural traffic recommendations in their live broadcast rooms by more than 30%, accelerating the transformation of sellers from relying on “short videos to bring goods” to “brand live broadcasts.”
According to news on May 29, in response to the huge halal consumption demand in the Malaysian market, TikTok Shop’s official cooperative service provider announced that it will join hands with the Islamic Development Authority of Malaysia (JAKIM) to launch an online “cross-border halal certification training” in June. The platform will provide exclusive traffic support for merchants that have passed compliance certification.
There are also new situations in domestic mainstream platforms and industries.
As of May 30, this year’s “6·18” has entered the midfield stage, and AI shopping assistants have become standard on all platforms.
JD.com’s “Yanxi” shopping assistant has had more than 10 million interactions in total, Taotian’s “Taobao Asking” has helped merchants increase their inquiry conversion rate by about 15%, and Douyin e-commerce has implemented AI to automatically generate delivery materials through “Qianchuan·Chengfang”, significantly improving efficiency.
On May 30, the heads of relevant departments and bureaus of the Ministry of Commerce reiterated that they will continue to promote the “cross-border e-commerce + industrial belt” model and encouraged various localities to introduce policies to support enterprises in building overseas warehouses to cope with the ever-changing international logistics and tariff challenges.
On May 29, Kuaishou e-commerce company issued new regulations to severely rectify the behavior of diverting platform users to private domains, WeChat or other platforms for transactions through “good review cashback cards” or private package contacts. First-time violations will result in a warning, and repeated violations will result in store closure.
In terms of new domestic fiscal and tax regulations, on May 29, the State Administration of Taxation further refined and announced the specific implementation standards of the “Guidelines for the Treatment of Corporate Income Tax for Cross-Border E-commerce Exports and Overseas Warehouse Enterprises”, clarifying core issues such as the timing of revenue recognition, cost deduction vouchers, and transitional handling of historical issues.
The General Administration of Customs announced that it will launch a six-month “Operation Dragon 2026” special intellectual property protection campaign starting from June 1, focusing on cracking down on infringing goods exported to North America, Europe, Southeast Asia and other regions, and using “big data + intelligent map review” technology to accurately intercept and risk control cross-border e-commerce packages.
The trends and suggestions in this issue point out that global compliance is fundamentally changing the business model, and merchants need to designate compliance managers for important markets; AI is changing from an “auxiliary tool” to a “core productivity”, and cross-border e-commerce sellers should think about how to use AI tools to optimize product selection, customer service, and marketing content; financial and taxation and customs supervision have achieved “penetrating” verification, and merchants need to completely change the past financial and taxation processing model to achieve compliance operations.
