On June 16, the 4th Shenzhen International Optical Industry Expo and the 2026 First Artificial Intelligence Eyewear Exhibition opened at the Shenzhen Convention and Exhibition Center (Futian).
As the new business card of “Shenzhen Intelligent Manufacturing” going global, various new AI glasses products with the most cutting-edge technology have attracted many domestic and foreign merchants.
With the help of the exhibition platform, smart glasses companies continue to increase their efforts to expand domestic and international markets while displaying the latest technology products.
Try the cutting-edge experience of AI
Entering the exhibition hall, the Thunderbird innovative open booth of over 135 square meters is very conspicuous. It is also one of the largest booths for a single brand at this exhibition.
The company brought three new smart glasses products to the scene, attracting a large number of audiences to come and try them out.
“The three new products unveiled this time have clear positioning, each with its own focus and outstanding technical strength. They include the world’s first mass-produced binocular color light waveguide glasses X3 Pro, the V4 series that emphasizes battery life, and the GT Max that focuses on audio and video entertainment.” said Wang Xiangxin, head of Thunderbird’s innovation marketing department.
The reporter’s on-site experience found that this GT Max can be linked to mobile phones, game consoles, Thunderbird Box and other devices to present a 267-inch giant screen viewing effect. The acoustic system has been customized with a global audio brand. The screen can also support space hovering, adapting to multiple entertainment scenarios such as home and travel, making it one of the most popular products on the booth.
There was a constant flow of people coming and going at the major exhibition booths.
Lucky AI Glasses, which has attracted rapid attention in recent years, brings Glasses optical waveguide AI smart glasses, which is one of the hottest products in the domestic AI glasses track.
“Glasses focuses on open ecology and integrates four major AI models such as Doubao, Zhipu, and Tongyi Qianwen. Users can switch to use as needed.” Fu Fangxi, the person in charge of Lucky AI Glasses booth, said that the product is mainly aimed at business people and can meet the needs of overseas exchanges, business negotiations and other scenarios. It integrates multiple functions such as shooting, recording, and translation, and has outstanding practicality.
Manufacturers compete for exhibition platforms
The competition on the smart glasses track is fierce, and shipments are growing rapidly. They are considered to have the potential of “the next generation of AI entrance”. However, the industry is still in a transition period of “rapid heating and not yet popularized”. The core is still driven by technology enthusiasts, and the public’s daily high-frequency wearing habits have not yet been fully formed.
Therefore, actively participating in offline high-level industry exhibitions to increase brand influence has become an effective way for major manufacturers to quickly reach the front lines of the market.
Many manufacturers believe that participating in industry exhibitions can effectively enhance brand exposure and expose products directly to end users, which is an important channel for brand promotion.
“Including Shenzhen, Lucky AI Glasses has appeared in many domestic industry exhibitions with its flagship products.” Fu Fangxi said that as an important position for market expansion, exhibitions can effectively reach ordinary consumers in lower-tier markets and make the public aware of the disruptive changes that smart glasses have made to traditional glasses.
Wang Xiangxin believes that smart glasses are still in the early stage of market education, and the public has insufficient awareness of product functions.
“Thunderbird relies on exhibitions, online and offline grass planting activities and other methods to allow consumers to intuitively experience the value of products, which plays a very important role in market promotion and expansion.”
Accelerating the pace of going overseas
Smart glasses are becoming the new focus of global technology competition. Domestic companies have also responded to the growth of the global market and accelerated their overseas deployment, demonstrating the global competitiveness of China’s AI hardware industry.
Relying on the foundation of intelligent terminal manufacturing and artificial intelligence application ecology, Shenzhen has taken the lead in the competition in the global AI glasses industry and has become a vivid footnote of “Guanghuo travels all over the world”.
As a local enterprise in Shenzhen, Thunderbird Innovation ranks first in both the global and Chinese markets in the AR glasses segment. Its products are mainly sold to core overseas regions such as North America, Japan, South Korea, and Europe, and its overseas results are outstanding.
“Shenzhen has a complete hardware supply chain, efficient supporting industries, mature logistics and talent reserves, which not only ensures efficient product production, but also becomes an important bridgehead for brands to go overseas.” Wang Xiangxin said that in the future, Thunderbird will continue to rely on product and channel advantages to continue to promote domestic and overseas market expansion and help Shenzhen smart glasses go global.
Shenzhen Magic Power Smart Glasses, which has been rooted in Baoan for many years, has brought new business smart glasses this time.
The company’s sales director Long Yingquan said that Shenzhen has a complete supply chain, a strong entrepreneurial atmosphere and a high acceptance of new products, which is a strong backing for the company to delve into the field of smart glasses.
When it comes to market layout, Magic Baby’s overseas business performance is outstanding, with overseas sales accounting for more than 70%, and the market prospects are promising.
“At present, new products in the industry are emerging one after another, and market competition is becoming increasingly active. Relying on Shenzhen’s industrial advantages, Magic Power will continue to focus on domestic and overseas markets, continue to polish business-style smart glasses products, and actively expand market share.” Long Yingquan said.
