Shandong’s good brand in the industrial chain·Qingdao’s new force, Sailun China Tires are both hot and dazzling!
“With such good-looking tires, I feel like I feel a lot more fashionable when driving!” Ms. Wang, a car owner born in the 1990s, recently changed the tires on her car and fell in love with the liquid gold coral pink tires from Sailun. The romance written on the wheels made her fall in love.
Not long ago, Sailun Liquid Gold Tire Fashion Series was launched. This series not only overcomes the “Devil’s Triangle” problem that has plagued the industry for hundreds of years through innovative material technology, but also redefines tire aesthetics with its disruptive color edge technology, ushering in a new era of “high performance + high appearance” two-wheel drive tires.
Sailun Group Co., Ltd. has gone from China’s first A-share listed private tire company to China’s first overseas tire company to successfully develop liquid gold tires. It took more than 20 years to complete the leap from a university laboratory to a domestic tire industry giant.
In the first half of this year, Sailun’s tire production and sales were 40.6005 million and 39.1449 million respectively, a year-on-year increase of 14.66% and 13.32% respectively, setting a new high for the same period in Sailun’s history.
Gu Kai, Secretary-General of the National Rubber and Tire Engineering Technology Research Center and Deputy Secretary of the Party Committee of Sailun Group, said: “The secret of Sailun’s growth is to focus on basic research and development and adhere to technological innovation.” As a “chain master” enterprise in Qingdao’s high-end chemical and new materials industry, Sailun Group has not only achieved its own leap-forward development through continuous technological innovation and brand building, but also driven the vigorous development of the entire Qingdao high-end chemical and new materials industry cluster.
In the “2025 World’s Most Valuable Tire Brands List” released by brand value assessment agency Brand Finance, Sailun ranked 10th in the world, becoming China’s most valuable tire brand.
In the 2025 “China’s 500 Most Valuable Brands” released by the World Brand Laboratory, Sailun ranked 105th with a brand value of 112.896 billion yuan, achieving continuous improvement in brand value for eight consecutive years.
For a long time, international tire giants such as Michelin, Bridgestone, and Goodyear have dominated the Chinese market.
As a domestic brand, Sailun has embarked on a challenging path of breakthrough with each of its firsts in China’s rubber tire industry: China’s first tire company to promote the “integration of industrialization and informatization”; China’s first private tire company to be listed on the Shanghai Main Board; China’s first tire company to “go global” and build factories overseas.
industry; the only technology company in China that independently masters passenger car tire technology, truck and bus tire technology and special tire technology; the first company to create and use an industrial Internet platform for the rubber tire industry; the first company to use the world’s first chemical rubber mixing technology to overcome the “Devil’s Triangle” problem that has plagued the industry for more than a hundred years.
“Liquid gold tires have greatly improved rolling resistance, wet skid resistance and wear resistance, becoming a representative of the tire industry in the 4.0 era.” Gu Kai said that the rubber tire industry has long been troubled by the “Devil’s Triangle” problem, and “Liquid Gold” tires not only reduce the tire’s rolling resistance, but also improve wet skid resistance and slip resistance, breaking the “Devil’s Triangle” curse.
In a field test, Sailun Liquid Gold Tires were tested against a famous international brand tire. The tires ran from Qingdao to Yinchuan for a month. The results showed that Sailun was at least 10% more fuel efficient than the famous international brand tires per 100 kilometers.
“The breakthrough in liquid gold technology has laid a very good foundation for China’s rubber tire industry to surpass the world’s first-class level.” Gu Kai said that the general service life of household passenger car tires is 4 –
For 5 years, I ran 15,000 kilometers per year, about 70,000 kilometers, and could save one liter of fuel for every 100 kilometers. Calculated at the then oil price of 7 yuan, I could save 4,900 yuan in gas money, which is equivalent to “driving without spending money on tires.”
Moreover, Liquid Gold Tire is a truly green tire product. From the use of raw materials to the tire processing and manufacturing process, including the process of consumer use, and the final recycling of the tire, the entire life cycle is very green and environmentally friendly. This is a breakthrough for Sailun to lead the industry in cultivating new productivity in the field of rubber tires.
Sailun Tire’s global production capacity layout is accelerating.
On August 14, Sailun Tire announced that it plans to invest in the construction of a “3.6 million radial tire project with an annual output” in Egypt. The total investment in the project will reach US$291 million, and the construction period is expected to be 18 months.
This investment layout in Egypt is the fifth piece of the puzzle of Sailun Tire’s globalization strategy and a key step in Sailun Tire’s deepening of its globalization strategy.
At present, Sailun Tire has established tire production bases in Qingdao, Dongying, Shenyang, Weifang and other places in China, as well as in Vietnam, Cambodia, Mexico, Indonesia and other countries. Its product sales have covered more than 180 countries and regions in North America, Europe, Asia, Africa and other countries around the world.
In the first half of 2025, Sailun Tire achieved operating income of 17.587 billion yuan, a year-on-year increase of 16.05%, of which overseas main business income reached 13.413 billion yuan, a year-on-year increase of 18.72%, both setting new highs for the same period in history.
In the domestic market, on the evening of August 25, Sailun Tire announced that it planned to invest 1.701 billion yuan to build the “Sailun New Peace Annual Production of 3.3 million all-steel radial tires and 20,000 tons of off-highway tire projects” and increase its capital by no more than 520 million yuan.
Gu Kai said that with the continuous expansion of Sailun’s production capacity at home and abroad, it marks that Sailun Tire’s global production capacity layout is accelerating, which will further help Sailun improve its global market competitiveness and enhance its brand influence.
As a “chain owner” enterprise in Qingdao’s high-end chemical and new materials industry, Sailun has always demonstrated its responsibility as a chain owner and given full play to its leading role.
By establishing a complete supplier management system, it has driven the development and growth of a large number of local supporting enterprises; through the “Oak Chain Cloud” industrial Internet platform, it has achieved data connectivity and business collaboration between upstream and downstream enterprises in the industrial chain, improving the operational efficiency of the entire industrial chain; and by sharing R&D results and technical standards, it has promoted the improvement of the overall technical level of the industry.
Sailun has been engaged in the research and development, manufacturing and sales of tire recycling products since 2009, becoming my country’s first tire resource recycling demonstration base.
Since 2025, Sailun’s series of practices in the field of sustainable development have been widely recognized by the outside world: in June, it was selected into the third Chinese Enterprise Carbon Neutrality Performance List and won the “Green Supply Chain Management Award”; in August, it was selected into the “2025 Corporate ESG Practice Cases” jointly sponsored by Xinhua News Agency Brand Work Office, Xinhuanet and other institutions.
In terms of ESG ratings, Sailun has outstanding performance, and all sustainable development ratings are at the forefront of domestic listed tire companies.
Gu Kai said that with the in-depth adjustment of the global tire industry pattern, Sailun will continue to play its role as a “chain owner” enterprise, leading the Chinese tire industry to break through the waves and demonstrate the extraordinary charm of “Shandong Good Brand·Qingdao New Power” on the global stage.
