With the implementation of the new national standard for artificial panels (GB/T 39600-2021), the competitive logic of the domestic panel industry is undergoing a fundamental reversal.
Driven by the dual drive of consumption upgrades and the awakening of health awareness, the market’s definition of “good boards” has shifted from simply “formaldehyde compliance” to “full-scenario functionality”.
After the iteration of basic and highly environmentally friendly board products, Harvest Jixiang has recently launched the third generation of super boards. Relying on ten all-round functions, three major process upgrades, and four major environmental protection cores, it reshapes the entry standards for the high-end artificial board industry and promotes the civilian board industry to officially enter a new stage of product 3.0 development.
Industrial pain under the new national standards: Single environmental protection is no longer a moat.
The implementation of the new version of the national standard has significantly raised the environmental protection entry threshold for the industry and accelerated the elimination of backward production capacity.
However, for end consumers, “formaldehyde qualified” does not mean “safe to live in.”
According to industry feedback, traditional boards have long had many hidden shortcomings: even if formaldehyde reaches the ENF level, there may still be risks of excessive benzene and TVOC; during the rainy season in the south, problems such as moisture deformation and insect and ant erosion of boards in kitchen and bathroom spaces still occur frequently; in addition, insufficient flame retardant performance and unstable physical structures are still pain points in the field of whole-house customization.
Throughout the development history of domestic sheet metal, the industry has gone through three generations of product iterations: the first generation solved the basic molding problem of “have it or not”, and the second generation focused on the formaldehyde game of “environmental protection or not”.
After the new national standard, the integrated solution of “health + function” is becoming a key variable in the existing market competition.
Based on the real pain points of the market, Harvest Jixiang has relied on years of R&D accumulation to break through multiple technical barriers in hot pressing, gluing, and substrate structure on the basis of two generations of product technology, and has launched the research and development and mass production of the third generation of hot-pressing super boards.
Different from the single-function patchwork boards on the market, this product has been optimized from the base material structure, production process, and raw material formula to systematically resolve various shortcomings of traditional boards, marking the official transition of domestic civil boards from a single environmental protection track to a 3.0 development cycle of multi-functional integration and full-scenario adaptation.
Technical iteration: from single indicator to system performance.
The third-generation hot-pressed super board launched by Harvest Jixiang is different from the fragmented products on the market that only focus on one or two functions. It is more inclined to be positioned as an “all-rounder”.
At the technical level, it adopts a multi-layer solid wood fully connected core structure and a special modification process, aiming to simultaneously solve physical performance problems such as deformation resistance, second-class waterproofing, B1-level flame retardant, and insect-proof.
It is worth noting that in view of the release of benzene, phenol and TVOC that are not fully covered by the new national standard, this product proposes the application of “0 benzene 0 phenol” and HENF grade vegetable gum, trying to fill the environmental blind spots outside the current standards.
Some building materials evaluators believe that this product form that integrates environmental protection and physical performance accurately meets the current urgent demand for high-quality materials in the maternal and infant home decoration, old house renovation and fine decoration workwear markets.
Two-way empowerment of the industrial chain: not only material upgrades, but also efficiency revolution.
In addition to the upgrade of the consumer experience, the iteration of boards is also driving efficiency changes on the production side.
In the context of general pressure on profits in the custom home furnishing industry, how to reduce overall costs through materials has become key.
It is understood that Harvest Jixiang’s third-generation super board has made three adjustments in the production process: lightweighting through structural optimization to reduce transportation damage rate and installation difficulty; reducing processing losses through precision CNC technology to improve the raw material utilization rate of custom factories; and improving wear resistance and anti-aging capabilities through special dipping finishing technology.
This change in role from “material supplier” to “solution provider” may be the core bargaining chip for brands to obtain dual recognition from both the B-side and C-side in future channel competition.
From “usability” to “environmental protection” to today’s “all-in-one integration”, every iteration of the panel industry reflects the changes in consumer demand.
With the in-depth implementation of the new national standards, low-end production capacity that lacks technical reserves will be further marginalized.
It is foreseeable that in the future plate market, only products that truly solve users’ pain points and are both green and high-performance can remain invincible in the industry reshuffle.
