A few days ago, the Zhejiang Provincial Department of Commerce announced the list of “Zhejiang Famous Export Brands” for 2025. Jinhua City achieved outstanding results in this selection.
76 brands in Jinhua City were selected, including 38 new ones and 38 reviewed ones. The total number of selected brands ranked second in the province.
As of now, the city has a total of 183 “Zhejiang Famous Export Brand” companies, ranking among the top in the province.
The selection of “Zhejiang Famous Export Brands” is strictly reviewed from the dimensions of scientific and technological innovation capabilities, international certification, market sales and consumer recognition, brand building, global operations and social evaluation, and the industry’s leading export corporate brands with Zhejiang characteristics, excellent quality, independent technology and strong competitiveness are selected.
In 2026, the province has recognized a total of 417 “Zhejiang Famous Export Brands”, with Jinhua brands accounting for 18.2%.
From the perspective of industry distribution, the selected brands in Jinhua City cover many major categories such as mechanical electronics, textile and clothing, light industry technology, building materials metallurgy, chemical industry and medicine.
Among them, there are 35 in the mechanical and electronic category and 27 in the light industrial technology category, accounting for 81.6% of the city’s total number of selected projects, fully demonstrating Jinhua’s industrial advantages and strong foreign trade vitality in the fields of light industrial technology and mechanical electronics.
“Being awarded the title of ‘Zhejiang Famous Export Brand’ is a high recognition of the international competitiveness and brand value of the company’s own brands.” said the relevant person in charge of Zhejiang Hongchang Electrical Technology Co., Ltd.
As one of the earliest companies in China to engage in the research and development of fluid solenoid valves, Hongchang Electric has closely followed the development of washing machines and other home appliance industries in the past thirty years, continuously promoted product innovation and technology accumulation, and has grown into a professional manufacturer of magnetic control products with leading production scale, rich product categories, and strong R&D capabilities.
In addition to traditional export brands, the province will also identify 40 cross-border e-commerce export brands in 2026. Jinhua City has a total of 2 brands on the list, namely the “YPOO” brand of Zhejiang Yipao Health Technology Co., Ltd. and the “Outvue” brand of Zhejiang Yayi Metal Technology Co., Ltd.
Zhejiang Yipao Health Technology Co., Ltd. focuses on home fitness scenarios, focusing on aerobic equipment such as treadmills, elliptical machines, spinning bikes and rowing machines.
In response to the characteristics of contemporary families with small apartments and diverse fitness needs, Yipao continues to promote the “lightweight, foldable, and precise” product upgrades.
“The current fitness equipment industry has entered a new stage of ‘paying equal attention to quality and quantity’, and the momentum of market expansion is shifting from sales growth to product added value improvement.” said the relevant person in charge of Yipao Company.
In recent years, the company has established a research and development-oriented strategic focus, investing nearly 8 million yuan each year in product research and development upgrades, and internalizing technological innovation into core competitiveness.
At present, Yipao has established cooperation with more than 300 customers in more than 70 countries around the world, and will further increase investment in cross-border e-commerce in 2026.
In 2025, Zhejiang Province launched the “Dragon Action” plan for leading foreign trade enterprises, aiming to cultivate a group of leading enterprises with core competitiveness, international influence and strategic support, and cultivate new advantages and add new momentum to the province’s foreign trade development.
Jinhua City has carried out in-depth the series of activities of “Jinmao Global-Jinhua Premium Products Overseas Tour”, vigorously promoted the “Hundred Groups and Thousand Enterprises” campaign to expand markets and increase orders, injecting continuous momentum into the brand’s overseas expansion.
In April 2026, Jinhua City organized 59 high-quality companies and 108 booths to participate in the “Golden Trade Global” Jinhua Premium Products (Guangzhou) Exhibition. The exhibits cover traditional advantageous categories such as hand tools, power tools, garden tools, small agricultural tools, and hardware accessories, as well as some extended products such as smart home appliances and two-wheeled vehicle spare parts.
This exhibition not only solves the problems of participating in the Canton Fair for some companies, but also focuses on demonstrating the core strength and industrial agglomeration advantages of “Made in Jinhua” and further polishing the golden business card of “Jinhua Export Brand”.
