On the morning of June 6, 2026, the Linyi Mall International Product Selection Center Investment Launch Ceremony and the Linyi Local Products Overseas Supply Chain Building Conference were successfully held.
This event is of great significance. It is based on the development direction of the mall’s foreign trade transformation and upgrading, focusing on building a one-stop overseas procurement and product selection platform, opening up links for local specialty products to go overseas, and accelerating the construction of an integrated foreign trade industry ecosystem.
According to Liu Yongqiang, deputy general manager of Lanshan Industrial Development Group and chairman of Linyi Mall Development Group, Linyi Mall International Product Selection Center is a key project in the construction of Linyi Mall’s foreign trade ecology.
The first phase of the project has a construction area of approximately 62,000 square meters. A number of leading local companies have formed an operating consortium to jointly implement the project, with the local chamber of commerce providing supporting support.
The project is positioned as a “global showcase for Linyi local products and a one-stop product selection base for overseas procurement”, implements a differentiated layout based on advanced markets, and plans business formats based on category stratification.
It covers a wide range of categories, including hardware and electrical machinery, security and labor protection, wood industry panels, building materials and home furnishings, daily necessities, plastic supplies, etc.
The foreign trade supply chain of provincial industrial belts across the country is gathered here, focusing on attracting local advantageous categories to settle in, and building a regional international trade distribution hub for South Korea, Central Asia, Southeast Asia, the Middle East, Europe and the United States, Africa, Russia, Mongolia and other places around the world.
Zhang Li, chairman of Shandong Manli Building Materials Group Co., Ltd., a representative of the cooperative enterprise, said: “The grand relaunch of the Linyi Mall International Product Selection Center project has given us a clearer direction and path for Linyi’s product exports and enterprises to go overseas.” In the next step, the company will actively participate in the investment promotion and operation of the International Product Selection Center, strengthen cooperation, and achieve win-win cooperation.
Linyi Mall International Product Selection Center is a landmark project that promotes the mall’s transition from a domestic trade distribution center to an international trade hub. In addition to the launch ceremony, a conference on the construction of Linyi local products’ overseas supply chain was also held at the event site.
Participants had in-depth exchanges on the international transformation of malls, overseas chain building, and supply chain collaboration, and made recommendations from the aspects of regional layout, project planning, supply chain systems, and corporate practices.
These exchanges and promotions provide strong support for integrating manufacturing and procurement resources, improving the competitiveness of the global supply chain, and cultivating new growth points for foreign trade.
This launch is an important symbol of Linyi Mall’s transformation from a domestic trade distribution center to an international trade hub.
It will further strengthen the entire chain of exporting local products overseas and inject new momentum into the city’s high-quality development of opening-up.
In the future, Linyi Mall International Product Selection Center is expected to become an important force in promoting local economic development and foreign trade upgrading, allowing more Chinese products to go to the world through here.
