As China’s traditional advantageous export category, silk products have long occupied an irreplaceable position in the global consumer market with their unique cultural attributes and high-end texture. The overseas layout trends of leading domestic silk companies have always attracted widespread attention in the industry.
Recently, Jiaxin Silk, which has been deeply involved in the industry for more than 40 years, disclosed its core business layout and development status, showing the outside world a feasible path for the traditional silk industry to achieve high-quality growth in foreign trade by relying on digitalization and full-link layout.
According to reports, Jiaxin Silk has always taken foreign trade business as its core development leader. It has now built three major supply chain bases covering Jiaxing, inland areas and overseas, forming a complete silk industry chain from raw material cultivation, fabric weaving to garment design and terminal sales. The synergistic advantage of industry and trade integration has become its core confidence to cope with global supply chain fluctuations and ensure delivery efficiency. Coupled with the global high-quality customer resources accumulated in more than 40 years of operation, the company’s market share in the international mid-to-high-end silk consumer market has remained stable for a long time.
The construction of talent echelon is the core support for Jiaxin Silk’s foreign trade business to maintain competitiveness.
At present, the company has established a professional foreign trade marketing team of more than 300 people. Most of the team members have more than ten years of experience in silk category foreign trade services. They are familiar with the consumer preferences, trade rules and brand customer needs of different regional markets, and can provide customers with full-process exclusive services from demand docking, production follow-up to after-sales guarantee.
At present, the company’s export products focus on fashionable mid- to high-end silk women’s clothing. It has become a regular supplier of dozens of well-known clothing brands around the world, and the cooperation cycle with core customers generally exceeds 5 years.
In order to further strengthen product differentiation advantages and adapt to the rapid iteration needs of the global consumer market, Jiaxin Silk has also established a full-time R&D and design team of 100 people, introducing digital tools such as clothing 3D digital modeling and AI intelligent design, covering the entire R&D process such as garment style development, fabric texture optimization, and pattern design.
Compared with the traditional design model, the application of digital tools has greatly shortened the development cycle of new models. The time from design draft to sample delivery has been reduced by nearly 40%. At the same time, the customer acceptance rate of design solutions has increased by more than 60%.
The relevant person in charge said that as the proportion of 3D design and AI design in the R&D process continues to increase, companies can respond more quickly to customers’ personalized and customized needs, and customer stickiness and product bargaining power continue to increase.
Driven by the multiple advantages of industry and trade integration synergy, digital R&D advantages and professional foreign trade teams, the company’s foreign trade business has continued a good development momentum since 2026, with order volume achieving steady growth compared with the same period last year.
Subsequent companies will further expand into emerging markets such as Southeast Asia and the Middle East, improve overseas warehouse layout and localized service capabilities, and bring more Chinese high-quality silk products into global households.
