Currently, live broadcast e-commerce has become the core new track for the transformation and upgrading of digital trade and the expansion of local brands overseas. Congtai District has systematically planned and laid out the development path of global promotion, full chain promotion, integrated promotion, and national mobilization to seize the development dividends of the e-commerce industry and build a high-standard building with a total area of 14,000
The “One Product, One Broadcast” cross-border e-commerce industrial park covering an area of 1,000 square meters has been built into a comprehensive cross-border industrial carrier that integrates product selection and exhibition, e-commerce live broadcast, business incubation, government empowerment, logistics collection, talent training and other functions. It relies on the professional park to build a full-area goods delivery matrix and strives to cultivate a complete live broadcast e-commerce industry ecosystem.
Industrial development cannot be separated from the support of perfect spatial carriers. The district closely follows the development needs of the live broadcast e-commerce industry, optimizes the three-dimensional layout, gathers diverse business formats, and creates a three-dimensional industrial space with clear functions.
The first floor of the park is a global product selection exhibition and regular live broadcast center. It is the core window for displaying regional high-quality products and connecting with the global market. The exhibition hall carefully selects all categories of high-quality products such as intelligent technology, global trendy products, light industrial manufacturing, intangible cultural and creative products, and special products.
It demonstrates the diversified industrial ecology and product competitiveness, and is equipped with open live broadcast spots to meet the needs of all-weather live broadcasts; the second floor is a comprehensive empowerment center, creating a one-stop service matrix to provide settled enterprises with finance, taxation, market supervision, enterprise registration, etc.
Guaranteed, accurate and efficient supporting services guarantee the steady development of enterprises; the third floor is a high-quality corporate office area, which accurately meets the needs of high-quality cross-border e-commerce companies in the city and creates professional office space; the fourth to fifth floors focus on creating incubation offices, training conferences, and shared live broadcast spaces to cultivate new e-commerce forces and help more entrepreneurs join the e-commerce track; the sixth to tenth floors are corporate office areas, and the remaining two floors are planned for supporting accommodation. Currently, the multi-story area can meet the needs of enterprises.
The park is built according to the “one core, two wings and six centers” architecture system, with the e-commerce industrial park as the core, relying on the “one product, one broadcast area, and cross-border e-commerce area” to form two wings of support, linking six centers for product selection and exhibition, comprehensive empowerment, government services, talent training, supporting support, and logistics warehousing to build a full-chain industrial development system covering product display, live broadcast operations, business incubation, government services, and logistics collection.
At the same time, the park is supporting the construction of standardized underground logistics warehouses and outdoor immersive live broadcast scenes, building a modern cross-border industrial closed-loop model of “live broadcast upstairs, delivery downstairs, front store and back factory”, and coordinating the coordinated development of domestic live broadcast and cross-border e-commerce.
The underground logistics warehouse can open up the key links of product warehousing and logistics; the outdoor live broadcast scenarios are diverse and rich, and can adapt to the scene live broadcast needs of various outdoor categories. From product selection, live broadcast delivery, order generation, to cargo warehousing and logistics collection, the whole process is seamlessly connected, greatly improving the efficiency of industrial operation.
Talent cultivation is an important part of the industry’s closed loop, and it is also the key to implementing all-region and all-employee development.
The district gives full play to the location advantage of local talent gathering, expands the influence of the “Yipinyibo” brand, cultivates a team of anchors, cultivates leading enterprises, cultivates an industrial ecology, and carries out e-commerce skills training on a regular basis. As of mid-June this year, a total of 165 anchor trainings have been carried out, with 16,938 participants, and 2,854 anchors have been successfully converted, continuing to provide professional talents for the live broadcast e-commerce industry.
Since the planning and construction, the park has continued to optimize the business environment, strengthened factor protection, and the industrial agglomeration effect has become increasingly obvious.
At present, the park has gathered more than a thousand kinds of local high-quality exhibits, 15 cross-border e-commerce companies have confirmed their presence, and 31 companies have been established in reserve, covering cross-border operations, brand building, supply chain services and other fields. The cross-border industrial pattern integrating production, marketing and transportation is accelerating the formation of the park.
From January to May this year, cross-border e-commerce sales in the region reached 224 million yuan, a year-on-year increase of 8.6%, with sales of 66.08 million pieces, ranking first in the city.
In terms of product operation layout, the park selects lightweight smart products, household smart products, and cross-border hot-selling digital electronic products, and accurately adapts to the traffic rules of overseas platforms such as TikTok and AliExpress. The core positioning is C-end retail, high-frequency orders, and global hot products, and comprehensively promotes the sales of local high-quality products to the world.
Combined with the leading e-commerce companies that have settled in the park, the park has now formed a number of popular product lines such as home storage products sold to Japan and South Korea, perfumes from the Middle East, and high-end hardware accessories from Europe and the United States, realizing the link of “buying nationwide and selling globally”. At the same time, a number of local specialty products have successfully signed large orders in Southeast Asia, achieving breakthroughs in overseas markets.
In the next step, Congtai District will continue to deepen the development of new cross-border e-commerce tracks, iteratively improve the park’s software and hardware supporting and service systems, strive to create a regional benchmark cross-border e-commerce industry demonstration park, fully release the advantages of full-chain industrial carrier agglomeration, continue to open up and expand new channels for northern goods to go overseas, upgrade the cross-border e-commerce industry, and help the high-quality development of the regional export-oriented economy.
