When efficiency first and cost reduction are regarded as the new rules of the retail industry, a force that seems to be going against the current is quietly unfolding on the business map of 2026.
In the past three months, another batch of large stores have been launched in the pan-home furnishing industry with a brand-new attitude.
This is a kind of courage and ability to buck the trend. In the face of an industry downturn or an unfavorable overall environment, some companies still achieve growth in performance or market expansion through strategic adjustments, model innovation or resource focus.
In March, Shuxiangmendi Beijing flagship store opened in Juranzhijia Shilihe store, appearing as a benchmark store, marking the company’s strategic upgrade in the Beijing market.
Bu Lixin, chairman of Shuxiangmendi Group, said that the opening of the Shilihe directly-operated flagship store is not only the opening of a new store, but also an important upgrade of the brand’s national strategy.
Beijing is a brand highland, and this store serves as the group’s direct sales benchmark, shouldering the mission of setting industry standards and leading aesthetic consumption.
He also said that 2026 coincides with the start of the “15th Five-Year Plan”. Shuxiangmen will take Beijing as the fulcrum, deepen the capital, radiate the Beijing-Tianjin-Hebei region, and strive to build the core benchmark city of the group and build the brand’s second base alongside Shanghai.
The introduction from the official Weibo shows that the store is built with a higher standard of space, a more comprehensive product experience, and more cutting-edge aesthetic expression, becoming a new aesthetic landmark in the capital’s home furnishing market.
In terms of specific details, a gallery-style design concept is used to create a creative space that comprehensively displays Shuxiangmendi’s full range of aesthetic flooring products, from classic solid wood floors to innovative composite floors, from intangible cultural heritage crafts to artistic parquets; the interior adopts a five-sense interactive design that integrates Eastern and Western aesthetic concepts to create an immersive art exhibition experience.
Dacai Research has noticed that since 2025, Shuxiangmendi has been making continuous brand marketing moves, from China Rockets strategic cooperation, university alliances to the nationwide 100-city store plan, with a fierce offensive and a determined and enterprising attitude, leading industry changes.
Only the large stores have been launched, covering at least Jinan flagship store, Shenzhen, Wenzhou, Harbin, Luzhou, Suzhou and other cities.
After entering 2026, Fussenmei’s shopping malls have welcomed some new large stores.
For example, a blogger and dealer of “Hongjie Private Home Aesthetics” revealed in a short video in March that she had opened a 2,000-square-meter new store in Fussenmei, which will create a one-stop center for mansion aesthetics, complete with coffee, book bar, high-end soft furnishings, etc.
Not only that, this dealer has signed a contract with MAG-Gji, a well-known high-end home furnishing brand, and will continue to delve into the Chengdu luxury home market.
MAG – G is a high-end brand under MAG, focusing on luxury customization and serving top-level consumers.
With full-case design as the leader, product innovation as the basis, and quality delivery as the core, we build a brand moat and provide one-stop solutions for full-case customization and high-end wood production for large houses.
According to the video account of Fusen Meitianfu Live Port, the 2,000-square-meter Wole Home Southwest flagship store has officially settled in Fusen Meitianfu Live Port.
Some time ago, Genji Muyu Chengdu Super Sports Store was officially opened in Fusenmei Tianfu Live Port. It has five floors and a construction area of 2,000 square meters. It is the core location of Genji Muyu’s “super store strategy” in the southwest region.
The store integrates display, experience, social networking, and sales, presenting a full-style and full-material home matrix of Genji Wood Language.
In terms of materials, such as black walnut, ash, cherry wood, Nanyang golden sandalwood, etc.; in terms of style, it covers complete model rooms of various styles such as medieval, light luxury, modern, retro, natural logs, etc. There is also an independent children’s furniture display area, and a full-floor 0-glue mattress, sofa and other soft home product experience area.
Each layer has different scene creation and main products, thereby building a systematic terminal experience.
It is understood that by 2025, Genji Muyu has deployed multiple super flagship stores of 1,500-2,000 square meters in core cities such as Shanghai, Beijing, and Nanjing.
Lin’s Home Furnishing has maintained the promotion of the big store model. At the 57th China Home Expo (Guangzhou), the company built a double-pavilion exhibition matrix of over 1,100 square meters, including a software pavilion of nearly 700 square meters, 10 themed living spaces, and a solid wood pavilion of over 400 square meters, with five solid wood sets that can be directly used in large stores.
According to official Weibo information, the company is recruiting dealers to cooperate, focusing on exporting a mature store operation system that has been proven by more than 250 stores across the country.
Public information shows that in recent years, Lin’s Home Furnishings has promoted large-scale store layouts, covering more than 1,000 square meters, with all styles, all categories, and all scenes, meeting the diverse needs from single product purchase to whole-house customization.
In a recent article, Lin’s Home Furnishing mentioned that hot-selling items are the core engine driving the growth of terminal store performance. The G707 functional sofa and RQ black walnut series have become hot products.
The combination of solid wood series and sofas can also drive the transaction of whole house sets.
Information from the BBMG Information account shows that in March, BBMG Tiantan Home Mall, a subsidiary of BBMG Group, opened to create a home life ecological service platform that integrates experience venues, social venues, service venues, and consumption venues.
The project breaks through industry boundaries horizontally and deeply integrates life aesthetics, parent-child interaction, senior economy, pet economy and other business formats to create a unique commercial complex that is senior-friendly, parent-child friendly, and pet-friendly. It vertically integrates the home industry chain, covering all categories of furniture, building materials, home appliances, and home decoration products, as well as full-scenario services for complete decoration, partial decoration, and smart home decoration, realizing one-stop supply of home furnishings.
In the field of silver hair, Beijing Great Wall Silver Hair Store is committed to building a systematic and professional aging-friendly life solution platform.
In the field of urban renewal, we deploy old community renovation and home improvement services.
In the field of smart life, we have joined hands with technology companies such as Huawei Hongmeng Smart Home to promote whole-house intelligence.
In addition, this home mall has launched the “Tiantan Quality Life Co-construction Alliance” with a number of brands.
In the field of culture and technology, Longshuncheng Jingzuo Intangible Cultural Heritage Living Museum, a time-honored Chinese brand, is located here. The first domestic container-type “Great Wall” immersive VR full-sensory theater integrating XR, AI and other cutting-edge technologies was unveiled simultaneously.
Citing public statements, in the future, BBMG Tiantan will continue to delve into the entire industry chain of family life services and provide one-stop home life solutions.
The above-mentioned large stores are only some examples.
In 2026, in many subdivided fields such as full-service, customization, building materials, software, intelligence, and elderly care, companies will continue to invest in the construction of relatively large stores, ranging from hundreds to thousands of square meters.
In such a challenging period, the company still dares to invest in the operation of large stores. Its resources, capabilities and confidence are extraordinary.
It is courage and a kind of foresight.
The new generation of large stores has long surpassed the functions of display and transaction and evolved into experience centers and proposal centers. It strives to systematically present various lifestyles and impress customers through scene-based narratives, interactive experiences and in-depth services.
In this kind of carefully built large store, the space itself is a core product and a medium for the brand and users to establish deep trust and emotional resonance.
Today, in a world where products, marketing methods and content tend to become homogeneous, a physical space where people are willing to stay and actively share is itself the most powerful social currency.
Furthermore, when online traffic reaches the ceiling and ordinary stores are unable to meet business needs, the depth and concentration of offline experience have the potential to become a scarce asset for the brand.
Of course, we must act within our capabilities and have sufficient resources and capabilities to be suitable for large-scale store operations.
At the same time, these large stores must provide value that cannot be digitized and also need to exceed the value of small stores, such as the systematic presentation of a complete lifestyle; cultural activity carrier; face-to-face credibility and experience, etc., so that physical stores can evolve from sales terminals to the starting point of the relationship between brands and users.
