In the fierce competition in the global home appliance market, Haier Smart Home is undoubtedly a dazzling star.
On January 8, 2026, data released by Euromonitor International, the world’s authoritative research organization, showed that in 2025, Haier once again ranked first in the global retail sales of large home appliance brands, leading the world for 17 consecutive years.
This brilliant achievement is no accident. Haier refrigerators, washing machines, wine cabinets, freezers and other products have all ranked first in the world, which fully proves its strong brand strength and market competitiveness.
At a time when competition in the home appliance industry is so fierce, it is really remarkable that Haier Smart Home can achieve such results.
From the perspective of the domestic market, as of January 16, 2026, the total market value of Haier Smart Home A shares reached 241.005 billion yuan, ranking among the top in the home appliance sector.
Together with Midea Group and Gree Electric Appliances, it forms the first echelon of the home appliance industry and leads the development direction of the domestic home appliance market.
In terms of stock price performance, Haier Smart Home has also shown a trend of stability and progress.
As of January 16, 2026, the A-share stock price was 25.70 yuan, down 0.46% from the previous day. The trading volume on that day was 385,500, and the transaction volume was 994 million.
The Hong Kong stock price was HK$26.48, up 0.46% from the previous day, with a trading volume of 11.1224 million, a turnover of 294 million, and a total market value of HK$248.329 billion.
Although the stock price will fluctuate slightly on a daily basis, in the long term, Haier Smart Home’s stock price will generally show a trend of stability and improvement due to its solid market position and continued performance growth.
With the recovery of the home appliance industry and the continuous expansion of the smart home business, its stock price is expected to continue to perform well and bring stable returns to investors.
Haier Smart Home’s layout in the smart home field is even ahead of the industry.
On March 19, 2025, Haier Smart Home held an ecological conference and released the AI Eye series of black technologies to further upgrade smart homes.
This technology is equivalent to installing a “visual nerve center” on home appliances, giving home appliances the ability to actively serve people, leading the industry to take the lead in entering the fourth stage of “AI highly autonomous intelligence” and moving towards the era of “unmanned housework”.
In addition, Haier Smart Home has created a smart home that understands users better through the in-depth application of the three-winged bird AI scenario.
With the help of Haier Smart Home Brain and Uhome large model, smart homes can achieve scene intelligence, such as acting as users’ security officers, health angels, etc., automatically adjusting device status according to different scenarios, and providing users with a convenient and intelligent life experience.
Globally, the total number of overseas registered users of Haier Smart Home has exceeded 20 million, and its smart home business is accelerating its implementation, showing strong development potential.
From the perspective of shareholders’ shareholdings, Haier Smart Home’s ownership structure is relatively stable.
As of June 30, 2025, Haier Kaos Co., Ltd. was the largest shareholder, holding 1,258,684,800 shares, accounting for 13.41% of the total share capital.
Haier Group Company directly and indirectly holds shares in a number of related companies. The total shareholding ratio is relatively high and it has strong control over the company.
In addition to major shareholders, company management also holds a certain number of shares.
For example, Gong Wei holds 2.2131 million shares, accounting for 0.02% of the total share capital, and Li Huagang holds 2.0020 million shares, accounting for 0.02%. Their shareholdings reflect their confidence in the company’s development and are also conducive to integrating management interests with the company’s long-term development.
Taken together, as a leading home appliance company, Haier Smart Home’s leading layout in the smart home field has laid a solid foundation for its future development.
As consumer demand for smart home products continues to increase, Haier Smart Home is expected to further expand its market share and improve performance by leveraging its technological advantages and brand influence.
From the perspective of stock investment, its stable stock price performance and solid ownership structure provide investors with a relatively safe investment environment.
At the same time, the company’s continuous expansion in new business areas such as smart homes will also bring new profit growth points, and the future stock price appreciation space is worth looking forward to.
For long-term investors, Haier Smart Home stock is one of the targets with high investment value in the home appliance sector.
