Gujia Home Furnishing Co., Ltd. (603816.SH), the domestic software home furnishing leader, has launched a blockbuster investment plan.
On April 22, Gujia Home Furnishing announced that the company plans to spend no more than 1.188 billion yuan to build a comprehensive industrial headquarters to further consolidate its core capabilities in intelligent manufacturing, R&D innovation and global operations.
As a leading company in the domestic software home furnishing industry, Gujia Home Furnishing has continued to promote globalization and a full industry chain layout strategy in recent years, and its performance has maintained steady growth.
In 2025, the company achieved full-year revenue of 20.056 billion yuan, a year-on-year increase of 8.53%, setting a record high; net profit attributable to the parent company was 1.790 billion yuan, a year-on-year increase of 26.37%.
Gujia Home Furnishing has created a global channel system through domestic and overseas collaboration and online and offline integration.
In 2025, the company’s domestic trade revenue will reach 9.940 billion yuan, of which online business revenue is 1.935 billion yuan, accounting for 19.48%; foreign trade revenue is 9.326 billion yuan, of which cross-border e-commerce business revenue is 1.068 billion yuan, accounting for 11.45%. The channel structure continues to be optimized.
In addition, Gujiajia’s R&D expenses have increased year by year in the past three years. From 2023 to 2025, R&D expenses were 265 million yuan, 282 million yuan, and 369 million yuan respectively, with a cumulative investment of 916 million yuan, and the R&D expense rate increased from 1.38% to 1.84%.
Planned RMB 1.188 billion industrial headquarters project
Recently, Gujia Home Furnishing announced that the company plans to invest in the construction of an industrial headquarters project with a total investment of no more than RMB 1.188 billion, aiming to create a comprehensive industrial headquarters integrating intelligent manufacturing, innovative research and development, global operations, brand display and other functions.
The announcement shows that the project covers an area of approximately 60,000 square meters (approximately 90 acres) and is scheduled to start construction in the first quarter of 2027. The construction period will be four years and is expected to be completed in early 2031.
The source of funds is the company’s own funds and self-raised funds.
The company stated that after the completion of this project, it will become the company’s strategic base, improve the overall operating environment, meet the needs of modern, informatized, and digitalized operation and management, enhance comprehensive management capabilities and overall image, attract high-end talents, and enhance market competitiveness and sustainable profitability.
This investment in building an industrial headquarters is not a unilateral upgrade of Gujia Home Furnishing’s production capacity and operations, but a continuation of the company’s long-term globalization and entire industry chain layout strategy.
As early as around 2018, the company started its overseas production capacity layout to cope with trade barriers and industrial chain restructuring needs. It successively invested in the construction of production bases in Vietnam, Mexico, the United States and other places, and gradually built a production capacity network covering major global markets.
In September 2025, the company further increased its overseas layout and disclosed that it would invest 1.124 billion yuan in Central Java Province, Indonesia, to build a comprehensive base integrating R&D, production, and warehousing, with a land area of nearly 200,000 square meters. After completion, annual sales revenue is expected to reach 2.5 billion yuan.
Revenue will exceed 20 billion in 2025
According to data, Gujia Home Furnishing was founded in 2006 and listed on the Shanghai Stock Exchange in 2016. After nearly 20 years of development, it has become a leading company in the domestic software home furnishing industry.
In 2024, the company completed the change of control, and the “Midea Department” officially took over, injecting new resources and power into its development.
In terms of performance, according to the 2025 annual report released by Gujia Home Furnishing, the company achieved revenue of 20.056 billion yuan, a year-on-year increase of 8.53%; net profit attributable to the parent company was 1.790 billion yuan, a year-on-year increase of 26.37%; net cash flow generated from operating activities was 2.774 billion yuan, a year-on-year increase of 3.50%.
Against the backdrop of an industry that is under overall market pressure, the company bucked the trend and achieved record highs in revenue and operating cash flow, further consolidating its competitive position in the industry.
According to the annual report, improving the brand matrix is one of Gujia Home’s core competitiveness.
At present, Gujia Home Furnishing has built a complete brand family covering high-end, mid-to-high-end and mass consumption levels.
Among them, the core main brand continues to consolidate its position in the mid-to-high-end market; LAZBOY (Le Zhibao) is deeply involved in the field of high-end functional sofas, with terminal retail sales exceeding 2 billion yuan; the sub-brand Gujialehuo has accelerated its penetration into the market, and its annual revenue has achieved rapid growth.
In terms of channel layout, Gujia Home Furnishing has created a global channel system through domestic and overseas collaboration and online and offline integration.
In 2025, the company’s domestic trade revenue will reach 9.940 billion yuan, of which online business revenue will be 1.935 billion yuan, accounting for 19.48%.
The foreign trade business has built a “two major marketing divisions + manufacturing supply platform” structure. The production capacity and efficiency of overseas manufacturing bases in Vietnam, Mexico, and the United States have continued to improve. The new base in Vietnam has been successfully put into production, and the Indonesian factory has been steadily prepared. In 2025, the foreign trade revenue will be 9.326 billion yuan, and the cross-border e-commerce business revenue will be 1.068 billion yuan, accounting for 11.45%. The channel structure continues to be optimized.
In addition, R&D and innovation have become an important engine for Gujia Home’s growth.
From 2023 to 2025, the company’s R&D expenses were 265 million yuan, 282 million yuan, and 369 million yuan respectively, reaching a total of 916 million yuan in three years; the R&D expense rates in each period were 1.38%, 1.52%, and 1.84% respectively.
In terms of technological innovation, the company systematically promotes the preparation of technical roadmaps for smart products, overcomes key problems such as aldehyde-free technology and promotes the formulation of industry standards. Functional iron frame technology empowers flagship products to achieve differentiated breakthroughs.
As of the end of 2025, the number of Gujia Home Furnishing invention patent applications reached 46, 20 more than the same period last year.
