Guangdong Province has recently been deeply promoting the “cross-border e-commerce industrial belt” strategy, transforming the advantages of local manufacturing clusters into effective cross-border exports, and has achieved remarkable results.
As the number one city for cross-border e-commerce, Shenzhen’s cross-border e-commerce import and export scale continues to hit new highs. The import and export volume in the first 10 months has exceeded the whole of last year.
At the same time, the 7th Global Cross-border E-commerce Conference was held in Zhengzhou, with more than 100,000 good products from more than 70 countries and regions participating. The cross-border e-commerce comprehensive pilot zone has been expanded to 105, and the industry has grown nearly 10 times in 5 years.
This series of development trends fully demonstrates the vitality of the cross-border e-commerce industry.
In terms of core impact, “industrial belt + cross-border e-commerce” has become a new paradigm for going overseas.
In the past, the model of scattered sellers working alone has been gradually replaced by clusters of overseas sales based on industrial belts.
Guangdong’s approach is a benchmark. Advantageous industrial belts such as 3C digital, clothing, and home furnishings are deeply connected with cross-border platforms, forming short links from factories to overseas consumers, which greatly improves trade efficiency.
Shenzhen leads the country in cross-border e-commerce.
Its growth data verifies the feasibility of the trinity model of “industrial belt + platform + logistics”.
The import and export volume in the first 10 months exceeded that of the whole of last year, which means that its growth rate has not slowed down, but has accelerated.
Logistics infrastructure is also constantly being upgraded.
Jiacheng International signed an air trunk transportation contract with a world-renowned e-commerce platform with an annual revenue of no less than 500 million yuan. This shows that the demand for cross-border logistics is still growing rapidly, and ensuring transportation capacity is becoming a key factor in competition.
For industry belt sellers, there are the following practical suggestions.
First of all, we must take advantage of the situation to develop.
If your category has mature industrial belts, such as Dongguan 3C, Foshan Home Appliances, Zhongshan Lighting, etc., you must seize the docking resources of local governments and platforms to strive for policy support and logistics discounts.
Secondly, multi-platform layout is indispensable.
Don’t just focus on platforms such as Temu and SHEIN. TikTok Shop is growing rapidly. There are opportunities in the United States, Japan, South Korea, and Southeast Asia. It is recommended to deploy at least 2-3 platforms this year to diversify risks.
Finally, branding is the ultimate barrier.
The dividends of the industrial belt model will eventually be diluted, and only sellers who can establish brand recognition can escape from price wars.
From now on, we must invest in brand content construction and make good use of AI tools to reduce costs and increase efficiency.
In short, Guangdong Province’s “cross-border e-commerce industrial belt” strategy provides strong support for Chinese products to go global, and Shenzhen’s successful experience also provides reference for other regions.
With the continuous development of the cross-border e-commerce industry, I believe that more Chinese products will emerge in the global market.
