Recently, Brand Finance, an authoritative international brand value assessment agency, released the 2026 global tire brand value rankings.
Giti Tire ranked first among global tire brands with an annual growth rate of 38% in brand value. Its brand value ranking rose to eighth in the world, a further improvement from the previous year, and its brand influence continues to increase.
Focus on the new energy track, high-performance products continue to release brand value
Currently, the global automobile industry is accelerating its transformation towards electrification and intelligence. The rapid development of the new energy automobile market has pushed the tire industry into a new round of technology upgrade cycle.
In the face of market changes, Giti Tire has focused on the core needs of new energy vehicles such as high load capacity, high torque, and low energy consumption, improved its product development system, continued to expand its exclusive new energy tire product matrix, and continuously improved its product competitiveness and market coverage.
In the past year, Giti’s technological accumulation in the field of high-performance new energy vehicle tires has also provided important support for the improvement of brand value.
In September 2025, BYD, equipped with GitiSport e·GTR 2 PRO tires, looked up to the U9X and aspired to win the world’s top supercar double crown with a New York lap speed of 496.22 km/h and 6:59.157.
Extreme speed is not only an important verification of product performance, but also a comprehensive reflection of R&D strength, material technology and manufacturing capabilities.
Strengthen the construction of the innovation system and lay a solid foundation for long-term development
The sustained growth of brand value is inseparable from the long-term accumulation of innovation capabilities.
As an international tire company with more than 70 years of industry experience, Giti Tire regards technological innovation as the core driving force for corporate development, continues to improve the construction of a global R&D system, relies on the collaborative layout of global R&D and testing resources, improves product development efficiency and technology transformation capabilities, promotes the application of cutting-edge technologies such as digital R&D, intelligent simulation, and material innovation in product development, and accelerates the transformation of innovation results into market value.
The technology system represented by the “Lingyue Technology Platform” for passenger tires and the “T5 Qizhi Technology Platform” for commercial tires continues to promote the transformation of innovative results into products.
Focusing on the performance needs of new energy car owners in diverse travel scenarios, Giti Tire has accelerated the layout of cutting-edge products such as low rolling resistance tires, RFID chip tires, smart tires and sustainable tires, and built a diversified product matrix for the high-end market.
At the same time, we continue to deepen strategic cooperation with global mainstream car companies to form full market coverage from original equipment to replacement, and from high-end to mainstream.
Intelligent manufacturing upgrades to continuously improve global quality assurance capabilities
While innovative research and development continues to advance, Giti Tire continues to strengthen the construction of intelligent manufacturing systems and promote manufacturing capabilities through digitalization, automation, and intelligent upgrades.
By continuously promoting the construction of smart factories and optimizing production processes, Giti Tire applies advanced technologies such as artificial intelligence, industrial Internet, and big data to production and manufacturing processes to achieve efficient collaboration among R&D, production, and quality management.
At the same time, Giti Tire continues to improve the globally unified quality management system and manufacturing standards, promotes the automation upgrade of key processes, and further improves product consistency and quality stability.
In terms of green manufacturing, Giti Tire actively promotes sustainable development practices and continues to improve the company’s green manufacturing level through the application of green materials, optimization of energy management and construction of low-carbon production systems, injecting new impetus into the long-term development of the brand.
Global market layout is deepening and brand influence continues to expand
In recent years, Giti Tire has continuously deepened its global market layout and continued to improve its brand coverage and service capabilities.
In the Chinese market, Giti Tire has maintained steady growth. Currently, one of every 10 passenger cars produced is equipped with Giti Tire.
At the same time, as the original supporting business in the international market continues to expand, Giti Tire has won a number of important vehicle brand cooperation projects, and the scale of its global supporting business continues to expand.
In terms of channel construction, the number of Giti Tire’s global professional retail terminals has exceeded 100,000, forming a service network with extensive coverage and efficient response.
By continuously promoting the digital upgrade of channels and building terminal service capabilities, Giti Tire continues to improve consumer service experience and build a more complete global market ecosystem with its partners.
In terms of brand building, Giti Tire continues to deepen the construction of technology communication, user experience, event marketing and digital communication systems, and continuously enhances global consumers’ awareness and trust of the brand through the collaborative improvement of product strength and brand value.
The global ranking has been improved again, moving towards a higher quality development stage
The global tire brand value ranking not only reflects the brand size and market performance, but also reflects the company’s comprehensive strength in technological innovation, user recognition, market expansion and future development potential.
This ranking improvement is a phased result of Giti Tire’s long-term commitment to innovation-driven and global development.
Facing the future, Giti Tire will continue to promote technological innovation, intelligent manufacturing and global layout, continue to enhance product competitiveness and brand value, participate in global market competition with a more steady pace of development, and continue to move towards a world-class tire brand with international influence.
