From June 9 to 11, 2026, Qingdao organized 31 tire companies including Sailun, Senqilin, Taikaiying, and Double Star to collectively appear at The Tire Cologne in Germany.
With an exhibition area of nearly 700 square meters, these companies fully demonstrated to global buyers the excellent quality and innovative strength of “Qingdao Premium” in the fields of passenger tires, engineering tires, and truck tires.
During the exhibition, companies contacted more than 1,500 buyers from Germany, Spain, Poland, Romania, the Netherlands, Belgium, the United States, Canada, Saudi Arabia, the United Arab Emirates, Israel and other countries, and finally reached an intended transaction of 153 million yuan.
As the top event in the global tire industry, the Cologne International Tire Show in Germany is full of highlights.
First of all, the exhibition will set up a “service gallery” for the first time to display five major solutions. This move promotes retailers to shift from “selling products” to “selling services” and provides new ideas and directions for industry development.
Secondly, the exhibition focuses on recycling and new materials, showing the full life cycle from raw materials to recycling through the innovation laboratory, adding a new materials and production area, highlighting key technologies such as sustainable materials, AI-driven production and 3D printing, reflecting the industry’s emphasis on environmental protection and technology.
In addition, the exhibition also set up an RFID ecosystem space to demonstrate the full traceability technology of tires from manufacturing to retreading through radio frequency identification, further improving the transparency and management efficiency of the industry.
“Qingdao Excellent Products” achieved remarkable results at this exhibition.
Qingdao’s leading companies such as Sailun, Senqilin, and Double Star made a shocking appearance at the exhibition in the form of special decoration.
Sailun’s “liquid gold” technology has attracted the attention of German logistics giant DBSchenker. The demonstration of this technology has allowed global buyers to see the strength of Qingdao tire companies in technological innovation.
Sentury’s new energy vehicle tires and racing tires have attracted large Spanish distributor Grupo Andrés and European Tire Distributors (ETD) wholesale importers to stop, showing the market potential of Qingdao Tire in emerging fields.
Doublestar’s “full explosion-proof” tires have attracted great attention from large wholesalers such as InterSprint and Bohnenkamp and expanded into the African market for the first time, opening up a new situation for the company’s overseas market expansion.
Since this year, the Qingdao Municipal Commerce Bureau has strengthened exhibition organization and external liaison, timely contacted well-known domestic and foreign exhibition organizers and business associations, and guided exhibitors to participate in the exhibition efficiently throughout the process.
Through professional means such as overall image upgrade and precise business matching, we can effectively help companies grab orders, expand markets, and achieve high-quality “going overseas.”
The outstanding performance of Qingdao tire companies at the Cologne International Tire Show in Germany not only demonstrated the strength of “Qingdao Premium Products”, but also set a good example for the international development of China’s tire industry.
