Entering the second quarter of 2026, Oriental Yuhong’s “going overseas” has ushered in a period of intensive implementation, and three major benefits for its overseas layout have been implemented one after another: the water-based coatings of the Brazilian production, R&D and logistics base have been successfully rolled off the production line to release new production capacity, the YHBitucoat-4500 product adapted to the Southeast Asian climate has been launched, and the plan to control Aquaproof, the second largest waterproof company in Indonesia, has achieved channel breakthroughs. The three actions echo each other.
In the context of the accelerated transformation of the construction and building materials industry, Oriental Yuhong has decisively jumped out of the traditional framework of exporting a single product. With the globalization combination of “rooted production capacity, R&D adaptation, and channel breakthroughs”, it has achieved a key leap from “products going global” to “ecological integration”, providing a model for Chinese construction and building materials companies to learn from as they advance globalization.
Production capacity takes root: local production provides blood supply nearby and consolidates the hard-core chassis of globalization
The confidence for deep globalization comes from the hard-core support of localized production capacity.
For the construction and building materials industry, high long-distance transportation costs and low off-site delivery efficiency are the core problems that restrict companies from going overseas.
Oriental Yuhong is well versed in the rules of the industry going global, and has always regarded “rooting production capacity overseas” as the core of its globalization strategy. It uses the “local production, local delivery, local service” model to solve the common difficulties in the industry from the root cause.
In 2026, Oriental Yuhong’s overseas production capacity layout will add a core fulcrum in Latin America. Its Brazilian production, R&D and logistics base has successfully completed the trial production of the first batch of water-based coatings and interface agent products. All product performance indicators have met the standards, marking the official launch of Oriental Yuhong’s localized production capacity in Latin America.
The base integrates R&D, production and warehousing, and can independently debug product formulas and optimize production processes in response to Brazil’s unique regional working conditions of high temperatures, rainy weather and large temperature differences between day and night.
Up to now, Oriental Yuhong has deployed nearly 95 production, R&D and logistics bases around the world, with products radiating to more than 150 countries and regions, building a global production capacity ecosystem of “full coverage, nearby deployment, and rapid response”.
From Southeast Asia and the Middle East to North America and Latin America, the global localized production capacity matrix has completely rewritten the traditional overseas model of “domestic production, global sales”, providing a solid supply chain guarantee for the continued expansion of overseas business and deep roots in the local market.
R&D adaptation: Customize and innovate according to local conditions to solve the problem of overseas product adaptation
Road-rooted production capacity builds a solid hardware chassis for global development. Precise and localized R&D innovation is the core soft power for enterprises to deeply adapt to overseas markets and get rid of homogeneous low-price competition.
Oriental Yuhong has always adhered to the concept of “pre-positioning local demand and regionally oriented research and development”, accurately addressing the pain points of different overseas market conditions, and matching local market needs with a customized product system.
In view of the extreme climate characteristics of Southeast Asia with high temperature and humidity, strong ultraviolet radiation, rain and typhoons all year round, Oriental Yuhong relies on the global R&D system to launch YHBitucoat-4500, a cost-effective water-based asphalt waterproof coating.
The product is specially developed for tropical and subtropical working conditions in Southeast Asia. It has an optimized weather-resistant and anti-aging formula, and has excellent crack bridging performance. It can effectively adapt to the thermal expansion and contraction deformation of the building base, resist long-term ultraviolet rays and rain erosion, accurately match the diverse needs of civil buildings, commercial projects, and infrastructure supporting facilities in Southeast Asia. It solves the industry problem of “acclimatization” of products from the source, and consolidates regional market competitiveness through technical adaptation.
Channel breakthrough: mergers and acquisitions deepen the local market and open up overseas retail sales
Technological research and development enables precise product implementation, and localized channel layout opens up the “last mile” of market penetration.
Oriental Yuhong accurately grasps the structural pain points of the overseas market, achieves breakthrough growth in the overseas retail track through localized capital mergers and acquisitions, and channel integration, and builds a global market structure with parallel engineering and retail lines.
In 2026, Oriental Yuhong officially announced that it plans to spend 542 million yuan to control Aquaproof, Indonesia’s second largest waterproofing company. This acquisition will accurately complement the shortcomings of domestic building materials companies’ overseas retail channels and break the long-term reliance of overseas markets on engineering channels and retail.
The development bottleneck of the lack of a track is to use Indonesia as the core fulcrum to radiate the entire ASEAN market, quickly enter the Southeast Asian home decoration and building materials retail market, and achieve an all-round upgrade from “products overseas” to “channels rooted in the local market”, building a solid channel base for the long-term growth of overseas business.
Prior to this, Oriental Yuhong had completed the acquisition of Construmart building materials supermarkets in Chile, taking over the entire terminal network of 32 local chain building materials supermarkets, consolidating contacts in the Latin American civil building materials market.
This series of layouts is not a simple superposition of scattered actions, but a complete global combat system of “capacity support, R&D empowerment, and channel implementation”.
Relying on this mature ecological overseas model, Oriental Yuhong continues to build global competitiveness.
Financial report data shows that in the first quarter of 2026, Oriental Yuhong’s overseas revenue reached 980 million yuan, with its revenue share rising sharply to 13.63%. Overseas business has become a strategic core track that drives the company’s high-quality development, and its growth potential continues to be released.
In the future, this global pioneer in the field of construction and building materials will continue to use the core strength and ingenious quality of China’s intelligent manufacturing to inject new momentum into the high-quality export of China’s manufacturing industry and continue to demonstrate the responsibility and responsibility of Chinese enterprises on the global stage.
