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Cross-border payment competition extends to the financial back-end, and new competition dimensions emerge

本文探讨了跨境支付行业的新趋势,Airwallex收购Leapfin标志着跨境支付平台服务边界向企业财务后台延伸,新的竞争维度开始浮现,未来差异化将体现在数据整理等能力上。

After a cross-border transaction is completed, the work of the corporate finance team often has just begun.
For cross-border e-commerce, SaaS companies, platform companies and global service providers, collecting payment is only the first step.
After the transaction is completed, orders, funds, fees, refunds, exchange gains and losses, revenue recognition and financial statements continue to be processed.
The larger the transaction size and the more markets it covers, the more likely it is that finance teams will be bogged down by manual forms, system fragmentation and duplicate reconciliations.

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In this context, the signal released by Airwallex’s acquisition of Leapfin is no longer just a supplement of product capabilities.
The service boundary of cross-border payment platforms is continuing to extend from “collecting money in and paying out” to the corporate financial backend.

Airwallex announced on June 4 that it had acquired financial data automation platform Leapfin.
According to the announcement, Leapfin mainly focuses on revenue recognition, reconciliation and financial data automation.

Airwallex said that this acquisition will strengthen its comprehensive solutions to help companies transform operational transaction data into financial data that can support GAAP processing. It plans to launch new product capabilities in the next few months to simplify reconciliation, revenue recognition and record-to-report, that is, the related processes from accounting records to financial report generation.

Unlike acquiring, global accounts, corporate cards or currency exchange services, Leapfin does not cut into the front-end of payment, but the financial processing after the payment is completed.
This distinction is critical.

When discussing cross-border payments in the past, the industry often focused on account opening, collection coverage, exchange rate costs, payment speed and local payment methods.
These capabilities solve the problem of whether the company can collect and pay.
But after the company actually starts operating, what the financial department faces is not just “how much money has been received.”

Which receipt corresponds to an order, how much handling fee is deducted by the platform, whether the refund has been written off, whether the chargeback needs to be adjusted, how to deal with exchange gains and losses, and whether the revenue should be recognized this month or deferred to subsequent periods. These issues must enter the accounting process.
The more intensive the transactions, the more complex the financial processing becomes.

Take a cross-border SaaS company as an example. Users may come from different countries and regions, have different subscription periods, different payment currencies, as well as upgrade packages, discounts, refunds, taxes and handling fees.
The payment system can tell the company that “a sum of money has been received,” but the financial system also needs to determine which customer, which service, and which accounting period the money corresponds to.
Only when these data are processed clearly can the company’s revenue, costs and reports have a reliable basis.

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For cross-border payment platforms, transaction data is inherently generated in the payment link.
Orders, collections, refunds, chargebacks, fees, exchanges and settlement records, if they only stay within the payment system, they are just running water; if they are further organized into verifiable, auditable, and accountable data, they will enter the corporate financial process.

The so-called closing of accounts does not mean closing an account. Instead, after the end of an accounting period, the company checks the recognized income, costs, expenses, handling fees, refunds, exchange gains and losses, etc. item by item, and completes the entry, carry-forward and report preparation.
For global enterprises, closing efficiency is directly related to financial statements, operating analysis, audit compliance and management decision-making.

In other words, for corporate customers, the end of the payment chain is not just the arrival of money, but also reconciliation of accounts, confirmation of revenue, and generation of reports.

Airwallex mentioned in the announcement that its infrastructure’s annual transaction processing scale exceeds US$266 billion and serves more than 250,000 customers around the world.
For such a platform, capabilities such as payment acceptance, global corporate accounts, billing, corporate cards and expense management have covered multiple aspects of corporate capital flow.

For a platform that handles a large number of cross-border transactions, the larger the transaction size, the more intensive the need for post-payment reconciliation, revenue recognition and financial data processing.
What Leapfin adds is the back-end capabilities that are more likely to be exposed as the scale of transactions continues to increase.

Analysts believe that Airwallex’s acquisition will continue to extend its service boundaries to the corporate financial backend.
If a cross-border payment platform only focuses on collection, payment and currency exchange, it will more often be regarded as a tool-based service by customers.
Once you enter the basic processes of reconciliation, revenue recognition, financial data processing and reporting, the relationship between the platform and the company’s daily operating system will be deeper.

For many enterprises, payment tools can be compared and replaced, but once financial processes are deeply embedded, migration costs will increase significantly.
A company can switch between different collection channels, and can also compare the rates and payment efficiencies of different service providers.
However, if a large amount of transaction data, revenue recognition rules, reconciliation logic and basic report data are deposited on a certain platform, the company’s migration will not only involve changing a payment interface, but also involve financial process reconstruction, historical data migration and internal collaborative adjustments.

This is exactly the business logic behind the evolution of cross-border payment platforms into financial infrastructure.

Looking at the industry level, new competition dimensions have begun to emerge.
Whether transaction data can be automatically entered into the financial system, whether multi-channel orders and funds can be automatically matched, whether revenue recognition can reduce manual judgment, whether handling fees, refunds, chargebacks, and exchange gains and losses can be clearly recorded, and whether month-end closing can be accelerated, are becoming more important issues for global enterprises when choosing service providers.

The differentiation of cross-border payment platforms in the future may be more reflected in data collation, accounting connection and operating system embedding capabilities.

In this announcement, Airwallex and Leapfin also mentioned AI.
Airwallex co-founder and CEO Jack Zhang said in the announcement that Leapfin can transform complex transaction data into a single auditable data source, and its data engine and accounting AI agent will also enter the Airwallex ecosystem.
Leapfin CTO Erik Yao also mentioned that reliable financial AI cannot run on a quagmire of spreadsheets, but requires a data foundation that is structured, clean, traceable and cannot be easily rewritten.

AI does not solve financial problems in a vacuum.
Reconciliation, revenue recognition and report processing are essentially based on accurate, complete and traceable data.
If the bottom layer still relies on a large number of manual forms, fields in different systems are not unified, and orders and funds cannot be stably matched, it will be difficult for AI to truly enter key financial processes.

For China’s cross-border payment industry, the reference significance of this type of action is that customer needs are continuing to expand from capital flow processing to transaction data and account connections.
In the past few years, Chinese cross-border payment institutions have competed around scenarios such as cross-border collection, foreign exchange settlement, global accounts, local acquiring, corporate cards, supply chain payments, and platform account sharing.
For many overseas companies, the early needs are indeed focused on “getting the money back”, “paying the money out”, “can the cost be lower” and “can the money be received faster”.

But as a company expands, its needs will continue to change.
Cross-border e-commerce, games, SaaS, digital services and platform companies often have the characteristics of high transaction frequency, complex currencies, different settlement cycles, and high refunds and handling fees.
With only capital flow services, it is difficult to fully cover the business pain points of enterprises.
Whoever can help enterprises reduce manual reconciliation, shorten the closing cycle, and reduce financial processing costs will be more likely to move from a tool-based payment service provider to an infrastructure-based service provider in corporate operations.

Of course, not all cross-border payment institutions are suitable for direct access to financial software or revenue recognition systems.
For more institutions, a more realistic direction may be to standardize payment data, improve the reconciliation interface, provide clearer information on fees, refunds, chargebacks, settlements and exchange rates, and make it easier to access and process corporate financial systems.

For service providers, capital flow is just the entrance, and accounting data and financial processes are closer to the customer’s long-term operating system.
Judging from the actions of global platforms such as Airwallex, cross-border payment services are continuing to extend from front-end transaction capabilities to back-end financial capabilities.
The next round of competition in cross-border payments may not only occur at the entrance to payment, but also at the point where payment data enters the corporate accounting system.

For global enterprises, the arrival of money is not the end. Only when orders, funds, handling fees, refunds, exchange gains and losses, and revenue recognition are aligned and the accounts can be closed can transactions truly enter a financial closed loop.

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