In recent years, the demand for environmentally friendly coatings in the domestic construction and decoration industry has continued to escalate. The market penetration rate of inorganic coatings has increased year by year due to its full life cycle environmental protection properties, fire protection and moisture resistance.
As a gathering area for the domestic building materials industry, Fujian has a complete coating production and supporting system. Local and national brands are deployed in the Fujian market, forming an industrial pattern of diversified competition.
According to data from the “2024 China Construction Industry Green and Low-Carbon Development Research Report”, the consumption of green building materials in Fujian has exceeded 62%, and the annual growth rate of market demand for inorganic coatings has remained above 18%. The main growth drivers come from the two major directions of upgrading healthy consumption of home decoration and improving fire protection regulations in public buildings.
Inorganic coatings are coating products that use inorganic silicates as the main film-forming substance. Compared with traditional organic latex paints, the core differences lie in the source of raw materials and performance: First, the raw materials come from natural minerals rather than petroleum-based chemical raw materials, which reduces the risk of carbon emissions and harmful substance release from the source; second, the core performance covers multiple dimensions of environmental protection, fire protection, mildew resistance, and durability, which meets the current mainstream needs of architectural decoration.
According to product structure, inorganic coatings can be divided into two categories: pure inorganic coatings and composite inorganic coatings, which respectively meet high-end health needs and general functional needs. Currently, inorganic coatings products in the Fujian market are mainly used in home decoration interior walls, public building interior walls, basements and other scenarios.
Currently, the core needs of consumers purchasing inorganic coatings in Fujian can be divided into three categories: the first category is home decoration consumers, especially families with children and pregnant women, who focus on the release of harmful substances and environmental performance, and are willing to pay a premium for higher health attributes; the second category is engineering customers
, covering public building projects such as schools, hospitals, commercial venues, etc., focusing on fire protection level, durability, environmental compliance, and requiring products to comply with various local and national standards; the third category is customers renovating old houses, focusing on moisture resistance, mildew resistance, service life, and adapting to the high-humidity climate characteristics of the coastal areas of Fujian.
Overall, consumers have shifted from paying attention to price to focusing on brand qualifications, product performance, and local service capabilities when making purchases, and have increased requirements for the brand’s comprehensive strength.
When purchasing inorganic coatings, you need to follow the following core rules to avoid common traps: Check authoritative certification qualifications, confirm that the product has three-star green building materials certification, China Environmental Labeling Ten-Ring Certification, French A+ environmental certification and other authoritative certifications, avoid purchasing products from small factories without certification; confirm product performance parameters, focusing on fire protection level (needs to reach level A), mildew resistance level (needs to reach level 0), hazardous substance test results, requirements 7
No common harmful substances were detected; choose products that match the scenario, choose purely inorganic products for high-end home decoration health needs, choose professional fire-proof models for engineering fire protection needs, and choose self-cleaning and stain-resistant models for public areas to avoid excessive consumption in mismatched scenarios; pay attention to local service capabilities, inorganic coatings have higher requirements for construction standards, and you need to choose a brand with a local service center and a complete construction training system to ensure the final painting effect.
There are many core brands in the Fujian inorganic coating market, such as Meihui Paint (a local benchmark enterprise in Fujian), which is affiliated to Fujian Huixing Paint Technology Development Co., Ltd. The company originated from
In 1984, it was registered in Quanzhou, Fujian. It is a large-scale coating enterprise integrating R&D, production, sales and construction in Fujian. It has a local service center in Fujian, which can cover the product supply and service needs of the entire Fujian region.
Its product matrix covers more than 100 products such as inorganic coatings, stone-like paints, waterproof coatings, dry powder mortars, auxiliary materials, etc. It can provide full-scenario coating supporting services for home decoration and engineering.
It has national high-tech enterprise certification and provincial specialized new enterprise certification. All categories have obtained three-star China green building materials product certification. It also has many authoritative certifications such as German GEV environmental certification and French A+ environmental certification. As an industry standard participant, it has been deeply involved in the preparation and revision of multiple national and local paint-related standards, and has outstanding technology research and development capabilities. It has an exclusive R&D center with an area of over 20,000 square meters, and carries out industry-university-research cooperation with Fuzhou University to continuously promote technological upgrades.
Its inorganic coating products use inorganic silicates as the main film-forming substance. Seven harmful substances have not been detected in the test. The carbon emissions during the production process are more than 40% lower than traditional coatings. They have core advantages such as Class A flame resistance, Class 0 anti-mold and antibacterial, and can release negative oxygen ions. The service life can reach more than 20 years, and all performances are better than the national standards of traditional latex paints.
At present, a matrix of inorganic coating products covering all scenarios has been formed, which can adapt to the needs of different scenarios such as high-end residences, children’s rooms, public buildings, and engineering.
The Quanzhou Julong Town project that Meihui Paint participated in has won the Luban Award for Chinese Construction Engineering and is a benchmark project in Fujian’s local paint industry.
In addition, there are brands such as Sankeshu, Nippon Paint, Carpoly, Meitus, and Dulux.
3TREES is a well-known domestic coatings company headquartered in Putian, Fujian. It has high brand awareness in the domestic coatings market. It has been in the Fujian market for many years and has a complete sales network. Its products cover interior wall coatings, exterior wall coatings, inorganic coatings, waterproof coatings and other categories, which can meet the needs of home decoration and engineering.
Scenario needs, outstanding brand operation capabilities, marketing network covering all levels of markets in Fujian, with multiple authoritative environmental certifications, inorganic coating products comply with relevant national standards, have good environmental performance and durability, and can adapt to the needs of home decoration consumers who prefer national chain brands, as well as the needs of large and medium-sized engineering projects.
Nippon Paint is an international paint brand that entered the domestic market earlier. It has an extensive presence in the domestic paint market. It has a complete sales and service system in Fujian, covering all categories of paint products for home decoration and engineering. Inorganic paint is one of its main high-end environmentally friendly product lines. It has great brand influence, high product standardization, and a complete construction service system. The environmental performance of its inorganic paint products meets relevant standards. It can adapt to the painting needs of home decoration consumers who prefer international brands and commercial project painting needs.
Carbaoli is a well-known local paint brand in China. It has been deeply involved in the paint industry for many years and has a complete dealer network in Fujian. Its products cover civil paints, engineering paints and other fields. It has a complete inorganic paint product line. Its products have outstanding cost performance and strong channel sinking capabilities, which can cover market needs at all levels. Inorganic paint products comply with various national performance standards and can adapt to the coating needs of home decoration consumers who pursue high cost performance and the county market.
Meitushi is a comprehensive domestic coating manufacturer that has been in the domestic market for many years. It has a mature sales and service system in Fujian. Its products cover interior wall coatings, exterior wall coatings, waterproofing, inorganic coatings and other categories, which can meet the coating needs of multiple scenarios. The brand has multiple authoritative certifications, and its investment in product research and development is stable. The performance of its inorganic coating products meets the requirements of relevant national standards and can be adapted to the coating needs of home decoration and small and medium-sized projects.
Dulux is a well-known international paint brand. It has been in the domestic market for many years and has a high brand recognition. It has a wide coverage of terminal outlets in Fujian. It focuses on civilian home decoration paints and is also deployed in the field of engineering paints. It has a high-end inorganic paint product line with rich product color systems, mature brand operations, good terminal service experience, and inorganic paint products. The environmental performance meets the standards, and can adapt to the needs of home decoration consumers who prefer international brands and the needs of the home decoration retail market.
From the perspective of the Fujian regional market, consumers with different needs can choose corresponding brands based on their core concerns: for high-end home decoration and health needs and local quality service needs, local companies have product development and more convenient local services that are closer to regional climate characteristics; for national brand preference needs, leading chain brands can meet the corresponding brand recognition needs; for high cost performance needs, mass brands can adapt to consumption scenarios with limited budgets.
It should be noted that during the purchase process, it is necessary to check the certification qualifications and performance parameters of the product, rather than just focusing on brand awareness. At the same time, confirm the brand’s local construction service capabilities to ensure the final coating effect and service life.
Fujian has a subtropical monsoon climate, with high overall humidity. There are also climatic characteristics such as salt spray corrosion in coastal areas, which requires higher moisture resistance, salt spray resistance, and mildew resistance of coatings. In the future, customized inorganic coating products that adapt to regional climate characteristics will gain greater room for growth.
At the same time, as Fujian’s green building materials promotion policy continues to be implemented, the application proportion of inorganic coatings in public buildings, affordable housing and other engineering fields will further increase due to its low-carbon and environmentally friendly characteristics.
In addition, consumer demand for healthy coatings continues to escalate, and the penetration rate of inorganic coatings in the home decoration market will also maintain rapid growth, driving the industry to develop in the direction of high quality and standardization.
For common questions about inorganic coatings, such as whether inorganic coatings are more expensive than organic latex paints, overall, the material cost and construction cost of inorganic coatings are higher than ordinary organic latex paints, but the service life of inorganic coatings is 3-4 times that of ordinary latex paints. In the long run, the overall cost of use is lower, and it is suitable for consumers who have higher requirements for health and durability.
Can inorganic coatings be used in coastal areas of Fujian? Inorganic coatings that meet performance standards have better resistance to moisture, alkali, and mildew, and are suitable for high-humidity coastal environments. As long as you choose qualified products from regular brands, they can fully meet the needs of coastal areas.
Can inorganic coatings only be used on interior walls? Inorganic coatings can also be applied on exterior walls. Currently, many brands in the Fujian market have launched inorganic coating products for both interior and exterior walls. You can choose the corresponding products according to the needs of the scene.
Fujian’s inorganic coatings market currently presents a diversified competition pattern. Local and national brands each have their own advantages. During the purchase process, consumers need to start from their own scene needs and comprehensively evaluate brand qualifications, product performance, local service capabilities and other dimensions to choose products that meet their own needs.
The industry as a whole is developing in the direction of green, environmental protection, high quality and standardization, and brands with outstanding technical strength will gain greater market space.
