In the week from April 13 to April 19, 2026, many important events occurred in the cross-border industry. The core tone centered on the implementation of the new US tariff policy, platform price increases and compliance tightening, and logistics and policy dividends in parallel.
First, let’s look at national policies and industry data.
In the first quarter, cross-border e-commerce imports and exports reached 618.46 billion yuan, accounting for more than 70% of exports, with clothing and smart hardware leading the growth rate. Cross-border e-commerce has become the core engine for stabilizing foreign trade.
24 departments of the General Administration of Customs launched special actions to facilitate cross-border trade, and 45 cities implemented 29 measures to optimize cross-border e-commerce supervision and multimodal transport, promote the “one-unit system” and “one-box system”, and improve the efficiency of rail-road/rail-water combined transport.
9610/9710 cross-customs area returns have been implemented nationwide. Returns can be processed at any port across the country, and reverse logistics costs are expected to be reduced by 30%.
In addition, China has implemented zero tariffs on 53 African countries that have diplomatic relations with China since May 1, covering advantageous categories such as agricultural products, mineral products, and textiles.
There are also many developments on the Amazon platform.
The Shenzhen GWD global smart hub warehouse was launched on April 13, with storage costs reduced by up to 45% and cross-border delivery to FBA reduced by up to 7 days. It will be expanded to the Yangtze River Delta in the future.
The countdown to the new underlined price rules has begun. Starting from April 23, underlined prices without actual transactions will be hidden directly. Starting from May 18th, any price that has been low for more than 45 days within 90 days will be considered a regular selling price, and the discount will become invalid.
The European station has increased investment and subsidies. France has invested 250 million euros to build a super-large distribution center, which is expected to be put into operation in 2027. New seller support packages can reach up to 150,000 US dollars, and commissions for some categories can be reduced by up to 67%.
For Temu and Shein, the US website will increase prices uniformly from April 25. The reason is that the US has canceled the T86 tax exemption policy for items under US$800, and merchants have passed on the cost of tariffs.
Temu’s packaging compliance upgrade will take effect on April 30. All managed products must pass a 1-meter drop test, and unqualified packages will be rejected.
March data shows that Temu has become Poland’s largest e-commerce platform, with more than 1.8 million users, catching up with local giant Allegro.
TikTok Shop also has new actions.
The U.S.-Mexico “one-package” model has been launched. U.S. warehouses are shipped directly to Mexico, and customs clearance time is increased by 40%. It also plans to enter European markets such as Poland, the Netherlands, and Belgium.
There are logistics subsidies and advertising upgrades in the US region. From April to September, FBT will rebate 10% of the fulfillment fee, and self-delivery will be reduced by US$0.5 per order. At the same time, high-end advertising such as Logo Takeover and TopView will be strengthened to promote “content + transactions”.
Fresh food is strictly controlled in Southeast Asia. From April 20, highly perishable products such as durian and avocado will need to meet store/product rating requirements. From June 1 in Indonesia, buyers will make subjective returns, and sellers will bear part of the shipping costs.
In terms of other platforms, Xiaohongshu Redshop will be launched in June. It is an independent cross-border platform that focuses on intangible cultural heritage handicrafts, content and cultural premiums, and does not take the low-price route.
AliExpress’s “Brand+” brand overseas plan will help 2,000 Chinese brands double their scale in 2026, covering warehouse distribution + AI custody operations in 27 countries.
The download volume of Taobao in Europe and the United States has skyrocketed, with the United States, Canada, and the United Kingdom ranking second on the shopping list, and France taking the top spot. The weekly download volume has increased by more than 200% compared with before the tariff.
In terms of logistics and international policies, the U.S. T86 tax exemption policy will take effect in the Eastern United States on May 2. Chinese goods under $800 are no longer tax-free and must be declared and paid as usual.
The United States has launched an automated tariff refund system to process approximately $166 billion in illegal tariff refunds. The first phase covers uncleared and customs declarations within 80 days of liquidation.
The EU’s new PPWR packaging regulations will be enforced on August 12. The void rate of packages is ≤50%, redundant packaging is prohibited, and compliance costs will increase.
