China’s smart door lock market in 2025 has completed a silent but profound transition.
The track that has been filled with price wars and OEM melee in the past few years is being reshaped by a new force.
Data from AVC clearly reveals this change: omni-channel retail sales in 2025 will be 19.51 million units, a year-on-year decrease of 3.9%; but retail sales increased by 1.5% to 21.2 billion yuan; the average price jumped from 1,000 yuan offline to 1,087 yuan per unit, a year-on-year increase of 5.6%.
Volume has fallen, but prices have risen – low-price competition is on the way out, and the industry is undergoing a qualitative change from “fighting for price” to “fighting for value.”
In this reshuffle, companies that take the lead in completing structural upgrades are reaping dividends.
Among them, fluorite is the most representative.
Recently, EZVIZ Network handed over its performance answer sheet for 2025: full-year revenue of 5.901 billion yuan, a year-on-year increase of 8.44%; net profit attributable to the parent company was 567 million yuan, a year-on-year increase of 12.43%; more noteworthy is that its gross profit margin jumped to 50.47% in the first quarter of 2026, and net profit attributable to the parent company increased by 32.30% year-on-year.
Smart home entry business revenue was 936 million yuan, a year-on-year increase of 25.25%, with a gross profit margin of 47.39%. The smart lock business will begin to enter a profit cycle in the first quarter of 2026.
Behind this is a clear line of logic: AI smart locks are becoming the core engine driving industry growth.
If 2024 is still the warm-up period for AI smart locks, 2025 will be the first year of its explosion.
Online monitoring data from Aowei Cloud shows that in traditional e-commerce channels in 2025, the retail volume of AI smart locks has reached 11.2%, and the retail sales accounted for as high as 24.7% – less than 12% of sales, contributing nearly 25% of sales, and its high-value attributes are self-evident.
The “AI Smart Lock Group Standard” was officially released this year, marking the maturity of industry technical specifications and product definitions.
More importantly, the growth of AI smart locks is far from touching the ceiling.
According to Aowei Cloud’s forecast, the retail sales penetration rate of AI smart locks will increase to 26% in 2026, and will exceed 50% in 2028.
In other words, in the next three years, one out of every two smart locks sold will be equipped with AI capabilities.
This is no longer a functional overlay of ‘icing on the cake’, but a fundamental migration of the industry.
Behind the high-value attributes of AI smart locks is the application of large-scale model technology.
The dynamic learning algorithm enables the device to continuously optimize recognition parameters and reduce the misrecognition rate to the industry-leading level; the behavior analysis model can accurately identify abnormal behaviors such as tailgating and lock picking; functions such as fall detection and long absence reminders accurately match the needs of an aging society.
Smart door locks are evolving from ‘passive protection tools’ to ‘active sensing stewards’.
At the biometric level, face recognition is also becoming a mainstream standard.
In 2025, facial recognition smart locks will account for 43.2% of traditional e-commerce retail sales and 59.4% of retail sales. It is expected that the retail sales penetration rate will reach 67% in 2026.
Palm vein recognition is also growing rapidly, with the proportion of retail sales jumping from 6.1% in 2024 to 12.3% in 2025, and is expected to reach 18% in 2026.
Behind these technological iterations is the transfer of pricing power in the entire industry.
The retail volume of the high-end market priced at 2,000 yuan and above increased by 18.9% year-on-year, with a growth rate far exceeding that of the mid- to low-end market, making it the main battlefield for technological innovation.
Consumers’ purchasing decisions are shifting from ‘how much does a product cost’ to ‘how many years it can be used and what it can do’.
EZVIZ’s strategic determination in this structural upgrade is worth digging into.
In 2025, EZVIZ’s online retail sales growth rate will rank first among the key brands in China’s smart door lock online market, and its online retail sales ranking will steadily increase to fourth.
In the high-threshold segment of “palm vein recognition”, EZVIZ has won the first place in traditional e-commerce retail sales.
Supporting these numbers is a product matrix with clear logic and progressive layers.
The flagship benchmark is the Y5000 series ‘AI three-screen screen lock’.
In September 2025, EZVIZ launched the Qiming AI dual-camera three-screen face video lock Y5000FVX Ultra, which is the master of this AI evolution.
This product is equipped with EZVIZ’s self-developed Blue Ocean Model 2.0, equipped with a 4 million + 2 million pixel dual camera combination, a face recognition 4.0 module, and an AI interaction 3.0 system, realizing the industry’s first ‘three-screen layout’ – the inner screen, the outer screen and the ink screen on the handle work together.
The ink screen handle not only supports user-defined upload images, but also displays express return codes, and the screen consumes zero power every day.
The price starts at 3,399 yuan after the national subsidy, allowing it to firmly occupy the strategic high ground in the high-end price zone.
The Y5000 series is preceded by the Y5000FVX, which also uses an all-metal body and integrates AI voice interaction and personalized AI intelligence to form the flagship twin stars.
The backbone is the Y3000 palm vein series.
As a hit product, the Y3000 series uses palm vein recognition as its core selling point, covering user groups with higher requirements for security, and has contributed considerable sales in the mid-to-high-end market.
Scene penetration is the DL20 4G version.
The launch of the 4G version demonstrates EZVIZ’s precise insight into segmented scenarios – in rural areas, villa gardens, and temporary offices with poor network conditions or no Wi-Fi coverage, the DL20 4G version is directly connected to the cloud platform through the cellular network to ensure that the basic security functions of the smart lock will not fail due to the network environment, truly realizing ‘no network scenarios without management’.
The width of the product matrix directly translates into market competitiveness.
In 2025, EZVIZ’s smart home products will achieve revenue of 936 million yuan, a year-on-year increase of 25.25%, and the growth rate far exceeds the overall level of domestic e-commerce.
EZVIZ makes AI present in every price range and every usage scenario.
If AI is the first growth engine of EZVIZ smart locks, then going overseas is its second curve – and this curve is extending upward at a slope far exceeding expectations.
In 2025, EZVIZ’s overseas revenue will reach 2.338 billion yuan, a year-on-year increase of 22.27%. In the past four years, the overseas revenue growth has exceeded 20%.
Overseas revenue accounts for close to 40%, and gross profit margin is as high as 46.18%, which is higher than the domestic business level of 43.09%.
In the first half of 2025, the year-on-year growth rate of overseas business revenue once reached 25.42%, becoming the strongest growth pole.
The way Fluorite plays in overseas markets is significantly different from that in China.
It does not simply translate domestic products and export them overseas, but launches customized product lines based on overseas consumption characteristics – smart doorbells, villa doorbells and door openers. In 2025, sales of smart home entry products will reach 936 million yuan.
In October 2025, EZVIZ will appear at the GITEX GLOBAL exhibition in Dubai, showcasing a full range of new AI smart door locks and smart visual villa doorbells.
Its future plans are clearer: it plans to launch a ‘smart lock + doorbell + door opener’ home entry system, upgrading smart home entry from a single-point product to a full-scenario solution.
The business logic of this layout is very clear: overseas markets are still in the early stages of increasing smart penetration, competition is far from saturated, and consumers are more willing to pay for mid-to-high-end smart home products.
EZVIZ is leveraging its core advantage of ‘AI vision’ and leveraging the supply chain and channel resources of parent company Hikvision to quickly build a brand moat.
In the field of consumer cameras, EZVIZ ranks first in the world with 18.9 million units shipped and a market share of 13.2% in 2025 – this position provides a strong synergy for the channel penetration and brand recognition of its smart home products in overseas markets.
EZVIZ’s core barrier in the smart lock track can be summarized in one sentence: EZVIZ’s ‘visual gene’ advantage is being redefined by AI.
In terms of R&D investment, EZVIZ Network’s R&D investment in 2025 will total 862 million yuan, accounting for 14.61% of revenue, and there will be 1,446 R&D personnel, accounting for 31.99% of the company’s total employees.
Blue Ocean Large Model 2.0 has been fully upgraded to build a model of everything covering 1,200 home objects.
From cameras to smart locks, EZVIZ integrates the core visual perception capabilities to the end.
This dual-core driver of ‘visual + AI’ forms a clear distinction from the AI paths of competing products.
Fluorite’s path is the most unique and difficult to copy – it takes the deep integration route of ‘vision + AI’.
Whether it is the front and rear three-screen dual-camera layout of Y5000FVX Ultra, or the in-depth analysis of the scene outside the door by the blue ocean large model (accurately distinguishing visitors, couriers and suspicious persons), EZVIZ has always regarded “seeing” as the first ability of smart locks.
This ability seems basic, but in fact it requires a huge accumulation of visual algorithms and massive scene data training – which is precisely what other players will not be able to catch up in the short term.
Especially in the scenario of ‘entering a home’, visual perception may be the lowest rigid requirement – after all, the first element of safety is to ‘see clearly what’s going on’, and the second is ‘what to say to it’.
This is the deepest moat of Fluorite.
China’s smart door lock market in 2025 will draw a watershed with the four words ‘volume decreases and amount increases’.
The clamor of price wars is receding, replaced by a reconstruction of technical depth and business models.
In this reconstruction, a core logic is becoming increasingly clear: AI technology is reshaping the value chain of smart door locks, and companies with the underlying capabilities of visual AI and global layout vision are redefining the game rules of the industry.
EZVIZ’s path may be the standard answer for this new track: using AI vision as the technical anchor, layering product matrix to cover multiple scenarios, opening up a second growth space by going overseas, and building a long-term value closed loop with cloud services.
When the industry moves from ‘functional popularization’ to ‘intelligent deep cultivation’, the real winner is never the one who sells the cheapest, but the one who sees the furthest, penetrates the deepest, and runs the fastest.
