On June 17, the 2026 Coatings and Waterproofing Industry Summit and AI Digital Marketing Growth Forum were grandly held in Guangzhou.
Peng Qin, head of the Digital Ecosystem Operation Center of Zhuobao Group and chairman and general manager of Master Bao (Shenzhen) Technology Co., Ltd., attended the conference and was invited to participate in the roundtable discussion.
At this summit, Zhuobao Technology and its brand Master Bao won a total of four “Influential Brand” awards.
This selection has gone through multiple rounds of rigorous assessment and is the industry’s authoritative recognition of brand strength and reputation.
Zhuobao Technology won three industry awards for the most influential brand in engineering waterproofing, the most influential brand in waterproofing membranes, and the most influential brand in waterproof coatings. Its Baoshifu brand won the most influential brand in home decoration waterproofing.
Behind the award is Zhuobao’s continuous investment in technology research and development and strategic layout over the years.
The company now has more than 600 national patents, 2 FM certified products and 4 major industry standard laboratories, and has obtained CNAS certification. It is the originator of the “skin-type waterproofing” concept and the setter of multiple industry standards. It has participated in the construction of dozens of projects and won the “Luban Award”.
As a brand under the Zhuobao Group that focuses on “home waterproofing and inventory repair”, Master Bao relies on the group’s unique advantages in traffic, services and organizational capabilities to deeply explore the home improvement waterproofing market with the dual drive of “products + services”.
At the roundtable forum “Digital Intelligence Breaks the Game and Chain-Driven Growth – Practical Dialogue between Sales and Market”, Peng Qin shared Zhuobao’s core competitiveness and game-breaking ideas.
He said that the most prominent problem in the current market is the serious mismatch between supply and demand.
“The core of our breakthrough is to make good quality visible to more people.” Zhuobao uses the two-wheel drive of “entrepreneur IP + digital ecology” to achieve efficient and accurate customer acquisition and empower dealers, so as to break out of the industry dilemma.
At the specific implementation level, Mr. Peng introduced the “Digital Marketing Triangular Matrix” proposed in 2024: with the end customer as the center, agents nationwide to undertake services, and the chairman’s IP as the core traffic engine.
In terms of division of labor and positioning, the IP of the headquarters entrepreneur is responsible for brand trust, and the local agents are responsible for intra-city conversion. All traffic and orders are completed in the “Master Bao” mini program to complete the digital operation closed loop.
Mr. Peng finally concluded: “For corporate sales and marketing, the first priority is to deepen the entrepreneur’s IP. This is the lowest-cost way to acquire customers, and it is also a must-answer question for the future.”
During the summit, Peng Qin accepted interviews with many media to explain the core competitiveness of Zhuobao and Master Bao.
First, the unique traffic core.
Chairman Zou Xianhua has been deeply involved in the industry for more than 30 years. His personal IP has accumulated a deep foundation of trust and has become the core driving force of the entire model.
Second, complete service closed loop.
Zhuobao has created a waterproof service system of “insurance underwriting + responsibility for results”, connecting the entire chain from warranty to claims settlement, and has set a service benchmark in the industry.
Third, continuously evolving organizational capabilities.
Starting from 2023, Zhuobao has fully embraced new media and has successfully transformed into a waterproof technology company with an Internet core.
Mr. Peng also mentioned that under the guidance of the “good houses, good materials” policy, the existing market has entered the stage of scenario-based quality competition. It no longer competes with paper parameters, but focuses on the “real water leakage scenarios” of thousands of households.
Master Bao applies Zhuo Bao to national and urban landmark-level materials, processes and standard home decoration scenes, and relies on its digital platform, national service network and insurance guarantee system to provide users with standard, transparent and guaranteed one-stop waterproofing services.
He emphasized: “Competition in the existing market is not about low prices, but winning the long-term trust of users with quality.” In the future, Master Bao will “focus on waterproofing, but not just waterproofing”, and use digitalization and product research and development capabilities to provide users with more comprehensive high-quality services in home scenarios.
Four industry awards are honors and a strong proof of the company’s comprehensive strength.
From the engineering field to home scenes, from product quality to user trust, Zhuobao and Master Bao are redefining the growth logic of the waterproof industry with a complete digital ecosystem.
In the future, Zhuobao will continue to consolidate the digital operation base, drive the entire link upgrade of product research and development, traffic acquisition and brand building, and promote the development of the traditional waterproof industry in a smarter, more efficient and more sustainable direction.
