The future development direction of the decoration industry has attracted much attention, and at the recent ecological circle meeting of decoration material suppliers convened by Hunan Zhiyin Decoration Engineering Co., Ltd. (hereinafter referred to as “Zhiyin Decoration”), it seems that the answer to the “hot spot” in the future is hidden.
At present, the home decoration industry has entered a new stage of “stock-led + structural transformation”.
Among the 440 million housing stock in the country, 270 million are over 20 years old. This has directly led to a large-scale release of demand for renovation of old houses. Partial renovation and aging-friendly renovation have become a flash point in the market.
At the same time, consumer demand has also changed. “Light on hardware, heavy on intelligence, and low on budget” has become the mainstream trend, and experience will become a new growth driver for the industry this year.
In recent years, Zhiyin Decoration has been actively building the Zhiyin SOHO Art Park.
At present, the park covers an area of about 7,000 square meters and consists of Zhiyin Original Art Museum, Xiku Coffee, Xiku Xunshan, Zhiyin SOHO Stage (Zhouzhoule mass cultural activity site in Yuetang District), Zhiyin Branch of Xiangtan Library, Zhiyin Art Museum (mobile branch of Qi Baishi Art Museum), Aesthetic Life Experience Hall, Zhiyin Artist Studio, Table Tennis Club, etc.
It perfectly integrates various art scenes with citizens’ leisure life, building a new cultural ecosystem.
Zhiyin SOHO Art Park not only provides Xiangtan citizens with a rich spiritual home, but also allows consumers to realize their self-worth, identity confirmation and emotional settlement, resonate with values and emotions, and help consumers find the meaning of “relevant to me”, thus establishing a relaxed and enjoyable consumption ecology.
2026 is a critical year for Zhiyin Decoration to implement its three core goals of “ecology, service, and livability”. It is also a year to deepen cooperation and seek common development with the material supplier ecosystem.
“Golden Years”.
The company will take the old house renovation business as its core strategy, covering four dimensions: old house renovation, elderly-friendly, comfortable, and intelligent.
This not only brings a broad market space to the industry, but also puts forward higher requirements for material supply.
At the meeting that day, the person in charge of the company clearly described the direction of the company’s efforts: “We must seize the opportunity on the track of deep cultivation of stock, green intelligence, and service upgrades, and achieve dual improvements in performance and reputation…” The meeting also reviewed and summarized the results of in-depth collaboration in the past year, laid out the layout for cooperation in 2026, and commended outstanding material partners.
This meeting laid the foundation for the future development of Zhiyin Decoration and provided an important reference for the strategic development of the entire decoration industry.
