On January 9, 2026, the Zhejiang Provincial Department of Commerce and other units launched the “Zhejiang Cross-Global Brands Going Overseas” cross-border e-commerce service season event in Wenzhou, officially launching a new round of characteristic industry brand overseas plans in the new year.
This event is of great significance and aims to promote Zhejiang’s characteristic industrial brands to the world and enhance the visibility and influence of Zhejiang brands in the international market.
The event was very lively. Nearly a hundred cross-border e-commerce platforms and service providers gathered together to conduct in-depth resource docking with traditional industrial and trade enterprises in 15 advantageous industrial zones such as Wenzhou hardware and glasses.
These platforms and service providers provide enterprises with one-stop solutions including compliance management, operational promotion, supply chain integration, etc.
Take Zhejiang Roewe Shoe Group, which has more than 30 years of experience in OEM processing, as an example. In the new year, the group is making every effort to build its own brand.
At the event site, the service provider initially formulated a support plan based on the specific needs of the enterprise.
Zhu Huaxia, general manager of the e-commerce department of Zhejiang Rongwei Shoe Group Co., Ltd., said: “We want to build our own independent brand. Through such a summit, we can obtain various service resources.” This fully reflects the actual benefits that the event brings to the enterprise and provides strong support for the enterprise to build its own brand.
In recent years, Zhejiang Province’s foreign trade companies have relied on cross-border e-commerce to expand overseas markets and achieve diversified growth.
Data show that in 2025, the number of active cross-border export online stores in the province will increase by more than 10% year-on-year.
The growth of this data reflects the booming development trend of the cross-border e-commerce industry in Zhejiang Province.
As an emerging trade model, cross-border e-commerce has brought new development opportunities to foreign trade enterprises in Zhejiang Province, allowing more Zhejiang brands to have the opportunity to go global.
Next, cities across Zhejiang Province will jointly hold more than 500 cross-border e-commerce service season events.
These activities will cover all aspects of cross-border e-commerce, including marketing, technological innovation, talent training, etc.
Wang Qiaobin, deputy director of the Foreign Trade Development Office of the Provincial Department of Commerce, said: “Through such a centralized carrier as the cross-border e-commerce service season, we can promote the efficient supply of our various cross-border e-commerce service resources and promote the prosperity of our entire cross-border e-commerce ecosystem.” Through these activities, cross-border e-commerce service resources will be further integrated, the international influence of Zhejiang brands will be enhanced, and the sustainable and healthy development of the cross-border e-commerce industry in Zhejiang Province will be promoted.
In short, the launch of the “Zhejiang Cross-Global Brands Going Global” cross-border e-commerce service season has built a good platform for Zhejiang Province’s characteristic industrial brands to go overseas.
It is believed that with the joint efforts of the government, enterprises and all parties in society, Zhejiang Province’s brands will shine more dazzlingly in the international market and inject new vitality into the economic development of Zhejiang Province.
