Yongkang is known as the “Hardware Capital of the World” and the “Hometown of Hardware in China”. The Yongwujin Hardware Industry Belt where it is located is a world-renowned hardware industry cluster, with a profound hardware industry heritage and a complete industrial chain.
It is expected that by the end of the “15th Five-Year Plan”, the industrial output value of Yongkang, Wuyi and Jinyun will exceed 400 billion yuan, highlighting the strong development momentum of the hardware industry belt.
When going overseas has become a topic of the times, how to promote the Yongwujin hardware industry to leapfrog from “manufacturing agglomeration” to “brand overseas”, and from “working alone” to “development in a group” has become an urgent problem to be solved.
On April 12, the 2026 Yongwu Jin Hardware Industry Belt Product Selection Center Press Conference and the Tiantianmai Fair·Yongkang Hardware Foreign Procurement Matchmaking Conference were held, which sounded the clarion call for discussion, win-win, and joint construction of an ecological chain.
Witnessed by the guests, the Yongwujin Industrial Zone Product Selection Center was officially opened.
The product selection center brings together eight core advantageous hardware industries, including power tools, recreational vehicles, fitness equipment, building materials, locks, and pots, cups, and pots. It provides solid support and core guarantees for independent brands to go overseas, technology empowerment, and global channel co-construction, and provides a one-stop solution to the problems of “how to choose, how to sell, and how to implement” overseas.
Wei Bincong, deputy mayor of Yongkang City, said that the opening of the product selection center and the holding of the procurement matchmaking meeting are important carriers for implementing industrial development strategies and deepening open cooperation, and are also innovative practices for government and enterprise collaboration to empower industries to go overseas.
Based on the actual situation of the industry, the Yongkang Municipal Party Committee and Government have introduced a package of support policies, focusing on supporting industrial collaboration, brand cultivation and overseas platform construction, and promoting the hardware industry to make a comprehensive leap from “strong manufacturing” to “strong brand, strong quality and strong efficiency”.
Wei Bincong also promised to continue to optimize the business environment, deepen the coordination between Yongwu and Jin, improve full-chain services, and protect the stability and long-term development of enterprises.
Wu Houjun, Vice Chairman of the Jinhua Council for the Promotion of International Trade, emphasized that going global is a key way for companies to improve their core competitiveness, and digital transformation is the only way to improve and upgrade the industry.
This event is an important measure to deepen the coordinated development of the Yongwujin Industrial Belt, promote the digital transformation of the hardware industry, and expand the brand’s overseas channels.
Jinhua City Council for the Promotion of International Trade will take this event as an opportunity to deepen collaboration among all parties, optimize service supply, and provide all-round guarantee for corporate brands to go overseas.
Xu Xiansui, deputy general manager of Zhejiang China Science and Technology Hardware City Group, brought good news. At the beginning of this year, China Science and Technology Hardware City was successfully selected into the province’s first batch of professional market high-quality development pilot lists.
Hardware City Group and Zhejiang Mailian Pingguan Technology Co., Ltd. jointly built a product selection center, built a full-process service system, launched partnership mechanisms, talent order classes and other measures to help industrial enterprises expand their overseas channels and enhance their brand influence.
Feng Yongming, editor-in-chief of “Zhejiang Business” magazine, believes that the product selection center is an innovative exploration that responds to current market needs. The “global co-growth” model in the three places of Yongwu and Jin has provided useful experience for the development of Zhejiang’s characteristic industries and the export of industries overseas.
Xu Weiqiang, chairman of Mailian Group, hopes to build an AI-driven dual-cycle industrial service platform to achieve branding, internationalization, and localization of the industry. He also proposed a four-to-six-part profit distribution model for co-building the country with the “Belt and Road” initiative.
The signing ceremony of the first batch of 10 “replicable Mailian partners” was held at the event. The partners cover a variety of service types and cover many countries around the world.
This signing aims to jointly build an industrial ecological community and an AI-driven dual-cycle industrial service platform, injecting new impetus into the global expansion of brands brought by Yongwujin Hardware Industry.
