On March 25, 2026, Yidiantianxia (301171.SZ) held its 2025 performance briefing.
Data show that the company will achieve revenue of 3.830 billion yuan in 2025, a year-on-year increase of 50.39%, deducting non-net profit of 78.1723 million yuan.
Yidiantianxia’s main business revolves around integrated marketing services and advertising platform business.
In the 2025 financial report, the company separated and disclosed the two major sectors independently for the first time.
Integrated marketing services achieved revenue of 1.954 billion yuan, a year-on-year increase of 49.35%; advertising platform business revenue reached 1.838 billion yuan, a year-on-year increase of 48.92%, of which the gross profit margin of the advertising platform business was recorded at 20.31%.
The two major business segments tend to be balanced in terms of revenue share, showing that the company is building a defense system against fluctuations in a single market.
From the perspective of the underlying business structure, Yidiantianxia relies on the three core systems of Cyberklick, Yeahmobi and zMaticoo to build a full digital marketing link covering integrated marketing and advertising platforms.
People from the company said at the performance briefing that the current focus of competition in the programmatic business has shifted from the expansion of single traffic scale to data governance, AI underlying construction and forward-looking grasp of the evolution of media forms.
Programmatic advertising is essentially a comprehensive collaboration of algorithms, data and business scenarios, which requires a dynamic balance between matching accuracy, monetization efficiency and compliance experience.
In 2025, Yidiantianxia will show a distinctive “scale-leading” characteristic in terms of financial performance.
The annual revenue increased by 50.39% year-on-year. Against the background of fierce competition in overseas marketing, this increase is not only the superposition of business volume, but also reflects the company’s competition for the right to speak in the market in the stock game.
At the same time, the company’s R&D expenditure reached 159 million yuan, a year-on-year increase of 74.28%.
In the context that profit margins are still to be released, Yidiantianxia has invested a high proportion of funds in technical research, aiming to hedge against the general increase in global traffic costs by improving algorithm accuracy, and trying to drive a rebound in future gross profit margins with the added value of technology.
It is worth mentioning that at the end of 2025, the company’s board of directors authorized the management to initiate preparatory work for the H-share listing, aiming to promote the internationalization strategy, enhance overseas financing capabilities, and improve corporate governance and core competitiveness.
Company officials said at the performance briefing that preparations for the H-share listing are a natural extension of the company’s global strategy and are not an isolated capital operation arrangement.
Promoting preparations for H-share listing will help the company further match the needs of global operations and international capital platforms, expand overseas financing channels, and enhance resource integration and capital operation capabilities.
From an industry perspective, the company’s e-commerce segment revenue increased significantly by 122.80% year-on-year, while the application, entertainment agency and other segments increased by 30.53% year-on-year.
This data shows that on the one hand, it benefits from the investment budget dividends released in popular overseas tracks such as smart home, AI products, financial technology, and short dramas; on the other hand, it also objectively reflects the company’s strengthened cooperation with super e-commerce platforms represented by Alibaba, SHEIN, and Temu.
With the steady expansion of the Internet advertising market and the in-depth reconstruction of traffic allocation logic, we will continue to pay attention to how Yidiantianxia can achieve the transformation from scale growth to value premium in the overseas marketing track of the stock game.
