As the Spring Festival approaches, Guangzhou’s professional clothing market is crowded with buyers from all over the world.
“How long will it take for the goods to arrive, starting from 500 pieces?” “Is there an online store? Can I see new goods at any time?” Behind these high-frequency questions are actually the international market’s deep questioning of “Made in Guangdong”‘s ability to respond quickly and digitally.
So, how do “Cantonese goods” go abroad to achieve “cross-border sales”?
As a leading cross-border e-commerce company, SHEIN is one of the first companies to promote the development of “cross-border e-commerce + industrial belt”.
Its “500 Cities Industry Overseas Plan” launched in 2023 has achieved remarkable results.
At present, Guangdong Province has become a demonstration province for the Xiyin platform industry to go overseas. Many overseas companies are growing at a rate of doubling every year, and even achieve annual sales of over 100 million yuan.
In this spring action of “Guanghuo Xingxia”, SHEIN (Xiyin) has taken various measures.
On the one hand, it has linked up with characteristic industrial belts in the Pearl River Delta, eastern Guangdong and other places, focusing on clothing, home appliances, etc., to actively promote more provincial manufacturers to complete the digital transformation of their production processes.
Taking the Panyu International Fashion Textile and Apparel Industry Cluster in Guangzhou as an example, clothing factory owner Chen Di (pseudonym) is a vivid example of the digital and intelligent transformation of “Lingnan Clothing” Guangzhou goods.
He was once trapped by inventory pressure, but after accessing the SHEIN digital system, he achieved real-time control of the entire production chain.
With the help of lean tools developed on the SHEIN platform, the efficiency of its sequin sewing process has been greatly increased by 40%, successfully overcoming high-threshold complex styles, and the products have been exported to the world.
Today, the size of his factory has expanded to 9,000 square meters, and orders have also achieved steady growth in 2025.
On the other hand, SHEIN uses its sites covering 160 countries and markets around the world to provide targeted traffic support for “Made in Guangdong”, helping to create global hits and enhance brand awareness in core markets such as Europe and the United States.
From the traditional stalls that once faced inventory problems to the “fashion cabins” that now attract global buyers; from the past ordering model of asking for quantity and delivery to relying on digital platforms to quickly respond to global trends, Xiyin’s model is helping “Guanghuo” to leap from a geographical supply chain concept to a cultural and commercial symbol that has attracted much attention in the global market.
Under the guidance of the Digital Silk Road, “Made in Guangdong” is leading the global fast fashion circle with a smarter and more agile attitude.
In the future, with the continuous deepening and expansion of the Xiyin model, I believe that “Made in Guangdong” will shine more dazzlingly in the international market and bring more high-quality products and services to consumers around the world.
