The 2026 China (Guangzhou) Cross-border E-commerce Fair kicked off on June 16 at the Canton Fair Complex.
With the theme of “New Momentum for Foreign Trade and New Digital Future”, this cross-trade fair strives to create a full industry chain and full ecological foreign trade product selection, industry docking and transformation and upgrading platform.
SHEIN, a world-renowned fashion and lifestyle online retailer, made an appearance with its “self-operated + platform” dual-engine business investment team to share in-depth the integration experience of “cross-border e-commerce + industrial belt”.
Its innovative flexible on-demand supply chain model and systematic empowerment mechanism for suppliers and third-party sellers are becoming an important practical example in driving the digital upgrade of traditional manufacturing and helping high-quality Guangdong goods reach the world, attracting a large number of high-quality merchants to stop and negotiate.
Since it was first included in the government work report in 2014, cross-border e-commerce has been included in the government work report for 13 consecutive years, becoming a new foreign trade format with rapid growth, outstanding development potential and strong momentum.
As the country’s largest foreign trade province, Guangdong’s cross-border e-commerce import and export volume accounts for more than one-third of the country’s total, and it has gathered more than half of the country’s cross-border e-commerce sellers.
Relying on this new business format, Guangdong is accelerating the digital transformation of the industrial belt and continuously consolidating the new advantages of the deep integration of “cross-border e-commerce + industrial belt”.
Driven by the dual-engine model of “self-operation + platform”, Xiyin is working with suppliers and third-party sellers to reshape the global fashion supply chain pattern.
Its innovative “small orders and quick turnaround” flexible supply chain model achieves an accurate matching of supply and demand from “production determines sales” to “sales determine production”, effectively resolving the “high inventory” risk of the traditional clothing industry. At the same time, through technological innovation, talent training, factory software and hardware upgrades, energy conservation and carbon reduction and other full-link empowerment measures, it promotes the advancement of the industrial chain towards digitalization, intelligence and greening.
Under the platform model, third-party sellers and brands leverage Xiyin’s mature global fulfillment network and marketing system to achieve high-quality overseas expansion by “packing light”.
At this cross-trade fair, Xiyin’s investment promotion staff released the latest popular product categories, such as Middle Eastern dresses, one-piece customization, sports children’s clothing and trendy men’s clothing under the self-operated model, as well as 3C electronics (mobile phone accessories, smart wear), green low-carbon home textiles and skin care tools under the platform model for semi-managed business.
In order to continue to promote the in-depth integration of “cross-border e-commerce + industrial belts”, Xiyin launched the “500 Cities Industrial Belt Overseas Plan” in 2023, which currently covers 21 prefecture-level cities in Guangdong. While helping Guangdong’s high-quality goods sell globally through cross-border e-commerce, it also drives a large number of small and medium-sized businesses, brands and industrial belts to achieve digital upgrades.
In Guangzhou, a global fashion town with a complete industrial chain, the experience of supplier Pan Yu is a vivid epitome of this change.
After becoming a supplier of Xiyin in 2021, Pan Yu continued to delve into the yoga wear track. With Xiyin’s comprehensive empowerment support, he not only expanded the bright and clean modern factory, but also introduced smart equipment such as computer cutting machines and glove template machines, completing a leapfrog upgrade from traditional extensive management to digital lean manufacturing.
The Humen Industrial Belt in Dongguan, which enjoys the reputation of “China’s famous women’s clothing city”, is emerging with new growth vitality.
Since local suppliers Zheng Wen and Chen Man joined hands with Xiyin in 2023, they have relied on digital transformation and timely market feedback under the flexible supply chain to promote the factory to focus on process upgrades, focusing on high-end affordable luxury categories in the Middle East market, and achieving growth against the trend with misaligned competitive advantages.
The Chaoshan textile and garment industry belt has developed into the country’s largest production base for underwear, home clothes and sweaters. Wang Ya, a Shantou supplier who has been involved in sweater production for more than ten years, started digital transformation after joining Xiyin’s self-operated supply chain system in 2025.
Relying on the lean training and management process provided by Xiyin, Wang Ya’s factory established a standardized quality control system and successfully advanced to high-complexity processes.
With innovative products with more design, the factory has achieved leapfrog growth towards high value-added in just one year.
It is reported that the 2026 Guangdong Provincial Garment Pattern Maker Vocational Skills Competition has officially opened registration a few days ago.
This competition is hosted by the Guangdong Garment and Apparel Industry Association and co-organized by Xiyin Company and Guangzhou Baiyun Industrial and Commercial Technician College. It is expected to be held in late August. The assessment will be based on a combination of theoretical assessment and practical skills. Outstanding players will have the opportunity to obtain a professional skill level certificate and be promoted to a professional skill level.
By using competition to promote learning, competition to promote training, and competition to promote construction, we will accelerate the cultivation of a group of high-quality and high-skilled clothing production talents and further promote technological innovation and industrial upgrading in the province’s clothing pattern field.
As a “chain owner” company, Xiyin was recently awarded the 2025 “National High-Skilled Talent Training Base”.
In fact, Xiyin, which continues to deeply explore the industry, has normalized supplier talent training. In the first quarter of 2026 alone, it has conducted nearly 100 trainings, benefiting nearly 8,000 suppliers. The content covers multiple dimensions such as business management, business practice, and technical advancement.
In addition, Xiyin has also continued to expand the boundaries of training services. Since 2025, it has carried out “zero-based” skills training for “outside the chain” personnel. Those who pass the training can be given priority to be recommended to matching positions in companies within the chain for employment.
At the same time, Xiyin also aims at the structural mismatch pain points between the industry demand side and the talent supply side, and is further embedding it deeply into the entire talent training process, integrating the three major links of “industry, education, and evaluation”, and extending from “employing people” at the end to “educating people” at the front end through joint research on courses, co-construction of practical training, and collaborative evaluation.
Currently, Xiyin is accelerating the development of “micro-professional” supporting construction guidelines for key positions such as sewing, pattern making and quality inspection. The next step will be to work with colleges and universities to build curriculum systems and skill certification standards to cultivate compound talents for the industry who understand both digital technology and garment technology.
