As a leading technology company in Shandong Province, Shandong Xinghongyuan Tire Co., Ltd. has continued to delve into green and intelligent manufacturing in recent years. By introducing cutting-edge equipment and breaking through core technologies, it has not only achieved iterative upgrades in product performance, but also achieved “acceleration” in the fierce international market competition.
Walking into the intelligent production workshop of Xinghongyuan Tire, the machines are roaring, and each tire has gone through dozens of processes such as mixing, calendering, molding, and vulcanization, and will be shipped to more than 100 countries and regions around the world.
In recent years, the company has increased its R&D investment to 4% and introduced a number of industry-leading “hard core” equipment.
These advanced equipment not only improve production efficiency, but also ensure product quality stability.
In the internal mixing process, advanced internal mixers can accurately control temperature, pressure and time to mix the rubber more evenly, thereby improving tire performance.
Behind the improvement in efficiency is a comprehensive breakthrough in technology.
As the company that owns the only new energy vehicle tire engineering research center in Shandong Province, Xinghongyuan knows that if it wants to seize the market, it must solve the “pain points” of new energy vehicles.
The development of new energy vehicles has put forward higher requirements for tires, such as low noise and high load-bearing capacity.
In response to these requirements, Xinghongyuan established a special research team to carry out all-round innovation from formula optimization to structural design.
In terms of formula optimization, Xinghongyuan’s scientific research team has developed a new type of rubber formula after extensive experiments and research. This formula can effectively reduce the rolling resistance of the tire, reduce energy consumption, and at the same time improve the wear resistance and anti-aging performance of the tire.
In terms of structural design, they used advanced computer simulation technology to optimize the tire’s pattern and carcass structure to make the tire more stable and have better braking performance when driving at high speeds.
From “manufacturing” to “intelligent manufacturing”, Xinghongyuan Tire is taking technological innovation as the fulcrum to leverage industrial upgrading.
At present, the company has developed 10 series of semi-steel radial tires with 29 patterns, 600 specifications and 2580 patterns and colors, which have good high-speed performance, braking performance, safety and comfort.
These tire products not only meet the needs of the domestic market, but are also exported to more than 100 countries and regions such as the Middle East, Europe, America, Africa, Southeast Asia, Hong Kong, and Macau.
The success of Xinghongyuan Tire is due to its emphasis on and investment in technological innovation.
In the future, Xinghongyuan will continue to increase its research and development efforts, continuously launch more high-performance and high-quality tire products, provide better services to global customers, and showcase the elegance of Chinese tires in the international market.
