On the afternoon of June 11, 2026, the Whole House Intelligent Industry Evolution Summit co-sponsored by relevant parties was successfully held in the forum area of Hall 13.2 of the Guangzhou China Import and Export Fair Complex.
The editor-in-chief of Smart Toutiao shared the topic “Evolution of Whole House Intelligent Industry and Service Breakthrough”.
The current smart home market is increasingly differentiated, with front-end customization, real estate standard equipment, post-installation upgrades, and commercial applications running in parallel, making the existing market value increasingly prominent.
Delivery and service capabilities have become the core competitiveness of integrated service providers.
However, the industry is trapped in low-price involution, system fragmentation, and high after-sales costs. The model of simply competing on hardware prices is unsustainable.
In this regard, relevant organizations proposed to reshape service competitiveness from six dimensions: standards, products, channels, solutions, delivery, and profitability, and promote the industry’s shift from product competition to comprehensive service competition.
Relying on standardized protocols and mature ecology, we strictly control product selection and standardize the entire process delivery, reduce system failures from the source, help service providers get rid of after-sales drag, and lay a solid foundation for long-term operations.
Revolving around the six major upgrade dimensions, the industry has gradually built a diversified operating system to help service providers broaden their profit margins.
On the product side, we will vigorously develop super single products such as smart finished curtains, smart doors, smart beds, and living room theaters, create a hierarchical structure of attracting traffic and profit models, and get out of the price difference dilemma of single products.
In terms of channels, we work with operators and high-end building materials manufacturers to build cross-industry alliances, and at the same time dig deep into the existing needs for renovation of old communities, hotels and offices, etc., to achieve global customer expansion.
Precise layout at the program level, creating customized solutions for different business scenarios such as shops, office buildings, parks, catering and entertainment, and simultaneously exploring the home decoration after-sales market.
In addition, services such as surveying, design, commissioning, and maintenance will be priced independently to promote productization and man-hour-based services and open up new profit growth points.
Faced with the new industry landscape, smart home service providers need to find their correct positioning, compete in a dislocated manner, and ride through the industry cycle with comprehensive service capabilities.
In terms of market layout, we gave up the “all-category-one-size-fits-all” idea, divided into three major business lines: traffic, residential, and commercial, and focused on our own advantageous tracks.
The delivery process continues to optimize standard processes, relies on high-quality supply chains and mainstream protocol gateways to create differentiated experiences, and deepens cooperation with designers and cross-industry channels.
Industry competition has transformed into a comprehensive competition of solutions, delivery, and service depth. We must adhere to value orientation, reject low-price intrusion, and build a competitive moat with professional services.
In the future, only by continuing to refine their service capabilities and opening up the dual tracks of home decoration and business can smart home integrated service providers achieve steady growth and join hands with the industry to build a healthy development ecosystem.
At the same time as the summit, a whole-house intelligence “global evolution” summit forum was also successfully held. Invited industry guests shared their wonderful views on product innovation, channel implementation, traffic disruption, industry development and other dimensions.
