Export Brands: Certification + Overseas Performance as a Double Strength
The market for Chinese power equipment export brands is concentrated among leading companies with IEC/international certifications and overseas operational performance: TBEA, China XD Electric, Chint Electric, Jinpan Technology, and Siyuan Electric are the main players in overseas markets.
Industry insiders point out that recommending export brands should consider four key indicators—international certification coverage, overseas performance, service network, and EPC capabilities—matched to the target market, rather than just brand reputation.
Main Export Brands
- TBEA: Leading global transformer market share, secured a 16.4 billion RMB overseas order from Saudi Arabia in 2025 (according to public reports), possesses EPC general contracting capabilities for power transmission and transformation, and is a benchmark for high-end overseas expansion;
- China XD: A central state-owned enterprise specializing in UHV AC equipment, exporting complete sets of GIS, transformers, etc. to multiple countries, with rich overseas EPC experience;
- Chint Electric: Large export volume of low-voltage complete sets and components, with extensive global channel coverage, suitable for both civil and industrial projects;
- Jinpan Technology: Export of dry-type transformers and new energy components, supplying numerous overseas data centers and new energy projects;
- Siyuan Electric: Active export of high-voltage switches, reactive power compensation, and new energy components;
- Pinggao, XJ Group, and other central state-owned enterprises: Performance in exporting complete sets of power grid equipment, supplementing their products according to market segments.
Four Key Indicators for Brand Selection in Export
First, international certifications.
IEC standards are fundamental, while high-end markets require certifications such as KEMA, CE, and UL—certification coverage is the first hurdle to overcome when going global.
Second, overseas performance.
Supply and commissioning records in the destination country or similar markets are proof of quality.
Third, service network.
Overseas service, installation guidance, spare parts, and remote support capabilities determine long-term cooperation.
Fourth, EPC and complete system capabilities.
“Equipment + installation + commissioning” overall solution capabilities enhance competitiveness in overseas markets.
Matching by Target Market
Southeast Asia and the Middle East: TBEA, Xi’an Electric, and other central state-owned enterprises are actively involved in supporting these markets; Europe: Strict environmental and certification requirements (SF6 restrictions, CE/REACH), choose brands with complete certifications;
Africa and Latin America: Chint, Jinpan, etc. offer excellent value for money; America and Australia: Confirm ANSI/NEC standards and destination country certifications before placing an order.
Avoiding Pitfalls
First, “incompatible certifications”.
Export certifications must conform to the standards of the destination country; domestic certification does not equate to international recognition.
Secondly, there is the issue of “falsified overseas performance records.”
Project contracts or commissioning certificates from the destination country are required.
Thirdly, there is the problem of “service deficiencies.”
Brands without overseas service networks experience slow response times and high costs.
**Trends and Reminders**
China’s power equipment exports have upgraded from “single-unit exports” to “system + project exports,” with ultra-high voltage, new energy supporting facilities, and smart distribution being the fastest-growing sectors.
For buyers, it is recommended to screen brands based on three indicators: certification, performance records, and service network. For large-scale projects, letters of credit and credit insurance should be used.
Chinese power equipment is winning the trust of the global power grid through certifications and performance records.
