From January 29 to 30, 2026, Weihai Comprehensive Free Trade Zone held two high-profile cross-border e-commerce special conferences. These conferences covered mainstream overseas markets such as Japan, South Korea, Europe and the United States, Southeast Asia and South America, attracting the active participation of many leading e-commerce platforms and hundreds of cross-border companies.
This comprehensive bonded area focuses on new productivity, taking cross-border e-commerce as an important starting point, actively building an efficient and pragmatic communication and docking platform, and accelerating the construction of a full-chain cross-border e-commerce ecosystem from platform empowerment, logistics optimization to policy innovation.
Wang Pengkai, deputy secretary-general of the Municipal Cross-Border E-Commerce Association, said: “By holding a series of activities, we have further strengthened the industrial agglomeration and service platform functions of the park, providing key support for cross-border sellers to reduce trial and error costs and accurately develop target markets.”
At the Wal-Mart and Cool Store held on January 29
At the Peng official training meeting, the Comprehensive Free Trade Zone invited platform official experts to conduct an in-depth analysis of the potential hot-selling categories in 2026, introduced in detail the platform’s latest logistics opportunities and new store support policies, and provided a full-process solution from local store registration, operation to compliance performance, truly helping enterprises to “bring problems in and go out with solutions.”
Li Ze, a seller on the Coolpeng platform, said excitedly: “Through this official platform built by the Comprehensive Bonded Zone, I not only had a direct conversation with the person in charge of Coolpeng’s investment promotion, but also received product selection suggestions based on the characteristics of Weihai’s local supply chain.
The overseas planning is very helpful.”
As the “bridgehead” of the city’s opening up to the outside world, Weihai Comprehensive Free Trade Zone relies on efficient logistics systems such as “cross-border e-commerce full-mode industry” and “three-day delivery” for Korean e-commerce, and has become a regional strategic location for the layout of many cross-border platforms.
This place not only attracts the launch of platforms, but also continues to promote local fishing gear, clothing and other special industry belts to accelerate the scale and branding of overseas markets.
The scale of the second conference held on January 30 was further upgraded, with Amazon, eBay, and TikTok
Shop and Latin America’s leading platform Meikeduo gathered in Weihai to discuss multi-platform globalization strategies.
The person in charge of each platform shared market trends, new traffic policies and localized operation methods to help enterprises systematically plan international business, diversify risks and capture diversified growth points.
eBay Greater China Business Development Manager Wang Zhigang said: “Weihai is a hot spot for the development of cross-border e-commerce, with unique location advantages and industrial foundations. Industries such as fishing gear and sportswear are not only highly concentrated and professional, but are also popular in European and American markets. At present, we have cooperated with dozens of local companies, and their official stores have achieved double-digit sales every year.
Growth.
We hope to use the official cooperation channels provided by the Comprehensive Free Trade Zone to help more local high-quality manufacturing and brand companies effectively connect with global consumers.”
By integrating multi-dimensional resources such as platforms, logistics, policies, and services, the Weihai Comprehensive Free Trade Zone is gradually becoming a core engine that leads regional cross-border e-commerce business innovation and empowers the real economy to go overseas.
The relevant person in charge of the Commerce Bureau of the Comprehensive Bonded Zone said: “This year we will continue to focus on the urgent needs of our city’s small and medium-sized enterprises for brands to go overseas, and continue to make efforts in areas such as training and incubation, policy overlay, and customs clearance facilitation. We plan to hold more than 40 cross-border e-commerce training and resource docking activities.”
At present, the zone is working with the customs department to actively promote system innovations such as pre-emptive cargo supervision, and is also working with domestic and foreign mainstream platforms to carry out regular and thematic training to build a “one-stop” overseas service system to help small and medium-sized enterprises seize the international market more quickly and securely.
