As one of the pillar industries of Wanda Group, the tire industry has been under construction since November 2003. Today, Wanda Baotong Tire is one of the few large-scale enterprises in the country that has three production lines for all-steel radial tires, engineering machinery radial tires, and semi-steel radial tires.
The company has a complete technological innovation, product development and quality assurance system. Its products are sold throughout the country and exported to more than 160 countries and regions around the world. It has been ranked among the top 75 in the world’s tire industry for 15 consecutive years.
Each of these heavy honors is the most powerful testimony of the company’s journey along the way.
Recently, in the Wanda Baotong tire production workshop, tires are passing through the intelligent automatic sorting line and sliding to their respective channels in an orderly manner. After dynamic balancing inspection, they are loaded into cargo cages in different channels, and then passed through the intelligent three-dimensional storage system and stored in designated locations.
“After receiving the delivery instructions, the warehousing system will take out the cargo cage at the designated location in accordance with the first-in, first-out principle and hand it over to professional delivery personnel for loading. These tires will travel over mountains and ridges, across oceans, and finally be delivered to the users.” said the person in charge of Wanda Baotong Tire Storage Department.
This is a real record of the work of Wanda Baotong tire automatic sorting system and intelligent three-dimensional storage system.
In recent years, Wanda Baotong Tire has used information technology and intelligence as a carrier to actively promote industrial transformation and upgrading, strengthen corporate brand building, give full play to the leading role of “chain owner” enterprises, and assist the high-quality development of the local rubber tire industry.
As the only tire manufacturer in Kenli District, Wanda Baotong Tire has always taken “building a high-end Chinese national brand” as its mission, focusing on the development and application of new technologies, constantly increasing scientific research and innovation, and promoting low-carbon and green development of the enterprise.
Relying on the Wanda Group’s postdoctoral research station, the company has successively cooperated with Qingdao University of Science and Technology, Qingdao Saikrypton Co., Ltd., Yiruibo Technology Co., Ltd., Deji Automobile Testing Center and other scientific research institutes to jointly develop green and low-carbon products. It now has more than 20 specifications of new energy series tires.
The company has successively built innovation platforms such as “Shandong Enterprise Technology Center”, “Shandong Province One Enterprise One Technology Cultivation Enterprise”, “Dongying Engineering Research Center” and “Dongying Enterprise Technology Center”. It has hosted and participated in the drafting and formulation of more than 10 national and industry standards. It has 209 patents. It has been rated as a nationally recognized laboratory by the National Accreditation Service, and the BOTO brand has been rated as “China’s Well-known Trademark”.
As a local traditional advantageous industry, the rubber tire industry is also the largest export industry and plays a decisive role in the city’s economy.
“A single beautiful branch is not spring, but a hundred flowers blooming together fills the garden.”
Wanda Baotong Tire knows that the development of an enterprise is not a matter of going it alone. Only by working together as a team and forming a superior industrial chain can we remain invincible in the competition.
Therefore, in promoting its own development, Wanda Baotong Tire has cooperated with upstream enterprises such as Neste Carbon Black and Daye Steel Cord, taking advantage of its location advantages to further reduce the transportation costs of corporate procurement materials, and realize the recycling of packaging and transportation devices, further reducing corporate procurement costs.
In the future, Wanda Baotong Tire will give full play to its role as a “chain owner”, actively develop supporting car factories, continuously improve and expand market channels, establish cooperation with local logistics companies, increase the development of high-end rubber tire products, improve the industrial chain structure, achieve group development of the industry, jointly promote further improvement of social and economic benefits, and promote high-quality development of the industry.
The local area will also rely on “chain master” enterprises such as Wanda Baotong Tire to highlight core leadership, strengthen industrial agglomeration, and promote upstream and downstream collaborative supporting facilities. While promoting the development of traditional rubber tires, it will accelerate the development of new energy vehicle tires and rubber additives, skeleton materials, synthetic rubber and other supporting materials. It will implement projects such as industrial cluster upgrading, high-end manufacturing breakthroughs, intelligent manufacturing empowerment, green and low-carbon transformation, and brand creation to continuously replenish, extend, and strengthen the chain, and promote the continued expansion of the influence of tire products.
The industrial chain is an important carrier of modern industrial development, and brand is the core symbol of industrial competitiveness.
Since its establishment, Wanda Baotong Tire has used data to explain its innovation-driven “hard core strength”, and has injected strong momentum into Dongying’s rubber tire industry with its role as a “chain owner” company – joining hands with enterprises such as Neste Carbon Black and Daye Steel Cord upstream to reduce supply chain costs; expanding logistics cooperation downstream, using itself as a hub to connect a complete industrial chain; linking up with scientific research institutes to build an innovation platform to promote green and low-carbon transformation.
This two-wheel drive of “strengthening oneself” and “leading clusters” is a vivid practice of Dongying’s industrial chain construction.
With the deepening of chain repair, chain extension and chain strengthening, Wanda Baotong Tire will lead the Dongying rubber tire industry from “scale advantage” to “value highland”.
