On March 19, 2026, a high-profile industry event – the “2026 Traffic Influence Conference and Smart Home Opening Ceremony” with the theme of “Gathering Momentum and New Growth” was successfully held at the Junshang Yunli Hotel in Hangzhou.
This conference brought together many experts and business representatives in the field of smart home to discuss industry development trends and new marketing paradigms.
Cui Dongsheng, Vice President of Make Friends, delivered a keynote speech on “Online Marketing Transformation in the AI Era: AI-Driven Traffic Acquisition and Conversion” at the conference.
He profoundly pointed out that the current smart home industry faces many pain points such as expensive traffic, difficult conversion, and short material life cycle.
With the gradual fading of traffic dividends, excess content supply, and scarcity of user attention, traditional experiential marketing methods have been unable to meet the development needs of the industry.
In this context, AI has become the core engine for reconstructing marketing logic.
Cui Dongsheng combined the technical collaboration of Make a Friend and Mandask to decode the breakthrough path of AI marketing in detail.
They focused on the implementation of AI marketing and dismantled the three core pillars of intelligent product selection, creative strategy, and placement optimization jointly created by Make a Friend × Mandask.
Relying on Mandask’s creative strategy engine and social mental model, a comprehensive upgrade of the marketing model has been achieved.
From product selection based on experience to probability calculation based on data, from manual speed calculation to intelligent tracking of signals, from batch stacking of materials to cause-and-effect strategies, and from hindsight to seeing the essence in real time, these transformations provide practical solutions for the growth of smart homes across the board.
Through multi-dimensional material dismantling, dual-model causal attribution and cross-platform collaboration, this AI marketing model can accurately adapt to the long decision-making chain and scenario-based needs of smart homes, helping enterprises improve the efficiency of the entire link from traffic exposure to user accumulation.
Data barriers and attribution capabilities build the core competitiveness of enterprises and open up new space for cost reduction and efficiency improvement for the smart home industry.
Cui Dongsheng also clarified the future direction of AI marketing.
In 2026, Q2 creative strategy engine 1.0 will be launched, a large social mental model will be launched in the second half of the year, and it will move towards a fully automated marketing closed loop in 2027.
He proposed that the end result of traffic is to understand traffic better. AI will not replace marketers, but allow marketers to do the right thing.
This technology-driven marketing revolution will drive the smart home industry’s global operations from extensive growth to precision growth, and activate new growth poles in the industry with the potential of AI.
A series of exciting industry activities were also held during the same period of the conference.
The guest dinner at the REX|Chuangming Night Smart Home New Year’s Ceremony provided a platform for participants to communicate and interact; Breaking the Cocoon·Fusion-Whole House Intelligent Industry Integration Private Board of Directors focused on industry integration and explored new opportunities for cooperative development; CSHIA Entrepreneurship Camp｜Global Customer Acquisition New Growth Plan Launching Ceremony provided entrepreneurs with new development ideas; the “Smart Home Traffic Creator Summit Forum” provided a stage for creators to share experiences and exchange ideas.
The successful holding of the “2026 Traffic Influence Conference and Smart Home New Year Ceremony” has injected new vitality into the development of the smart home industry.
The application of AI technology in smart home online marketing will bring more opportunities and challenges to the industry and promote the continuous development of the industry.
